Last day to buy Avios with a 75% bonus – should you jump in?
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British Airways is currently running a ‘buy Avios’ bonus promotion – and it is the most generous we have ever seen.
TODAY, Monday, is your last chance to buy.
Until midnight tonight you will receive 75% bonus Avios when you buy or gift points as long as you are a British Airways American Express cardholder. It even seems to work if you’ve had a BA Amex in the last couple of years – see below.
If you are NOT a British Airways American Express cardholder, you get a 50% bonus.
Even better, there is no minimum purchase. The bonus kicks in with the smallest 1,000 Avios transaction.
You need to visit ba.com via this page in order to buy.
IMPORTANT: The landing page shows a 50% bonus irrespective of whether you are a BA Amex cardholder or not. However, when you reach the purchase page it WILL show you the 75% bonus rather than the 50% shown on the first page.
British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year. Annual purchase limits have been reset so that everyone can buy the full 200,000 + 75%.
This means that, with the bonus, you can buy up to 350,000 Avios for a whopping £3,215 – as long as you have a BA Amex. Despite what the website says, you can pay with any American Express card.
What if I just cancelled or just got a BA Amex?
Here’s the thing. The Executive Club website appears to be offering the 75% bonus to anyone who has earned Avios from a BA Amex credit card in the last couple of years – even if you don’t still have it.
This means:
if you just took out a British Airways American Express card in the last couple of weeks, you probably WON’T be offered 75%
if you cancelled your card in the last two years you probably WILL be offered 75%, although this seems to vary looking at our comments section
Interestingly, some people who still have a Lloyds Avios credit card, but NOT a BA Amex, are also being offered 75%.
The website says that you MUST pay with a British Airways American Express card. However, ANY American Express card will work. If you pay with a BA Premium Plus American Express, it does not count as British Airways spending as the transaction is processed by a third party company.
What does it cost if I have a BA Amex?
In general, you will pay around 0.92p per Avios under this offer. Based on my spreadsheet of the last 7.7 million Avios I redeemed, I got 1.18p of value. This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.
If you don’t have a BA Amex, you will be paying nearer 1.1p as your bonus is only 50%.
As my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 0.92p.
My 1.18p real-life valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use. I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.
If you are strategic you should do far better than me – certainly far better than 0.92p. It is well worth thinking about at this price even if you are not normally a buyer.
The link to buy is here. Remember that the offer ends at midnight tonight, Monday.
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How to earn Avios from UK credit cards (April 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review
Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:
British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review
British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.
Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review
Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:
British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review
American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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