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Review: W Ibiza hotel – party palace or peaceful paradise?

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HfP in the Balearics

This is our review of the W Ibiza hotel in Santa Eulalia del Rio, Ibiza.

It is the fourth and final review in our ‘HfP in the Balearics’ series in partnership with Marriott Bonvoy, who very kindly provided the stay. We paid for all other expenses, including flights. We also reviewed the Sheraton Mallorca, Castillo Hotel Son Vida (Mallorca) as well as the St Regis Mardavall.

W is Marriott’s luxury lifestyle brand marketed at ‘millennials’. That means they are design-led hotels with lots of Instagrammable potential 🙂 They are the Virgin of hotels – although Virgin now has its own brand of hotels, which are less Virgin-y than a W ….. Our guide to W Hotels is here.

W Ibiza pools

There are currently 66 W Hotels worldwide. Marriott is rapidly expanding the brand with a number of new openings in the Asia Pacific region.

The W Ibiza is a fairly new addition to the portfolio with 162 rooms or suites and had its grand opening in June, although it has been open on and off since late 2019 due to covid. It will soon be joined in Southern Europe by W Algarve and W Rome.

The hotel website is here.


W Hotels are normally located right where the action (read: nightlife) takes place, but Marriott chose a different tack when it launched the W Ibiza, which is not in Ibiza Town itself.

Instead, W Ibiza has taken inspiration from the laid back, boho side of Ibiza and is located in the town of Santa Eulalia, about 15-20 minutes East of Ibiza Town and the airport:

W Ibiza location

Santa Eulalia is a small town with a marina and a handful of sandy beaches, the largest of which is home to the W.

W Ibiza is formed of two wings which form a V shape towards the Mediterranean. It is quite a clever design that means you enter from the road via the base of the V. Here is the funky entrance with rainbow lights:

W Ibiza exterior night

Inside you are greeted with a large lobby that sets the tone for the rest of the property. The walls feature soft blues, browns and yellows that reflect the sea views whilst sofas are spread in wonderful pastel-coloured cushions.

W Ibiza lobby

There are a number of public spaces with lots of different levels present. Here is the lounge, which is set across large stairs:

W Ibiza lounge

There is even an indoor swing 😉

W Ibiza lounge swing

Rooms at W Ibiza

Check in is at one of the reception desks as you enter. You are offered water whilst you wait:

W Ibiza welcome water

This being a W hotel you have to expect some interesting naming conventions. Rooms range from the lowest category ‘Cozy Room’ all the way up to the ‘EWOW Suite’. I was given a ‘Fantastic Suite’, which means you get a sea view(ish) plus a separate bedroom and living space.

The boho aesthetic of the hotel lobby continues inside:

W Ibiza living room

The suite is semi-open plan, which means that the half the bathroom (sinks, mirror etc) are in the living space:

W Ibiza bathroom sink

…. whilst the shower and toilet are behind a mirrored door:

W Ibiza shower

Whilst W introduced a new brand of MOMO toiletries last year the W Ibiza is still making its way through unused stock of Bliss toiletries. I was able to sample the new MOMO toiletries during our ‘Week of Wonders’ partnership with Marriott. I rate these very highly and they’re definitely an upgrade on the Bliss toiletries in my opinion.

In the living space you also get a properly stocked mini-bar, complete with cocktail shaker, martini glasses and a selection of small-but-large spirits:

W Ibiza mini bar

The mini-fridge is in a drawer:

W Ibiza mini fridge

Whilst the Nespresso coffee machine is next to the sofa:

Moving on to the bedroom, which is separate although not completely separable from the living space (there’s no door):

W Ibiza bedroom

This is a king size bed with a night stand on each side. As you would expect, the room is well connected with USB sockets. You also get retro Marshall amp Bluetooth speaker and a set of ear plugs laid out – this is a W, after all.

