Maximise your Avios, air miles and hotel points

The Sunday Times Travel Magazine has closed

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The Sunday Times Travel Magazine has been closed down by News UK, presumably following a collapse in advertising revenue, according to Press Gazette.

The magazine will always have a place in the heart of Head for Points readers. This is because, back in 2016, it decided to offer 4,500 Avios to everyone who took out a £30 subscription. What could possible go wrong ….?

I often use this example when talking to companies who want to use loyalty points as incentives. The magazine thought it made sense to pay (at least) £45 for 4,500 Avios in return for a £30 subscription. Why? Because their modelling showed that the average subscriber stayed with the magazine for (I’m guessing now) five years.

There were many, many thousands of sign-ups from amongst the Head for Points readership, and I am pretty sure that the average subscription length was nearer 1.0 years ……


how to earn avios from credit cards

How to earn Avios from UK credit cards (July 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (67)

  • Nate1309 says:

    Gutted about STTM. I kept my sub after the Avios offer as I liked it so much. Conde Nast is terrible in comparison. Very sad to see it go.

  • Lashious says:

    yes breakfast should be included, that really sticks in my craw. Half the time I’ve had a wild night out anyway and couldn’t wake up for it if they paid me

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