British Airways launches a new 40%-50% ‘buy Avios’ bonus – worth it?
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British Airways has launched another ‘buy Avios’ bonus promotion. This is being marketed as a ‘mystery’ bonus, so everyone does not get the same. This makes it a little tricky to write about but we will try.
To reveal your mystery bonus you need to log in here.
Depending on what popped up, you will receive 40% to 50% bonus when you buy Avios before 30th November.
Whilst this isn’t as good as the 75% offer we saw a few months ago, I would be very surprised if we saw another deal as good as that one. BA had never done anything as aggressive in the past.
50% is as good as you can reasonably expect. If you are offered 40% or 45% then you might benefit from waiting until next time unless you are planning to book soon.
There is no minimum purchase. The bonus kicks in with the smallest 1,000 Avios transaction. You need to visit ba.com via this page in order to buy.
British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year! This means that, with the bonus, you will receive 300,000 Avios for a whopping £3,215.
This is not necessarily a great idea as the best value is generally obtained by buying a small number of Avios to top off your account. If you saw me on BBC1’s Rip Off Britain (you can watch the segment here, it is only 3 minutes long) you will know that one of the members of the public I tried to help had bought 100,000 Avios for £1,600 without fully understand the restrictions behind them.
What does it cost?
In general, you will pay as little as 1.07p per Avios under this offer if you are offered 50%. Based on my spreadsheet of the last 8.2 million Avios I redeemed, I got 1.13p of value. This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.
I am not a buyer at 1.07p. However, as my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 1.07p. My valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use. I also tend to use Avios irrespective of the value, because I am sitting on a lot of them. If you are strategic you should do far better than me.
If you are offered a 40% bonus then you are paying as little as 1.15p. This is less of a deal although, of course, it may still work for you. For small amounts up to 12,500 Avios, it would be cheaper to buy Avios for 1.2p by buying a subscription to The Spectator (click) – you pay almost the same but get 52 magazines on top.
If you are a new reader and want to learn more about how to spend your Avios most efficiently, read our beginner’s guide to redeeming Avios points here. You can learn how to save Avios with the British Airways companion voucher in this article.
The link to buy is here. Check out the size of your bonus and then decide if it is worth jumping in.
How to earn Avios from UK credit cards (March 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
SPECIAL OFFER: Successfully apply for either of the Barclaycard Avios credit cards by 2nd April 2023 and you will be entered into a free draw to win ONE MILLION AVIOS! Full details are on the application forms here (free) and here (paid). This competition is exclusive to Head for Points readers. T&C apply.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review
Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:
British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review
British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and unbeatable travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.
Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Until 30th March 2023, the sign up bonus on American Express Business Platinum is increased to 120,000 Membership Rewards points – click here. The bonus on American Express Business Gold is increased to 60,000 Membership Rewards points – click here. T&C apply, see the application forms for details.
American Express Business Platinum
Crazy 120,000 points bonus (to 30th March) and a £200 Amex Travel credit every year Read our full review
American Express Business Gold
60,000 points sign-up bonus (to 30th March) and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.