I know that hotel branding is a complex business these days, but Virgin Hotels is taking it to a new level.
The new Virgin Hotels Las Vegas opened this week. Located off-strip, it has taken over the failed Hard Rock Hotel & Casino. It retains a ludicrous – although not by Las Vegas standards – 1,500 rooms, spread across three towers.
The oddest thing about the hotel is that Virgin Hotels, which is slowly building up its brand, has chosen to link this hotel with Hilton.
The official name is ‘Virgin Hotels Las Vegas, Curio Collection by Hilton’.
You can book it on the Hilton website here, and your Hilton Honors benefits will be respected. You will also earn points from your stay.
At the same time, you can also book via the Virgin Hotels website. It wouldn’t be surprising to see pricing differ between the two channels from time to time.
In terms of rewards, you can earn 1,000 Virgin Points if you book via Virgin Hotels as you can see here. Gold and Silver members of Flying Club receive extra benefits in terms of breakfast and upgrades, but I imagine Hilton Gold or Diamond status would trump this.
I assume that you would not earn Hilton Honors points unless you book via the Hilton website, but I am not 100% sure. After all, the Virgin Hotels website would arguably count as ‘booking directly’ which would usually qualify for points. It’s all very complicated ….
How to earn Hilton Honors points and status from UK credit cards (December 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly with American Express Gold (20,000 bonus points), the American Express Rewards Credit Card (5,000 bonus points) and – for small business owners – American Express Business Gold (20,000 bonus points) and Business Platinum (40,000 bonus points).
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)