Maximise your Avios, air miles and hotel points

Holiday lessons (1): Avios is not always the answer

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

I am back in the UK after 17 nights in the Middle East over Christmas and New Year. We stayed in seven different rooms in five different hotels (long story ….) but luckily for you I am not planning to review it all.

I had to use a variety of techniques to get the cost of this trip down, since we booked at short notice and hotel costs were not far behind what you would pay in the Maldives or Barbados. Instead of reviewing each stage of the trip, I want to focus on lessons worth sharing.

We spent 3 days here …. review to follow

I am starting at the beginning – flying from the UK to Dubai. Let’s call today’s topic:

‘Avios is not always the answer’

Is Avios the best frequent flyer scheme?

I would imagine that 75% of the frequent flyer coverage on HfP is Avios-related. Virgin Flying Club is probably 15% with everyone else fighting over the remaining 10%.

This is logical, given that Avios is the dominant UK frequent flyer programme and this is a UK-focused site. If you are a heavy credit card spender, however, you have a lot of options to collect miles in other airline schemes via:

….. and of course Virgin Atlantic, via its credit cards, Tesco and many other partners.

Are BA Avios the best air miles scheme?

In general, I don’t recommend building up pots in second-tier air miles schemes speculatively. If you are forced to choose, Avios is the logical home due to:

  • a large number of non-flying partnerships in the UK
  • the ability to redeem for both short and long haul routes

You don’t need to speculatively build up balances in other schemes. With the exception of the Lufthansa credit card, where you are obviously tied in, you can hold your points in Membership Rewards, HSBC Premier points etc and only convert when you know you need to book.

My example …..

No single frequent flyer scheme will ALWAYS offer the best deal on every route in every class.

Every scheme has sweet spots. These are partly caused by the way different countries are allocated to different zones for pricing purposes. Schemes have varying deltas between economy and business pricing. Some have special deals for children. Taxes and charges can vary greatly. Availability is also an issue.

If you are certain that you will be flying a particular route at a certain time, or on a regular basis, you should investigate whether other programmes offer better value.

Why did I choose to redeem Miles & More miles on SWISS?

We flew out to the Middle East using Lufthansa Miles & More miles, flying in SWISS business class.

I will come to pricing in a bit, but there are various reasons why I like doing this trip on Lufthansa or SWISS:

  • there is a 25% mileage discount on tickets for children under 12
  • Star Alliance has multiple options between the UK and Middle East, mainly SWISS and Lufthansa but you can add Turkish and Egyptair to the mix
  • it is easy to get four Business Class seats during UK school holidays, because Swiss and German school terms rarely match UK ones

Let’s compare this with Avios:

  • I can earn Avios more quickly because of the number of partners. Miles & More can’t win there.
  • Avios has no discounts for children
  • with Qatar Airways still banned from flying to the UAE (although this should change soon), British Airways is the only realistic Avios option. Finnair is also an option as, from April, will be Royal Air Maroc via Casablanca.
  • British Airways availability on this key leisure route is hard to find during UK school holidays

How does pricing compare?

None of this would matter if Miles & More pricing was out of line. However, on Middle East routes, it is Avios pricing which is out of whack.

If you have a BA Amex 2-4-1 voucher to use then this doesn’t necessarily matter. My preference is to save my 2-4-1 for another trip during the year, however, so it never comes up as an option for me here. Even if it did, availability is a problem.

This HfP article looks at the most and least expensive Avios route per mile flown. The best routes – Cape Town is top overall – need just 10 Avios to fly 1 mile in Club World. The Middle East routes are amongst the worst at 14-15 Avios to ‘buy’ a 1 mile flight in Club World.

Here is some sample business class pricing:

  • a one-way Avios flight to Dubai is 50,000 or 60,000 Avios, depending on date
  • a one-way Lufthansa or SWISS flight to Dubai from the UK is 29,000 Singapore Airlines KrisFlyer miles
  • a one-way Emirates flight to Dubai is 62,500 Skywards miles (although a return flight is only 90,000 miles if there is ‘Saver’ availability)
  • a one-way Etihad flight to Abu Dhabi is 62,500 Etihad Guest miles (but this requires ‘saver’ availability which seems to have been pulled entirely at the moment)
  • a one-way Etihad flight to Abu Dhabi is 42,500 American Airlines AAdvantage miles

This list only looks at a few frequent flyer schemes – there are more options out there. Note that in some cases the price for an identical flight varies depending on whose miles you book with.

