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My (failed) attempt to review the Hart Shoreditch Hotel London, Curio Collection by Hilton

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This is, sort of, my review of the Hart Shoreditch Hotel London. It is part of Hilton’s Curio Collection of luxury independent hotels which allow you to earn and spend Hilton Honors points.

The hotel website is here.

Review Hart Shoreditch Hotel London

I’ve never heard of the Hart Shoreditch Hotel …..

Neither had I, until recently.

The big hotel chains do a shockingly bad job of informing the media about new openings. They are a bit better when it comes to their own hotels – especially new builds, when we have seen them going up – but not with their affiliated properties.

I didn’t know The Abbey Hotel in Bath had joined Marriott’s Tribute Portfolio until it came up during the recent ‘Week of Wonders’. Similarly, despite the Hart Shoreditch being brand new and having been part of Curio Collection since Day 1, it has almost no profile.

I felt a bit sorry for it. It opened in February and was therefore forced to shut almost immediately. When it re-opened, the buzz had passed. At present hotels in the East End are having a terrible time – the Ace Hotel has just closed for good, for example.

I also have a soft spot for Shoreditch / Hoxton, having spent a decade living in East London. I was there for the dot com peak and the peak of the art movement. Today, the next door neighbour to Hart Shoreditch is a ‘capital allowances specialist’ which tells you all you need to know about how the area has changed.

Where is Hart Shoreditch?

The Hart Shoreditch Hotel is on Great Eastern Street. It is a short walk from Old Street tube station, heading towards Shoreditch. You are just seconds away from the core Shoreditch / Hoxton bars and (post covid) clubs.

If you know where the Nobu Hotel is, the Hart is literally 30 seconds away.

In truth, the typical guest is likely to be someone visiting a City bank who still thinks they are hip.

Review Hart Shoreditch Hotel London

I checked in for the day …..

Regular readers will know that, as most Hilton hotels offer cheap rooms for day use, I have been trying out a few properties as temporary office space. Hart Shoreditch was £63 for the day.

First impressions were good. The lobby is what you’d expect from a luxury hotel dropped into what was (still is, partly) a cutting edge area.

Above is a PR photograph which gives a better impression of the layout.

Here is my photo of the bar, which sits in the lobby:

Review Hart Shoreditch Hotel London

and an interesting integrated bookcase and lift lobby!

Review Hart Shoreditch Hotel London

and the restaurant, which is called Barboun and has an ‘Eastern Mediterranean’ theme:

Review Hart Shoreditch Hotel London

with the compulsory artisan coffee bar for guests and passers-by:

Review Hart Shoreditch Hotel London

My Hilton Honors Diamond status was recognised at check-in, but no upgrade was forthcoming. With the hotel running at low occupancy, this was not encouraging. I cannot recommend this hotel if you have Hilton Honors elite status.

My room at Hart Shoreditch

The room I got was the tiny queen room I had booked. The view was over the rooftops as you can see towards the bottom of the article.

To be fair, despite the lack of space, you could see that quite a bit of money has been spent here. The heavy use of brass coloured metals is perhaps a little dated, but only by a couple of years. See:

Review Hart Shoreditch Hotel London

and

Review Hart Shoreditch Hotel London

The bathroom (shower, no bath) was a bit tight. The shower was a brass coloured rainfall / standard combo. Toiletries came in large – but free standing – bottles so there was nothing to take home unless you were taking the mickey.

Review Hart Shoreditch Hotel London

There was a kettle with rather uncool Nescafe sachets. This seemed an odd piece of cost cutting. Remember that even the Hampton by Hilton in Ealing I reviewed recently had a designer Smeg kettle, and coffee machines are now common at this level.

Having taking my pictures, I went over to the desk. At least it had one – although there were no power sockets nearby. I turned around for the chair …. and realised there wasn’t one.

Review Hart Shoreditch Hotel London

All I had was a felt covered stool – just visible under the desk – and the low pink lounge chair in the corner.

I clearly wasn’t balancing on this for the next nine hours, so I went downstairs to ask for a room with a chair. The staff went off in a huddle, and eventually decided that not a single room in the hotel contained a normal chair.

With remarkable honesty, they pointed out the chairs in the lobby – which were by tables – but said they were remarkably uncomfortable and I wouldn’t want to sit on one all day. In any event, paying for a room to sit in the lobby made no sense.

We then mutually decided that this wasn’t going to work. I asked why Hart Shoreditch was advertising itself as a day use office, when the rooms have no chairs, and got no answer.

On the upside …. I didn’t spend £63, albeit I had to spend the rest of the day jumping between coffee shops as I hadn’t brought my WeWork pass. Amusingly I still got my 1,000 Hilton Honors Diamond amenity points AND two nights of elite stay credit.

Review Hart Shoreditch Hotel London

Conclusion

I wanted to like Hart Shoreditch. I was hoping I could write a positive profile about a little known London Hilton property ….. perhaps proclaim it a hidden gem and be the person responsible for getting it onto the radar.

Instead, I need to tell you that it doesn’t respect core Hilton Honors status benefits (no upgrades here). The base rooms are too small and the lack of chairs – to go with the desks which were installed – is bizarre. It will lose them the corporate guests they need.

Price-wise, it is VERY good value at the moment with typical overnight rates of just £89 for what is arguably a 4.5 star hotel. I just wish I could have liked it more.

The Hart Shoreditch website is here.

Comments (92)

  • DTB says:

    stayed here in December in the first week it opened. They had to explain where the lift was because it looked like a bookshelf. wonder if they still have to do that for all first time visitors 🙂

    • Nick says:

      That’s the one bit from Rob’s review that I really like! Such a clever idea, looks really nice.

  • Andy Shutter says:

    I’ve had two overnight stays post-lockdown. One on my own in the cheapest room booking (received one cat upgrade as a HHD), and one in the ‘skylight suite’ (booked and received this room).

    I absolutely loved the way the rooms were decorated and the extensive library of books which was waiting for me in both rooms. The decor was super gorgeous really. But both rooms were absolutely tiny. We were hoping to entertain in the suite but it was really far too small for anything but a quick drink.

    The location is perfect for many work reasons and we found a weekend leisure break in the area to be fab for our small family. The staff are also beyond friendly.

    What lets this hotel down right now is the particularly runty ‘grab and go concept breakfast’. It’s a cold cucumber sandwich, and orange, and a stale pastry in a brown bag.