To the left of the bed is a very large wardrobe with stencilled metal doors that obscure but don’t completely hide its contents:

W Ibiza bed

Most (if not all) of the rooms also get a large balcony or terrace:

W Ibiza balcony

Everything in the room is remotely controlled, including the large colourful awnings which can be fully extended or retracted depending on your mood.

As you can see, the rooms at the W Ibiza definitely deliver on the brand’s promise of trendy, design-led rooms. It’s very impressive and very homely. I could get used to this.

Pool, gym and beach at the W Ibiza

…. or, as the hotel likes to call it, the ‘Wet Deck’.

There are three pools in total at W Ibiza: two (one deep, one shallow) at floor level in between the two fingers of the V shaped building:

W Ibiza view

…. and one on the Glow rooftop:

W Ibiza rooftop pool

There are lots of loungers and cabanas around the ground-level pools which are mostly south-facing. These are serviced by a pool bar and a DJ booth which is staffed by a local DJ every day from around 11am onwards.

Whilst the music is louder than at other hotels, I never found it intrusive.

You can also access the sandy beach via the two back doors of the W Ibiza, which opens onto the promenade. Despite being there at a weekend the beach was never particularly busy. This was not the case for the beach club (€25 if you’re not staying at the W), which was always busy:

W Ibiza beach club

Part of the problem, I think, is that reservations are taken for the whole day which means that some of the loungers are empty but for a towel or top. Moving to a time-limited booking system would give more guests the opportunity to enjoy the loungers.

The beach club is serviced from the beachside restaurant Chirinquito Blue, which also belongs to the W.

W Ibiza spa

The gym and spa are in the hotel basement with access to the pool. The spa is small with just a couple of treatment rooms, although it has a very cool relaxation room:

W Ibiza spa relaxation room

Here is the gym, which is fairly basic. Yoga classes etc are on offer from time to time:

W Ibiza gym

The W Ibiza also has a very small nightclub, which is currently closed.

Dining at W Ibiza

There are two restaurants at the W: La Llama, a brand new steakhouse, and Chirinquito Blue, the aforementioned beach club.

Both are on the smaller side, which means you are never lost in a massive hotel restaurant. La Llama has lovely views across the pool and Mediterranean and is also where breakfast is served:

W Ibiza La Llama balcony

You also have the ‘Ve Cafe’, a vegetarian cafe on the promenade

Dinner at La Llama

We were invited to try dinner at La Llama, which is new this season. The menu is very basic (in a good way) and centred on three different types of beef from Galicia, Portugal and Wagyu with all cooked over an open flame.

The restaurant wanted to showcase its menu so we were offered an ad-hoc taster menu. To start we had the Burrata and Tuna Tataki:

W Ibiza La Llama burrata tuna

Followed by Caviar Baeri:

W Ibiza caviar baeri

Whilst for our main course we shared a Entrecôte steak from Galician beef:

W Ibiza La Llama entrecote

Finally, to top it all off, we had the Knafeh and Vanilla Profiterole:

W Ibiza La Llama Knafeh

I must admit the Knafeh was incredible – neither too sweet nor savoury, and rounded of the meal nicely. After all that we had to roll ourselves back to the suite!

W Ibiza Chirinquito Blue

Lunch at Chirinquito Blue

Chirinquito Blue is a little more casual compared to La Llama and seafood oriented. The restaurant itself is lovely, with layers of hessian bags draping from the ceiling that sway in the wind like waves.

W Ibiza Chirinquito Blue 2

We shared the calamari and padron peppers as starters:

W Ibiza Chirinquito Blue calamari

Whilst I had a large sea bass, which was ‘catch of the day’. It is deboned in front of you:

W Ibiza Chirinquito Blue sea bass

Both were delicious. It’s hard to beat a lovely lunch with a sea breeze.

Glow rooftop bar

The W Ibiza has a lovely rooftop bar adjacent to the rooftop pool, which is a great spot for sunset cocktails:

W Ibiza Glow rooftop bar

There is a range of seating available and you’ll often find a live DJ from 7pm onwards.