For simplicity, I haven’t factored in taxes and charges. If you were doing this research for real you should do that by making dummy bookings online. Emirates has particularly low taxes following a recent change.

You’ll notice that I didn’t choose the cheapest option

If you look at the list above, you may be wondering why I didn’t book my Dubai flights by using Singapore Airlines KrisFlyer miles.

After all, the one-way cost of 3 adults + 1 child is 131,250 Miles & More miles or just 116,000 KrisFlyer miles, to take the same Lufthansa or SWISS flight.

The reason is in how I earn the miles. Given my circumstances, the only way I can get hold of lots of KrisFlyer miles is by transferring American Express Membership Rewards points. I generally earn those at 1 per £1 on my spend.

There are LOTS of good uses of Membership Rewards points though.

My Miles & More Mastercard earns 1.25 miles per £1. This makes Miles & More the better deal as it requires less card spend.

More importantly, I have a strong preference for putting my Visa / Mastercard spend into Miles & More and keeping my Amex points for other hotel or airline partners.

Lufthansa 747-8 new livery narrow

There is no discussion of seat, food or service

To keep things simple, I didn’t consider the quality of the seat, food or service in this analysis.

In truth, when flying with my family, I tend to push these factors down the agenda. I save ‘indulgent’ flying for when I am travelling without children.


For the majority of people in the UK, Avios is most valuable frequent flyer scheme to use. You can’t beat the long list of partners, BA’s strong network and the value from the BA Amex 2-4-1 voucher.

For particular routes in particular cabins, there may be better value to be had elsewhere. If there are places you visit on a regular basis it is worth looking at where you may find best value.

There is a PS ….

PS. Whilst I didn’t want to make the discussion above more complicated, there is a caveat to this story.

I never return from the Middle East using Miles & More miles. All of the Star Alliance flights leave around 2am and that’s not my idea of fun, especially with children and especially as I would need to connect too. I would rather pay a mileage premium and return on British Airways, Emirates or Etihad on a day flight.

In this case, we flew back with Emirates on Sunday afternoon at the civilised time of 4pm. It required a big slug of Membership Rewards points. I would have chosen BA if availability was there, but your chance of getting 4 x BA Club World seats on the day before schools reopen is always going to be tiny.

In the next part of this series, I visit the Burj Al Arab hotel ….

How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (October 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (97)

  • ADS says:

    “Star Alliance has multiple options between the UK and Middle East, mainly SWISS and Lufthansa but you can add Turkish and Egyptair to the mix”

    Personally I wouldn’t risk flying Egyptair (or PIA)

  • Marsha says:

    No emails today 8 Jan?

  • Der Fliegende Amerikaner says:

    Rob, my family loves hotel hopping. We’ll be in Dubai for a week after a week in Maldives in June. We’re splitting our stay between 5 hotels:
    Jumeirah Al Qasr
    Jumeirah Zabeel Saray
    Four Seasons at Jumeirah Beach
    Mandarin Oriental
    One&Only The Palm

    I believe you mentioned on Flyertalk that Madinat is far better than Zabeel Saray. If that’s the case, I wouldn’t mind skipping Zabeel Saray and staying an extra night at Al Qasr or maybe Al Naseem. I’d like to ask why you strongly prefer Madinat over Zabeel Saray. By the way, my daughter will be 7 years old in June. Thanks!

    • Rob says:

      Zabeel is stuck on the end of the Palm and requires a ludicrous drive to go anywhere. The ‘beach’, because its the Palm, simply looks at another branch of the Palm 100 metres in front of you.

      Madinat has 2km of beach, 70+ restaurants, a ‘proper’ beach etc.

      Note also that Zabeel is next to O&O The Palm, so if you do intend to stay there then do them back-to-back. You’d be crazy not to stay at one of the Madinat locations though. You can cross-charge and buggies run you up and down the 2km so there is no practical difference between Al Qasr / Naseem etc. Naseem guests are the only ones allowed into the new Summersalt beach club though.

      However …. worth noting that Madinat is SO huge that you will only see a fraction of it after a week and going purely for 1-2 days is pretty mad. The same applies to most Dubai resorts with their multiple restaurants but especially so here.

  • Adil says:

    To be honest I’m a big fan of the 2am return on BA. I usually take the late flight outbound as well and get a decent sleep both ways. Also helps that I’ve never experienced any issues with early check in / late check outs at the hotels out there.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.