Maximise your Avios, air miles and hotel points

Goodbye Virgin Flying Club miles …. hello Virgin Points

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Virgin Atlantic and Virgin Red have launched the first stage of the new Virgin Group-wide loyalty scheme today.

From today, Virgin Flying Club miles are known as Virgin Points.

Virgin Points becomes the currency of Virgin Flying Club. The Virgin Flying Club brand is not going anywhere.

This is, for now, purely a cosmetic change. 1 Virgin Point is exactly the same as 1 Virgin Flying Club mile used to be. You earn the same and spend the same.

As part of the switch, Virgin Points is moving to ‘no expiry’. It was always very unlikely that your Virgin Flying Club miles would expire, given that it required no earn or burn activity for three years, but ‘no expiry’ is now formalised.

What happens in the future?

This is stage one of an ambitious plan to create a Virgin Group-wide loyalty scheme. Coming soon, you will be able to earn and spend Virgin Points across a range of Virgin-branded companies.

In the UK, this potentially means Virgin Media and Virgin Active if they have chosen to get involved, as well as smaller ventures such as Virgin Wines.

We may also interesting opportunities from Virgin Voyages and Virgin Hotels.

Virgin Red supplied us with some surprisingly un-cheesy quotes:

Kelly Best, Chief Marketing Officer for Virgin Red, says:

“Virgin Points – the new reward currency for Virgin companies – has launched today.  This is in preparation for the launch of Virgin Red, a new Virgin-wide rewards club which will be revealed soon. Unlike other loyalty programmes where points vanish, our points have no use-by-date – so no matter what life throws at our members, Virgin Points can be used whenever they want.  

“Because Virgin Points will eventually be the currency used across all of the different Virgin companies, Flying Club miles have been rebranded to Virgin Points today. This rebrand doesn’t change how existing Flying Club members can collect or spend points around the globe – except that members can relax safe in the knowledge that Virgin Points will never expire.”

Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, said:

“We’re committed to supporting our most loyal members and creating opportunities for them to enjoy their hard-earned rewards. Flying Club miles have now changed to Virgin Points, which unlike currencies in other loyalty programmes, will never expire. This means members can build up their Virgin Points balance, for as long as they want, and redeem at their leisure, now or in the future.

Virgin Points have exactly the same value as miles and members can continue to earn and redeem these across Virgin Atlantic, Delta and other partners as they do today, as well as collect tier points. The change in currency provides greater peace of mind for our members and paves the way for an expanded range of ways to earn and spend Virgin Points. To mark this milestone and reward our members as they plot their future travel plans, we’re offering double Virgin Points on every Virgin Atlantic flight booked directly with us by 1st October 2020.

Double points?

Yes. You can earn double Virgin Points on all Virgin Atlantic flights, in all classes, booked between today and 1st October.

Flights must be booked directly on the Virgin Atlantic or Virgin Holidays websites, or via the call centre, to qualify.

Flights must be Virgin Atlantic operated, not codeshares. There is no deadline for when the flight must be taken. There is no tier point bonus.

You can see full details of the double points offer on the Virgin Atlantic website here.

Conclusion

It’s good to finally see some movement with Virgin Red after delays. Today’s move doesn’t have any real impact for most members, however.

The real changes will come when we start to see new earning and spending partners coming on board in the future. We will share these developments as we get them.

Comments (53)

  • Andy says:

    So if I book (by Oct 1st) an Upper Class return cash ticket to HKG I’d get 48k miles (12k flown miles per return flight @ 200% earning rate x 2)? That might make it worth flying Virgin on 787 vs. Cathay since prices for next summer are basically the same

    • FCFAN says:

      And if you book with a credit card you’d get that x4 !

      • TripRep says:

        x4 the flight spend on the CC

        Not x4 the miles for the flight distance

        • Andy says:

          Unfortunately don’t have the CC…closed it back in March but they reopened the account to process a refund back in June so I need to wait until Dec 🙁

          • Luke says:

            I’m in the same boat – closed the card but reopened to transfer a refund into my current account. They’ve said they can’t reopen the account but I could reapply online, get rejected and then send them a letter appealing the decline on the basis I already had a card and wanted to rejoin.

            Think I’ll just wait 6 months.

  • Mikeact says:

    I guess they’re in heavy talks with their Australian counterparts, which could be interesting when Australia opens up.

    • Rhys says:

      Virgin Australia is already a Flying Club partner

      • Mikeact says:

        Yes, but they’ll probably have to rebrand/renegotiate to VirginPoints from Velocity.

        • William says:

          Not neccesarily. The Virgin Points will probably only be for Virgin Group companies and partners in the UK first (if they even ever expand beyond VS outside the UK). Given VA’s recent woes and sell off, I would imagine that this is something so far down their list of concerns it would be years before they even consider it, if it all

  • cinereus says:

    Why four dots in the ellipsis?

  • Tony says:

    Be interesting to know if this will eventually be extended to Virgin Banking as since Clydesdale took over Virgin money they are rebranding as Virgin Money for all financial products?

    • William says:

      I agree. VA’s Velocity has had great tie ups with Virgin branded companies in Australia for years – Virgin Mobile (before it was sold off and rebranded) and Virgin Money Australia have Velocity-point earning mortages as well as Credit Cards. For all the time I’ve been back in the UK I’ve wondered why there hasn’t been more of a tie up between Flying Club and all the other Virgin branded companies here – hopeful that this is the start of that – point earning through Virgin Media, Money, Active etc…