The breakfast buffet at W Ibiza

As previously mentioned, breakfast is served in the La Llama restaurant. With 162 rooms in the hotel it is fairly busy – I’m not sure if they open up further seating at the Ve Cafe when the hotel is full.

The buffet itself is relatively compact:

W Ibiza breakfast buffet

…. although you can find everything you expect, including cold cuts of Iberian hams and sausages as well as smoked salmon, gravalax and mackerel:

W Ibiza breakfast cold meats

Here is what I had:

W Ibiza breakfast plate

There is also a cooked selection, with eggs made to order. And of course this wouldn’t be a hotel designed for millenials if there weren’t avocados available, either self-serve or the kitchen will prepare for you:

W Ibiza avocado toast

Note that the team are very happy to put together a takeaway breakfast which is very useful if you are heading to somewhere like Formentera for the day.

Service at W Ibiza

So far so good – the hard product of the hotel and the facilities have been great so far.

What I haven’t yet mentioned is the service. That’s because, to be perfectly honest, there is room for improvement here.

W is one of six brands in Marriott’s ‘Luxury’ category, together with St Regis, JW Marriott, EDITION and others. That means you can expect service that tries to go above and beyond.

Unfortunately, whilst all the staff are very friendly (and young – everyone is under under 35 here, I’d hazard) the service lacks the polish you would expect for the price you are paying.

On arrival staff aren’t there to greet you until you have made your way half way through the lobby. Equally, they will often leave you to organise your own things and are little help beyond basics such as making reservations in the local restaurants.

This may improve with time – the hotel has only just opened for the 2021 season and many restaurants and hotels are struggling to recruit staff. All they really need is a little extra training (and possibly a trip to the St Regis Mardavall which we reviewed here) to see how great service is done.


Despite the shaky service W Ibiza makes a fantastic impression with fantastic style and great energy. It won’t be for everyone – if you’re concerned about noise or looking for a super-quiet retreat then this isn’t for you.

Equally, whilst kids are welcome and there is some provision of activities at the beach club, the W Ibiza isn’t exactly the most child-friendly – although I think teenagers would love it.

If you’re looking for a hotel with a unique and locally-inspired style and a lively clientele then you’d be hard-pressed to do better than the W Ibiza. Its location in Santa Eulalia means you are within easy access of the nightlife in Ibiza Town but still far enough away to enjoy the more laid-back lifestyle of the island. I would definitely come here again.

The W Ibiza is a Category 7 hotel in Marriott Bonvoy which means you need between 50,000 and 70,000 Marriott Bonvoy points per night. Cash rates start at €400 per night in September.

You can find out more, and book, on the hotel website here.

How to earn Marriott Bonvoy points and status from UK credit cards

How to earn Marriott Bonvoy points and status from UK credit cards (May 2023)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

SPECIAL OFFER: Until 30th May, the sign-up bonus on the Marriott Bonvoy American Express card is doubled to 40,000 Bonvoy points – and you get a free night voucher too! Apply here.

Marriott Bonvoy American Express

40,000 bonus points and a free night voucher – only until 30th May! Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

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and for small business owners:

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (63)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • 1ATL says:

    Thanks for the review and for reminding me why I don’t stay in W’s anymore…. I tried out W Barcelona and hated everything about it apart from the Burj’esque aesthetics of the actual building. W Boston I came to the same conclusion. I also tried out Nobu Marbella a couple of years ago and came to pretty much the same conclusion with that brand too… that it’s not for everybody and I’m clearly not the demographic they’re going after. Plonk me at a Ritz-Carlton or a St Regis any day of the week!

  • Tariq says:

    Is it a new build or a refurb/reflag?

    • Rhys says:

      It was a massive refurbishment of an existing building. You can still see the old hotel on 3D view in Google Maps – looks very, very different.

      • Tariq says:

        Thanks both – Rhys, did you manage to get a look at the Riomar? I think it is very close, possibly next door? And opened very recently.

