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British Airways launches a new 40%-50% ‘buy Avios’ bonus – worth it?

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British Airways has launched another ‘buy Avios’ bonus promotion. This is being marketed as a ‘mystery’ bonus, so everyone does not get the same. This makes it a little tricky to write about but we will try.

To reveal your mystery bonus you need to log in here.

Buy Avios mystery bonus

Depending on what popped up, you will receive 40% to 50% bonus when you buy Avios before 30th November.

Whilst this isn’t as good as the 75% offer we saw a few months ago, I would be very surprised if we saw another deal as good as that one. BA had never done anything as aggressive in the past.

50% is as good as you can reasonably expect. If you are offered 40% or 45% then you might benefit from waiting until next time unless you are planning to book soon.

There is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.  You need to visit via this page in order to buy.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year!  This means that, with the bonus, you will receive 300,000 Avios for a whopping £3,215.

This is not necessarily a great idea as the best value is generally obtained by buying a small number of Avios to top off your account.  If you saw me on BBC1’s Rip Off Britain (you can watch the segment here, it is only 3 minutes long) you will know that one of the members of the public I tried to help had bought 100,000 Avios for £1,600 without fully understand the restrictions behind them.

50% buy Avios bonus now on

What does it cost?

In general, you will pay as little as 1.07p per Avios under this offer if you are offered 50%.  Based on my spreadsheet of the last 8.2 million Avios I redeemed, I got 1.13p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

I am not a buyer at 1.07p.  However, as my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 1.07p.  My valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.  If you are strategic you should do far better than me.

If you are offered a 40% bonus then you are paying as little as 1.15p. This is less of a deal although, of course, it may still work for you. For small amounts up to 12,500 Avios, it would be cheaper to buy Avios for 1.2p by buying a subscription to The Spectator (click) – you pay almost the same but get 52 magazines on top.

If you are a new reader and want to learn more about how to spend your Avios most efficiently, read our beginner’s guide to redeeming Avios points here. You can learn how to save Avios with the British Airways companion voucher in this article.

The link to buy is here. Check out the size of your bonus and then decide if it is worth jumping in.

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (December 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (17)

  • Phillip says:

    It might be good for anyone holding vouchers and interested in buying points. BA are letting you convert cash vouchers to Avios at the going rate plus an extra 50% (as was told by BAEC over the phone). Although I think I also read on the BA website yesterday that they convert them with 100% bonus.

    • Jimmy says:

      “Although I think I also read on the BA website yesterday that they convert them with 100% bonus”

      Are you sure about this? Surely we could just and buy an evoucher and get 100% avios bonus?

      • Phillip says:

        “Claim Avios

        Executive Club Members whose flights have been cancelled can now choose Avios instead of a voucher or refund. Taking Avios as an alternative to the cash element paid for your ticket means you’ll receive a 100% bonus compared to Avios purchased at the standard rate.”

        • Simon Barlow says:

          I have just rung in to cancel an outbound flight after receiving an email today where BA cancelled the inbound. They offered me 54k avios in lieu of the taxes of £470. Similar offer on the inbound, so took them up on one but not the other. TBH was trying to work out if it was a good deal or not whilst on the phone and went for the middle option. Instead of best of both worlds, probably lost out both ways! I think my logic was based on probability of using 2x 2-4-1 in the next 18 months, and with 150k in the account before the 200k refunds, I wasn’t in any rush to optimise my avios balance. For info, avios and vouchers back within 24 hours, 54k exchanged avios take 10 days, and the cash refund 4 weeks. Apparently…..lady on the other end of the line was brilliant and waiting time, after getting to the final option, was a couple of minutes. Very impressed.

  • Winchpete says:

    Offered only 40% bonus so won’t be buying at that price per Avios.

  • David S says:

    Only 40% as well so I won’t be buying

  • Gordon Chalker says:

    offered 50% but not exactly going to rush in even at that. As rob says it’s ok for a top up if your lucky enough to be flying anywhere soon.

  • James says:

    75% minimum bonus for me to be buying points at the moment.
    I think we all know that everyairline is going to put up their airmiles requirements after this Covid slump.
    Cash people can choose to spend elsewhere so cash prices need to remain competitive. A points system creates a captive customer base and it is in situations like this where companies will have to start removing sweetspots and upping the points prices.
    Absolutely guaranteed.

    • BuildTheWall says:

      Why would airlines devalue points now? Devaluing usually happens when there is a lot of demand for cash tickets. Devaluing miles doesn’t bring in cash for airline. At best it reduces liabilities and gives an accounting profit, at worst it alienates members.

  • James says:

    As an aside, when a company offers different levels of ‘bonus’ or discount to different people based simply upon chance (as opposed to say FFP status) it actually acts as a disincentive to buy for me as it feels like I’m not getting as good a deal as someone else…because I’m not. It generally turns me off from the brand due to that discrimination.

    (I’ve not checked what offer I’ve been assigned, before you all think it’s just sour grapes !!😆)

    • TGLoyalty says:

      Exactly so I get an email saying up to 50% but I’ve “only” got 45% I’m not exactly feeling the love lol

      (Wasn’t a buyer at any level)

  • ChasP says:

    checked to find 40%
    wonder how many got 50%

    can you run a poll Rob ?

  • Colin MacKinn says:

    Beware, a simple 1,000 Avios (plus 400 bonus at 40%) to stop an account from expiring costs £31!

    You need to be looking at above Spectator levels for it to make sense!

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