Maximise your Avios, air miles and hotel points

REMINDER: British Airways is offering a 50% bonus when you buy Avios

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British Airways is currently running another ‘buy Avios’ bonus promotion. This is part of its September sale promotion.

Until 30th September you will receive 50% bonus Avios when you buy or gift points.

Whilst this isn’t as good as the 75% offer we saw a few months ago, I would be very surprised if we saw another deal as good as that one. BA had never done anything as aggressive in the past. 50% is as good as you can expect.

There is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.  You need to visit ba.com via this page in order to buy.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year!  This means that, with the bonus, you will receive 300,000 Avios for a whopping £3,215.

This is not necessarily a great idea as the best value is generally obtained by buying a small number of Avios to top off your account.  If you saw me on BBC1’s Rip Off Britain (you can watch the segment here, it is only 3 minutes long) you will know that one of the members of the public I tried to help had bought 100,000 Avios for £1,600 without fully understand the restrictions behind them.

50% buy Avios bonus now on

What does it cost?

In general, you will pay around 1.1p per Avios under this offer.  Based on my spreadsheet of the last 8.2 million Avios I redeemed, I got 1.13p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

I am not a buyer at 1.1p.  However, as my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 1.1p.  My valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.  If you are strategic you should do far better than me.

If you want to learn more about how to spend your Avios most efficiently, read our beginner’s guide to redeeming Avios points here.

This HFP article from our ‘Avios Redemption University’ series shows you which is the cheapest way to buy Avios points from all of the options available. You can learn how to save Avios with the British Airways companion voucher in this article.

The link to buy is here.

Comments (8)

  • Maxine Chivers says:

    I saw your TV clip in which two men were finding it challenging to use Avios. I managed to visit Japan by using low cost airlines like Norwegian Air and Air Asia. If he gets to Kuala Lumpur then there are plenty of cheap flights to Japan. The other man could fly from Edinburgh up to Copenhagen to get Norwegian Air.

  • Peter North says:

    Avios are a waste of money, extremely funny clip though , not least for the sartorial train wreck Rob, exhibiting his usual geography teacher look.

  • Alan says:

    Rob, any idea what the underlying credit risk of Avios is if buying a load via this offer? Not sure if they are linked to solvency of BA or of IAG, or ring-fenced in some way if the airline goes under? Thanks

    • Rob says:

      If the airline goes under I think you’ve got bigger problems than the solvency of Avios. Legally it is part of BA.

  • jim says:

    This is great. I like using Avios for flights back and forth to Japan (I work in Japan). With corona, I really just want a single — as I don’t know when I’ll be able to return — which are expensive!