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Last day to buy Avios with a 75% bonus – should you jump in?

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British Airways is currently running a ‘buy Avios’ bonus promotion – and it is the most generous we have ever seen.

TODAY, Monday, is your last chance to buy.

Until midnight tonight you will receive 75% bonus Avios when you buy or gift points as long as you are a British Airways American Express cardholder.  It even seems to work if you’ve had a BA Amex in the last couple of years – see below.

If you are NOT a British Airways American Express cardholder, you get a 50% bonus.

Avios wing 9

Even better, there is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.

You need to visit via this page in order to buy.

IMPORTANT: The landing page shows a 50% bonus irrespective of whether you are a BA Amex cardholder or not.  However, when you reach the purchase page it WILL show you the 75% bonus rather than the 50% shown on the first page.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year.  Annual purchase limits have been reset so that everyone can buy the full 200,000 + 75%.

This means that, with the bonus, you can buy up to 350,000 Avios for a whopping £3,215 – as long as you have a BA Amex.  Despite what the website says, you can pay with any American Express card.

What if I just cancelled or just got a BA Amex?

Here’s the thing.  The Executive Club website appears to be offering the 75% bonus to anyone who has earned Avios from a BA Amex credit card in the last couple of years – even if you don’t still have it.

This means:

if you just took out a British Airways American Express card in the last couple of weeks, you probably WON’T be offered 75%

if you cancelled your card in the last two years you probably WILL be offered 75%, although this seems to vary looking at our comments section

Interestingly, some people who still have a Lloyds Avios credit card, but NOT a BA Amex, are also being offered 75%.

The website says that you MUST pay with a British Airways American Express card.  However, ANY American Express card will work.  If you pay with a BA Premium Plus American Express, it does not count as British Airways spending as the transaction is processed by a third party company.

What does it cost if I have a BA Amex?

In general, you will pay around 0.92p per Avios under this offer.  Based on my spreadsheet of the last 7.7 million Avios I redeemed, I got 1.18p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

If you don’t have a BA Amex, you will be paying nearer 1.1p as your bonus is only 50%.

As my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 0.92p.  My 1.18p real-life valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.

If you are strategic you should do far better than me – certainly far better than 0.92p.  It is well worth thinking about at this price even if you are not normally a buyer.

The link to buy is here.  Remember that the offer ends at midnight tonight, Monday.


How to earn Avios from UK credit cards (June 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points – and you get £200 to spend at Amex Travel too! Apply here.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (24)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Harry T says:

    So, is anyone a buyer?

    @Rob do you think we could see a better offer at some point in the next few months?
    Is it worth buying Avios if flights are likely to be sold quite cheaply for the rest of the year?

    • Rhys says:

      75% is unprecedented – I seriously doubt it will get any better than that.

      In answer to your second question, that depends if flights are going to be sold cheaply. There is no real consensus yet that airlines will reduce prices – they still have to make money, of course. And with the reduction in capacity there will be far fewer seats to fill.

      • Harry T says:

        Thanks, Rhys.

        Are you a buyer at these prices then?

        I see what you mean – pricing could go either way. My biggest concern is that BA stops opening as many redemption seats, as their focus will shift to prioritising cash bookings.

        • Optimus Prime says:

          I’m not so sure about that. Their carrier surcharges on long haul flights will certainly help them out… Last year (was it by this time of the year?) they opened up A LOT of reward seats to the US, obviously looking forward to people cashing in their Amex companion vouchers plus £1600…

        • Rob says:

          Could go either way. You can’t take seats off planes – those 70+ Club World configured 777s will still have 70+ seats on them, and if BA can’t sell more than 20 then there will be a lot available for redemption.

        • ankomonkey says:

          As someone restricted to school holidays, I would buy at this price. If I could travel outside of school holidays, I would not buy.

          FWIW, I am pretty good at making the wrong decision in cases like this, so you may be better off ignoring me or doing the opposite of what I suggest 😉

          • Harry T says:

            Good points, Anko!

            I have a lot of flexibility compared to most about when and where I travel, so I think I will hold off paying for Avios this time. I also live in Newcastle, so not so easy to burn Avios on RFS!

    • Dezbez says:

      Even though it is unprecedented as Rhys points out, to my mind it feels like a marginal decision at best. This says more about the really poor value that the ‘normal’ selling price provides i.e. they’ve got to do something this significant to make it even remotely appealing.
      Plus you have to buy quite a lot to realise this rate, which is quite an investment given the risk factors. (IMHO)

  • Libertysurf says:

    I don’t know whether to buy. I bought some when they were on offer with 50% bonus. Since then cancelled flights are giving me back avios into my account. Plus I read that business class fares are no longer worth it as the lounges are shut, and they’re not serving food and drink on board.

    • Rhys says:

      Lounges shut is likely to be a temporary measure. Once things start re-opening I imagine the lounges will too. No point keeping lounges closed on the basis of social distancing when you are stuck in a thin metal tube with the exact same people!

      • Harry T says:

        Agree – social distancing and aviation just don’t mix. It will all come down to individual risk assessment – personally not bothered about the risk of covid, given my age and probably precious infection. I am more concerned about the public health impact of flying, but I appreciate that destroying the aviation industry to shield a small proportion of the population is a difficult choice.

      • Chrisasaurus says:

        Segregate lounges by flight number?

        Though frankly the queue for no1 lounge will need to start before security if they want to implement the 2m rule…

  • AJA says:

    Do you also get the 3 Avios per £1 spent on the BAPP card as it is spending with BA?

  • Robin Henagulph says:

    One way to Bermuda 1st 7000 plus pounds; just bought $1300.00 Avios and booked my 1st flight! with them!

  • Libertysurf says:

    Just got an email from BA asking me to donate my avios to NHS workers

  • Harry says:

    Does anyone know whether the money counts towards the £10k spend necessary to trigger the 2 for 1 voucher? I assume that it does.

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