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My (failed) attempt to review the Hart Shoreditch Hotel London, Curio Collection by Hilton

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This is, sort of, my review of the Hart Shoreditch Hotel London. It is part of Hilton’s Curio Collection of luxury independent hotels which allow you to earn and spend Hilton Honors points.

The hotel website is here.

Review Hart Shoreditch Hotel London

I’ve never heard of the Hart Shoreditch Hotel …..

Neither had I, until recently.

The big hotel chains do a shockingly bad job of informing the media about new openings. They are a bit better when it comes to their own hotels – especially new builds, when we have seen them going up – but not with their affiliated properties.

I didn’t know The Abbey Hotel in Bath had joined Marriott’s Tribute Portfolio until it came up during the recent ‘Week of Wonders’. Similarly, despite the Hart Shoreditch being brand new and having been part of Curio Collection since Day 1, it has almost no profile.

I felt a bit sorry for it. It opened in February and was therefore forced to shut almost immediately. When it re-opened, the buzz had passed. At present hotels in the East End are having a terrible time – the Ace Hotel has just closed for good, for example.

I also have a soft spot for Shoreditch / Hoxton, having spent a decade living in East London. I was there for the dot com peak and the peak of the art movement. Today, the next door neighbour to Hart Shoreditch is a ‘capital allowances specialist’ which tells you all you need to know about how the area has changed.

Where is Hart Shoreditch?

The Hart Shoreditch Hotel is on Great Eastern Street. It is a short walk from Old Street tube station, heading towards Shoreditch. You are just seconds away from the core Shoreditch / Hoxton bars and (post covid) clubs.

If you know where the Nobu Hotel is, the Hart is literally 30 seconds away.

In truth, the typical guest is likely to be someone visiting a City bank who still thinks they are hip.

Review Hart Shoreditch Hotel London

I checked in for the day …..

Regular readers will know that, as most Hilton hotels offer cheap rooms for day use, I have been trying out a few properties as temporary office space. Hart Shoreditch was £63 for the day.

First impressions were good. The lobby is what you’d expect from a luxury hotel dropped into what was (still is, partly) a cutting edge area.

Above is a PR photograph which gives a better impression of the layout.

Here is my photo of the bar, which sits in the lobby:

Review Hart Shoreditch Hotel London

and an interesting integrated bookcase and lift lobby!

Review Hart Shoreditch Hotel London

and the restaurant, which is called Barboun and has an ‘Eastern Mediterranean’ theme:

Review Hart Shoreditch Hotel London

with the compulsory artisan coffee bar for guests and passers-by:

Review Hart Shoreditch Hotel London

My Hilton Honors Diamond status was recognised at check-in, but no upgrade was forthcoming. With the hotel running at low occupancy, this was not encouraging. I cannot recommend this hotel if you have Hilton Honors elite status.

My room at Hart Shoreditch

The room I got was the tiny queen room I had booked. The view was over the rooftops as you can see towards the bottom of the article.

To be fair, despite the lack of space, you could see that quite a bit of money has been spent here. The heavy use of brass coloured metals is perhaps a little dated, but only by a couple of years. See:

Review Hart Shoreditch Hotel London

and

Review Hart Shoreditch Hotel London

The bathroom (shower, no bath) was a bit tight. The shower was a brass coloured rainfall / standard combo. Toiletries came in large – but free standing – bottles so there was nothing to take home unless you were taking the mickey.

Review Hart Shoreditch Hotel London

There was a kettle with rather uncool Nescafe sachets. This seemed an odd piece of cost cutting. Remember that even the Hampton by Hilton in Ealing I reviewed recently had a designer Smeg kettle, and coffee machines are now common at this level.

Having taking my pictures, I went over to the desk. At least it had one – although there were no power sockets nearby. I turned around for the chair …. and realised there wasn’t one.

Review Hart Shoreditch Hotel London

All I had was a felt covered stool – just visible under the desk – and the low pink lounge chair in the corner.

I clearly wasn’t balancing on this for the next nine hours, so I went downstairs to ask for a room with a chair. The staff went off in a huddle, and eventually decided that not a single room in the hotel contained a normal chair.

With remarkable honesty, they pointed out the chairs in the lobby – which were by tables – but said they were remarkably uncomfortable and I wouldn’t want to sit on one all day. In any event, paying for a room to sit in the lobby made no sense.

We then mutually decided that this wasn’t going to work. I asked why Hart Shoreditch was advertising itself as a day use office, when the rooms have no chairs, and got no answer.

On the upside …. I didn’t spend £63, albeit I had to spend the rest of the day jumping between coffee shops as I hadn’t brought my WeWork pass. Amusingly I still got my 1,000 Hilton Honors Diamond amenity points AND two nights of elite stay credit.

Review Hart Shoreditch Hotel London

Conclusion

I wanted to like Hart Shoreditch. I was hoping I could write a positive profile about a little known London Hilton property ….. perhaps proclaim it a hidden gem and be the person responsible for getting it onto the radar.