        • Conrad says:

          Riomar opened for the booking on Marriott for stays last week (seemed to be pulled forward perhaps due the original green status). It isn’t quite next door but is a two minute walk from the back gates and clearly visible from the roof top pool

          • Tariq says:

            I had both of these hotels booked on points when I hoped that I might be in Ibiza early June, which obviously didn’t come off.

  • BJ says:

    “W is Marriott’s luxury lifestyle brand marketed at ‘millennials’.”

    Seriously? Who’s trying to kid who? The vast majority of them still cannot stay in a hotel without an adult! And why then promote it on HfP, how many readers are under 21? Besides the brand predates 2000 anyway I think. The architecture of this particular hotel is very unappealing, surprised they are singling it out for promotion.

    • MQ says:

      Millennials are born between 1980–1995. I think they are ok to check in by themselves 🙂

    • Ken says:

      I think you misunderstood the demographic term.
      Millennials are under 40 (born 1981 to mid 1990’s).
      They are not under 21’s

    • BJ says:

      Really, thanks, just figured it was people born in 21st … not a millennial still, but feeling a little younger than I started the day despite showing my age 🙂

      • BJ says:

        And now just discovered that, probably like most HfP readers, I’m GenerationX 🙂 Had heard of all these terms but didn’t really understand what they meant…learn something new on HfP nearly every day!

        • BJ says:

          I misunderstood; you cannot expect people to be correct about everything or to question everything they understand before commenting. I did not lash out at anyone, Marriott is an company not a person and I questioned their marketing.

        • Rob says:

          I recommend you buy Generation X by Douglas Coupland (a novel) which coined the phrase.

    • N says:

      As a millennial, I’m very happy to report that I’ve been allowed to go out of the house AND check in to hotels by myself since I was 16… 17 years ago.

    • ChrisW says:

      I thought Gen Ys and millennials were two distinctly different things but googling the definition of millennials it seems millennials birth years now cover Gen Ys birth years so born 1981 to 1996.

      Apparently this means I am a millennial though I do not have any millennial characteristics and definitely identify as Gen Y which apparently now does not exist.

      • QFFlyer says:

        My understanding has always been that Millennial and Gen Y are the same thing.

        I hate the millennial demonym (being one myself, apparently) as it seems to encompass all the negatives of our generation (lazy/non-committal, spending our money on the now while moaning about having to rent – see, I can stereotype with the best of them), none of which seem to apply to the majority of people in this bracket that I know personally…that is, at my age-end of the range.

        I’ve also heard the term Xennial (or something similar), for those of us in the 30-40 yrs old band of Millennial, as we share characteristics with both Gen X and Millennial…anyway I’m over thinking this now, off to remortgage my house and buy avocado toast.

      • Tariq says:


    • Rhys says:

      I actually love the architecture of this hotel 🙂

      • Doug M says:

        Surely it would be hugely improved if the base of the V pointed to sea rather than the road. Sea views would be much improved.

    • TGLoyalty says:

      Won’t beat this comment today.

    • Harry T says:

      Just checking in as a 30 year old millennial who has been brave enough to stay in W hotels without an accompanying boomer 😂

    • The Savage Squirrel says:

      Millenial is still used as short-hand for young (usually with more than an implication of lazy irresponsible).
      Since many millenials are now middle managers (or similar career stages) and more than a few will be grandparents, it’s becoming a more and more ludicrous misuse.

  • James says:

    It’s a hotel I’ve tried to get excited about but just can’t. That might be because I’m a huge fan of ME Ibiza.

  • Thywillbedone says:

    “They are the Virgin of hotels…”
    Genuine question: is there anyone anywhere that thinks anything that Virgin does (across any of its businesses) is remotely cool?? Unbelievable they have managed to perpetuate that ‘we are fun’ myth for so long. Can’t bear that bearded buffoon…

    • Rob says:

      Let’s look at this from a business perspective. Cool kids – let’s say my 13 year old – don’t spend much money on airfares. There are lots of middle management types who do. The sweet spot is appealing to the playful side of a 40-year old accountant, for they are the ones paying £6000 to fly to New York at short notice.

