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British Airways launches a new 40%-50% ‘buy Avios’ bonus – worth it?

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British Airways has launched another ‘buy Avios’ bonus promotion. This is being marketed as a ‘mystery’ bonus, so everyone does not get the same. This makes it a little tricky to write about but we will try.

To reveal your mystery bonus you need to log in here.

Buy Avios mystery bonus

Depending on what popped up, you will receive 40% to 50% bonus when you buy Avios before 30th November.

Whilst this isn’t as good as the 75% offer we saw a few months ago, I would be very surprised if we saw another deal as good as that one. BA had never done anything as aggressive in the past.

50% is as good as you can reasonably expect. If you are offered 40% or 45% then you might benefit from waiting until next time unless you are planning to book soon.

There is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.  You need to visit via this page in order to buy.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year!  This means that, with the bonus, you will receive 300,000 Avios for a whopping £3,215.

This is not necessarily a great idea as the best value is generally obtained by buying a small number of Avios to top off your account.  If you saw me on BBC1’s Rip Off Britain (you can watch the segment here, it is only 3 minutes long) you will know that one of the members of the public I tried to help had bought 100,000 Avios for £1,600 without fully understand the restrictions behind them.

50% buy Avios bonus now on

What does it cost?

In general, you will pay as little as 1.07p per Avios under this offer if you are offered 50%.  Based on my spreadsheet of the last 8.2 million Avios I redeemed, I got 1.13p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

I am not a buyer at 1.07p.  However, as my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 1.07p.  My valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.  If you are strategic you should do far better than me.

If you are offered a 40% bonus then you are paying as little as 1.15p. This is less of a deal although, of course, it may still work for you. For small amounts up to 12,500 Avios, it would be cheaper to buy Avios for 1.2p by buying a subscription to The Spectator (click) – you pay almost the same but get 52 magazines on top.

If you are a new reader and want to learn more about how to spend your Avios most efficiently, read our beginner’s guide to redeeming Avios points here. You can learn how to save Avios with the British Airways companion voucher in this article.

The link to buy is here. Check out the size of your bonus and then decide if it is worth jumping in.


How to earn Avios from UK credit cards (May 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

SPECIAL OFFER: Until 30th May, the sign-up bonus on the Barclaycard Avios Plus Mastercard is doubled to a crazy 50,000 Avios! Apply here.

SPECIAL OFFER: Until 30th May, the sign-up bonus on the free Barclaycard Avios Mastercard is doubled to 10,000 Avios. Apply here.

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

CRAZY 50,000 Avios for signing up (to 30th May) and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

10,000 Avios for signing up (only to 30th May) and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points – and you get £200 to spend at Amex Travel too! Apply here.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (17)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Phillip says:

    It might be good for anyone holding vouchers and interested in buying points. BA are letting you convert cash vouchers to Avios at the going rate plus an extra 50% (as was told by BAEC over the phone). Although I think I also read on the BA website yesterday that they convert them with 100% bonus.

    • Jimmy says:

      “Although I think I also read on the BA website yesterday that they convert them with 100% bonus”

      Are you sure about this? Surely we could just and buy an evoucher and get 100% avios bonus?

      • Phillip says:

        “Claim Avios

        Executive Club Members whose flights have been cancelled can now choose Avios instead of a voucher or refund. Taking Avios as an alternative to the cash element paid for your ticket means you’ll receive a 100% bonus compared to Avios purchased at the standard rate.”

        • Simon Barlow says:

          I have just rung in to cancel an outbound flight after receiving an email today where BA cancelled the inbound. They offered me 54k avios in lieu of the taxes of £470. Similar offer on the inbound, so took them up on one but not the other. TBH was trying to work out if it was a good deal or not whilst on the phone and went for the middle option. Instead of best of both worlds, probably lost out both ways! I think my logic was based on probability of using 2x 2-4-1 in the next 18 months, and with 150k in the account before the 200k refunds, I wasn’t in any rush to optimise my avios balance. For info, avios and vouchers back within 24 hours, 54k exchanged avios take 10 days, and the cash refund 4 weeks. Apparently…..lady on the other end of the line was brilliant and waiting time, after getting to the final option, was a couple of minutes. Very impressed.

  • Winchpete says:

    Offered only 40% bonus so won’t be buying at that price per Avios.

  • David S says:

    Only 40% as well so I won’t be buying

  • Gordon Chalker says:

    offered 50% but not exactly going to rush in even at that. As rob says it’s ok for a top up if your lucky enough to be flying anywhere soon.

  • James says:

    75% minimum bonus for me to be buying points at the moment.
    I think we all know that everyairline is going to put up their airmiles requirements after this Covid slump.
    Cash people can choose to spend elsewhere so cash prices need to remain competitive. A points system creates a captive customer base and it is in situations like this where companies will have to start removing sweetspots and upping the points prices.
    Absolutely guaranteed.

    • BuildTheWall says:

      Why would airlines devalue points now? Devaluing usually happens when there is a lot of demand for cash tickets. Devaluing miles doesn’t bring in cash for airline. At best it reduces liabilities and gives an accounting profit, at worst it alienates members.

  • James says:

    As an aside, when a company offers different levels of ‘bonus’ or discount to different people based simply upon chance (as opposed to say FFP status) it actually acts as a disincentive to buy for me as it feels like I’m not getting as good a deal as someone else…because I’m not. It generally turns me off from the brand due to that discrimination.

    (I’ve not checked what offer I’ve been assigned, before you all think it’s just sour grapes !!😆)

    • TGLoyalty says:

      Exactly so I get an email saying up to 50% but I’ve “only” got 45% I’m not exactly feeling the love lol

      (Wasn’t a buyer at any level)

  • ChasP says:

    checked to find 40%
    wonder how many got 50%

    can you run a poll Rob ?

  • Colin MacKinn says:

    Beware, a simple 1,000 Avios (plus 400 bonus at 40%) to stop an account from expiring costs £31!

    You need to be looking at above Spectator levels for it to make sense!

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