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Barclays Premier Rewards closing – Avios coming?

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Customers of Barclays Premier received an email on Thursday telling them that Barclays Premier Rewards is closing on 15th December. Apparently:

“in recent years fewer people have been using it, with only a small number of our Premier customers now benefitting from the programme.

We’re truly grateful for your loyalty and we’re looking at new and different ways to recognise that. We’re working hard behind the scenes to improve the benefits we give you and make sure you get even more from Premier in the future.”

The reason this is relevant is that Avios signed a major deal with Barclays Premier earlier in the year.

The partnership was meant to launch this Summer. We don’t know the details, but there would be a generous switching bonus and presumably the opportunity to earn from credit cards and other products.

Covid put the brakes on the launch and there will not be a public launch until 2021. I understand there may be a soft launch for existing customers before then, but I don’t recommend moving to Barclays Premier until a large Avios bribe is offered.


HFP-Barclaycard-Avios-Card

How to earn Avios from UK credit cards (November 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (29)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Max says:

    The email from Barclays was slightly insulting, it implied that the reason they are closing Premier Rewards is because customers don’t use it – never mind the fact that they had already withdrawn most of the benefits…

  • Nadeshka says:

    We made full use of the premier rewards when we got the account a couple years back, but as mentioned it’s been death by a thousand cuts!
    The patisserie Valerie free coffee (and often cakes!) were great, as was the picturehouse membership.
    I don’t think we’ve used it since lockdown began but I was thinking of doing more meals/trips out. Guess we’d better do it sharpish. I hope the replacement is as good as the scheme was originally and the bar isn’t just set at the quality of late.

  • Marco says:

    I got a call from My Premier Banking Relationship Manager earlier this week and he has confirmed that Avios will launch early next year. I’m personally looking forward to what they have to offer with Avios…never really used Premier Rewards. They also confirmed that something called Premier Experiences would be launching for tickets to sports fixtures, concerts etc., which would also be interesting!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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