    • Doug M says:

      100%. I’ve never understood the general acceptance that Virgin brands are somehow cool or superior. I previously described the airline as fur coat and no knickers, and that remains my view, albeit not having been on a VS flight since early last year. Virgin are middling and I find any association with them to be a negative thing.

    • Tommy says:

      Yes bru, the VA clubhouse in T3 is probably the best business class lounge in the world, with motivated and friendly staff. Whilst VA has its challenges, its attention to detail when it comes to interior design in UC is far superior to the BA club suite. The limited stays I’ve had in the hotels offer a cool ‘vibe’ and decent service.

      Going to space is pretty cool, even if it may be a bit of a waste of time. I’m heading out on Virgin Cruises very soon and Tom Dixon interiors look ‘cool’ compared to a normal cruise line …

      Any more cool you need?

      • Thywillbedone says:

        You’re obviously very taken by the brand – the world would be boring if we were all the same. Going to space would be a lot cooler though if he paid his taxes properly. It doesn’t hurt to look beyond the BS from time to time.

        • OHR says:

          RB is not a British citizen so why would he pay taxes here? Owing a number of private islands is cool, creating thousands of jobs is cool, turning ideas into reality is cool. I bet most people would prefer to go to dinner with RB than Thywillbedone (no offence – the same would apply to me)

      • Doug M says:

        Yes I love the vibe of a seat you have to tip over to get the bed, nothing as cool as having your feet knocked by every passing stranger. Using words like vibe and cool exactly nails Virgin products, no substance all marketing.

    • Kevin C says:

      Flying Upper Class with Virgin Atlantic can be cool, yes. The Heathrow clubhouse is great. Back when the bars were bigger on board, it was a lot of fun.

  • Conrad says:

    Had a very good stay at the W Ibiza. Of course anyone will stay where they feel comfortable. I love music so am happy to hear it most of the day.
    In terms of service I actually found the front door team excellent. Greeted as soon as the car pulled up, water brought when coming back from a run, water whilst waiting, water for smiling. Very friendly and helpful team and happy to collect car from car park – windscreens cleaned thru car park also.

  • WMorrison99 says:

    Interesting what you said about the service. When I went to visit earlier this year, the service was great. When I arrived, I was greeted by staff several meters before the entrance.

    In all fairness, I wasn’t staying, but rather I lived nearby and thought I would check it out.

    But during the hour or two that I spent looking around, the staff could not have been better. Incredibly helpful, friendly and professional.

    • Rhys says:

      Everyone is very nice and friendly but if you ask them for something a bit more complex then you are sort of left to your own devices.

  • AJA says:

    “Cash rates start at €400 per night in September”
    I guess that’s room only for the ‘cozy’ room. Looking at the website I found some eye-wateringly high prices when you add in breakfast. (No status here).

    I must say I am not a fan of the sink/bathroom in the bedroom vibe. And I think it is a bit of a case of style over substance. The shape of the hotel really doesn’t give much of a sea view either so not even a case of being able to relax on your balcony (which also looks a bit small).

    I also think those swimming pools are rather on the small side and combined with a beach club that appears to only have 15 pairs of loungers I think the chances of finding somewhere to relax if the hotel is anywhere near 50% full are slim to zero. TLDR? This hotel’s not for me but good review Rhys.

    • Rhys says:

      The pools are small, but then people just hop in for a quick cool off – nobody is really doing lengths or playing a game of waterpolo!

      I’m pretty sure the hotel was at least 50% full when we were there.

      The balcony is quite large, actually.

    • Conrad says:

      Had a Fantastic suite with an SNA. Bathroom completely normal (ie every bathroom element enclosed behind it’s own hefty door)

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