Will the British Airways / American Airlines joint venture be broken up if Virgin Atlantic goes bust?

However good your hearing is, you will have struggled to pick up the sound of British Airways demanding that Virgin Atlantic and Norwegian must not receive Government support and be allowed to fail.

Have you wondered why?

After all, Willie Walsh – CEO of BA’s parent company IAG – couldn’t keep himself out of the newspapers and TV studios earlier this year when Flybe was looking for Government help.   IAG even filed an official complaint with the European Commission.

And so it came to pass …. Flybe failed, allowing British Airways to pick up – for free – a package of 12 daily Heathrow Summer slots worth at least £100m.

If Willie was angry about Flybe getting help, despite the fact that the number of routes where it competed with British Airways was minimal, you would expect that he would be apoplectic by now at the idea that Virgin Atlantic may receive support.

And yet, silence.

Here’s an idea ….

Back in 2018, the Competition & Markets Authority launched an investigation into the transatlantic joint venture between BA, American Airlines, Iberia and Finnair.

What you might not know is that, when it comes to flying between Europe and North America, these four airlines are literally the same business.  There is no competition between them.

When you book a flight to New York on British Airways, British Airways does NOT get your money.  It goes into a big pot, together with all the money that American, Iberia and Finnair receive for selling flights between Europe and North America.  This money is then shared out between the airlines using an unknown formula.

This removes most incentives for competition between the airlines.  I imagine the only real competition is working out how to juggle the formula in order to take more than your fair share from the overall pot …. after all, if you agreed to pool your salary with everyone else on your street and split it later, you wouldn’t be queuing up to do any overtime.

The 2018 investigation was not unexpected.  The original 2010 joint venture agreement was due for renewal.  What IS unexpected was that it has not been resolved.  Observers believe that something is ‘up’.

The CMA has been getting more aggressive in recent years.  As you may have seen in the press, it recently tried to stop Amazon investing in Deliveroo.  This is NOT because Amazon has its own food delivery business and so it would reduce competition.  It was blocked because Amazon MIGHT IN THE FUTURE have gone back into UK food delivery but wouldn’t bother if it had a share in Deliveroo.

(This deal was eventually rushed through last week after Deliveroo said that it would go bankrupt without the investment.)

This sort of high-level economic thinking, whilst sensible, is not what you usually expect from competition regulators.

If the CMA was already unhappy about the BA / AA / Iberia / Finnair joint venture ….

Let’s assume that the CMA was unhappy about the BA / AA / Iberia / Finnair joint venture before coronavirus.  This is back in the good old days of 2019 when Virgin Atlantic was still in good shape and Norwegian was alive, if not well.

Now imagine what the CMA will say if Virgin Atlantic and Norwegian disappear from the scene.

London to New York alone generates ticket sales of over $1 billion per year.  British Airways and American Airlines would suddenly have an unsustainable market share of the most valuable airline routes in the world, between London and the United States.

A handful of United Airlines and Delta Air Lines flights per day would not offer much competition, especially given the lack of onward connectivity into Europe.

Here is the bizarre situation where we find ourselves.  The financial hit to British Airways of having to dismantle the transatlantic joint venture and compete with American Airlines may be bigger than the financial hit it currently takes by competing with Virgin Atlantic and Norwegian.

Are we about to see British Airways actively encouraging the UK Government to SAVE Virgin Atlantic?  Given the choice of losing competition from Virgin Atlantic or losing the money from the transatlantic joint venture, I think that British Airways is more scared of the latter.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

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There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

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Capital on Tap Pro Visa

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There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

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There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

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American Express Business Gold

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.