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Barclays Premier Rewards closing – Avios coming?

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Customers of Barclays Premier received an email on Thursday telling them that Barclays Premier Rewards is closing on 15th December. Apparently:

“in recent years fewer people have been using it, with only a small number of our Premier customers now benefitting from the programme.

We’re truly grateful for your loyalty and we’re looking at new and different ways to recognise that. We’re working hard behind the scenes to improve the benefits we give you and make sure you get even more from Premier in the future.”

The reason this is relevant is that Avios signed a major deal with Barclays Premier earlier in the year.

The partnership was meant to launch this Summer. We don’t know the details, but there would be a generous switching bonus and presumably the opportunity to earn from credit cards and other products.

Covid put the brakes on the launch and there will not be a public launch until 2021. I understand there may be a soft launch for existing customers before then, but I don’t recommend moving to Barclays Premier until a large Avios bribe is offered.


how to earn avios from credit cards

How to earn Avios from UK credit cards (July 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (29)

  • Max says:

    The email from Barclays was slightly insulting, it implied that the reason they are closing Premier Rewards is because customers don’t use it – never mind the fact that they had already withdrawn most of the benefits…

  • Nadeshka says:

    We made full use of the premier rewards when we got the account a couple years back, but as mentioned it’s been death by a thousand cuts!
    The patisserie Valerie free coffee (and often cakes!) were great, as was the picturehouse membership.
    I don’t think we’ve used it since lockdown began but I was thinking of doing more meals/trips out. Guess we’d better do it sharpish. I hope the replacement is as good as the scheme was originally and the bar isn’t just set at the quality of late.

  • Marco says:

    I got a call from My Premier Banking Relationship Manager earlier this week and he has confirmed that Avios will launch early next year. I’m personally looking forward to what they have to offer with Avios…never really used Premier Rewards. They also confirmed that something called Premier Experiences would be launching for tickets to sports fixtures, concerts etc., which would also be interesting!

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