Instead, I need to tell you that it doesn’t respect core Hilton Honors status benefits (no upgrades here). The base rooms are too small and the lack of chairs – to go with the desks which were installed – is bizarre. It will lose them the corporate guests they need.

Price-wise, it is VERY good value at the moment with typical overnight rates of just £89 for what is arguably a 4.5 star hotel. I just wish I could have liked it more.

The Hart Shoreditch website is here.


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Comments (92)

  • Chris Heyes says:

    Well Rob what can i say good on you,
    i think that’s the worst resent review for a Hotel you’ve done for a quite a long while
    i certainly won’t be stopping there, solely on your review
    not what i would expect from a Hilton
    I’m beginning to think we have been very very lucky with Hilton upgrades (as i say only gold and always been given an upgrade)
    there are normally 3 of us and we book a 3 bedded room B n B and without fail upgraded to a Suite (we book B n B to make sure all 3 get breakfast) it seems that we are/have been very lucky (long may it continue lol) two of us booked in at Avisford Park 27/29th been upgraded already from cosy cheapest room £65 to king Suite
    showing in my Hilton account (Booked to keep our points active)

    • Anna says:

      Chris – As gold I never book breakfast at Hiltons even though there are usually 3 of us. We’ve never been charged for the 3rd breakfast even though we’ve been quite prepared to pay for it if it appeared on the bill. This was even the case at the HGI in Rome which we booked through BA holidays, got breakfast x 3 for 4 days and didn’t even book direct! 9 times out of 10 get upgraded as well.

      • The Savage Squirrel says:

        +1. With just Gold, we often travel as a 4 in two connecting rooms and have never paid for breakfast for either room in a Hilton. At some point I’m sure it will happen (and will take it on the chin as that’s what the rules say so no complaints) but the odds are stacked in your favour.

      • Chris Heyes says:

        Anna, never bothered to take the risk about breakfast, my reasoning is simply if I’ve booked a 3 bedded room and paid for breakfast for 3 of us the only upgrade they could give us is a Suite and works up to now lol
        i once tried to book a 3 bedded room, but Hilton said there wasn’t any at that Hilton. I cheekily asked can i book a double for 3 of us
        They said no not possible, but we will give you a Suite for price of a double that was 10 months before due to stay as well.
        I find Hilton very accommodating if you contact the Hotel direct
        10 out of 10 upgraded to a Suite, up to now (mind son uses Hilton a lot so maybe we are somehow linked to their records ?)

  • Save East Coast Rewards says:

    You mention the Ace Hotel closing permanently, is that the one that used to be a Crowne Plaza (100 Shoreditch High Street) and then went all hipster?

    • The Jetset Boyz says:

      That’s the one.

      Hotel company Lore Group, which operates the building, said it is planning to renovate the hotel and reopen it under its own management.They also operates the Sea Containers London hotel, which was formerly operated under the Mondrian brand.

  • The Jetset Boyz says:

    “My Hilton Honors Diamond status was recognised at check-in, but no upgrade was forthcoming. With the hotel running at low occupancy, this was not encouraging. I cannot recommend this hotel if you have Hilton Honors elite status.”

    In our experience in recent months, on all our stays at Hilton group properties our status has been recognised but no upgrade has been offered on one night stays. This is down to the new cleaning regimen and the larger the room, there’s more touch-points & surfaces to sanitise.

    Marriot group properties on the other hand have treated us to some rather lush upgrades!!

    • tony says:

      Don’t think this is a hard rule as I stayed at the DoubleTree Tower Hill about 6 weeks back. Booked the cheapest room and believe I got an upgrade as HH Gold. High floor, nice view and the room was a little more plush than others i’ve stayed in there. Oh, and the desk had a proper chair!

    • Ken says:

      Unless it’s a suite are there really more touch points ?

  • Rich says:

    I think you might be being a little harsh here: Hart is an affiliate of HH, ie this is essentially a marketing initiative to win business from the HH membership and implicitly away from the megabrand OTAs. Standards will vary as the hotels are all independent. The real question is whether it will prove to be a wise move by HH to open their programme in this way.

  • Polly says:

    On the other hand, a very easy 2 elite night catch, plus 1k points… just claim “this isn’t going to work” after check in and Failed search for the chair! Genius….next time you do it, and ask after check in puzzled “still no chairs? Oh, that’s a pity” repeat..

  • Chrisasaurus says:

    Are upgrades a stated benefit on day use rooms?

    Clearly they’re valuable – more valuable in many cases as you’re in there longer than short overnight stays – but they’re a bit of an oddity in general

  • Bonglim says:

    I can see hundreds Of hfp readers booking a day room now in the hope of getting two elite nights for free after cancelling.

    Good luck.

  • mradey says:

    I always ask during the check-in process – before the room has been chosen on their system, if the receptionist is not forthcoming in announcing the upgrade.