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Etihad’s new business seat …. is BA Club Suite (and save £150 at Etihad with Amex Offers)

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Etihad has had a rough time of it in the past few years. A major restructuring took place before covid and the airline decided to shift focus from trying to compete with Emirates in scale to becoming a mid-sized boutique airline.

That change meant it had more aircraft than it could ever hope to operate. This includes five A350s which have sat in storage since their delivery in 2019.

It now appears that Etihad is ready to dust these birds off and start flying them because it has taken one to the Dubai Air Show.

Etihad's new business seat

Introducing Etihad’s new business class suite

Inside the A350 is Etihad’s newest business class seat. No official photographs have been taken but there is a video circulating on Twitter of CEO Tony Douglas getting a tour.

You may find it uncannily familiar. That is because it is the same seat as BA’s Club Suite, albeit with Etihad’s choice of colour scheme and fabrics.

It has the same door and same new tray table mechanism as Club Suite. Unlike British Airways, however, Etihad has chosen to install a beautiful little mood light in every suite which I always thought BA should have done. It softens the seat and gives it a bit more atmosphere.

Like British Airways, Etihad is not installing a First Class cabin on its A350s. First is now only available on five Boeing 787-9s, as the A380 fleet has been permanently retired. It looks increasingly likely that Etihad will move to a Malaysia Airlines style offering with ‘business plus’, although CEO Doug Thomas insists “it’s not the end of first class.”

I’m not complaining. The Collins Super Diamond design, which is what both Club Suite and Etihad’s new suite are based on, is my favourite ‘off the shelf’ business class seat. It manages to perfectly balance personal space, in flight entertainment and a flexible tray table.

We’ll let you know when we get some official images from Etihad.

PS. Save £150 on Etihad with Amex Offers

A new American Express cashback offer has appeared for Etihad Airways. Assuming you are targetted, you can get 15% cashback up to a maximum of £150 (so £1,000 in bookings) on flights from UK airports.

etihad amex offer

The offer applies to all bookings – there is no minimum spend. You need to book by the end of the year.

Comments (26)

  • Sarah says:

    I like the styling, looks less harsh than BA’s with the gold trim and the little light.

  • John T says:

    I prefer the older Business Studio seat on Etihad. It was very stylish. The walls and door on this new seat are too low to be of much use.

  • Sam says:

    Why not sticking to the studio seat, it’s unique and it has so much more privacy than this ‘suite’ which is in fact a seat with a door.

  • Pogonation says:

    I got offered £200 off £500 spend. Pretty generous!

  • will says:

    Asked it the other day in a bits but lost where it is now.
    Ref Etihad, can you currently cancel any Etihad flight for a credit?
    The website isn’t exactly clear about it.

  • Danilo says:

    I’m trying to use the £200 off offer for long, but so little flights on Etihad, really concerning.

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