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The free IHG Rewards credit card is closed to new applicants – what now?

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The UK rewards credit card market took another hit yesterday when applications were halted for the free IHG Rewards credit card.

If you look at its website, Creation – the issuer – has removed all of its remaining UK credit cards from the market. It also appears to have closed its personal loans business. The bottom line is that Creation is, apparently, no longer accepting new business for any directly sold product.

This is what is showing online:

Creation credit cards closed

We rated the IHG Rewards credit cards highly

The IHG Rewards Premium credit card – the version with the £99 annual fee – was closed in April 2020.

We liked the card so much that we gave it an ‘Editor’s Choice’ award in the Head for Points 2019 Travel & Loyalty Awards. The headline features of this card were:

  • £99 annual fee
  • 20,000 IHG Rewards points for joining and spending £200 in the first three months – these were worth about £80 of free hotel rooms or transferable to 4,000 Avios points or other airline miles
  • Platinum Elite status in IHG Rewards for as long as you held the card
  • 4 IHG Rewards points per £1 when you paid at IHG hotels.  This would be roughly a 1.6% return which is very good.
  • 4 IHG Rewards points per £1 when you used the card abroad
  • A free night voucher for any IHG hotel for spending £10,000.  Used at the InterContinental Paris, London, New York etc, you could be looking at £250+ of value.

It is important to note that points from day-to-day spend counted towards elite status.  A heavy spender could get Spire Elite status – requiring 75,000 points – simply by putting £37,500 of spending through this card.

IHG Rewards Club mastercard closed

The free IHG Rewards credit card wasn’t as good

Whilst the £99 card closed in April 2020, the free card continued to be offered.

We were less excited about the free IHG Rewards credit card, to be honest. That said, it was actually one of the most generous Visa or Mastercard credit cards on the market for travel rewards or any other reward.

It only earned 1 IHG Rewards point per £1 spent, half the rate of the paid card. However, as we value an IHG Rewards point at 0.4p, this meant a 0.4% return on your spending. It is very difficult to beat this with a free cashback or pseudo-cashback (ie store vouchers) Mastercard or Visa.

You didn’t get a free night voucher, unfortunately. You did get IHG Rewards Gold Elite status for as long as you held the card, which was a decent benefit for a free card.

The points you earned DID count towards IHG Rewards status. As hitting Spire Elite status at 75,000 base points (currently 55,000 base points) earns you a bonus of 25,000 IHG Rewards points, the card could be more lucrative than it looked.

Let’s imagine that you averaged 50,000 IHG Rewards base points per year from hotel stays. Spending £25,000 on the free IHG Rewards credit card would give you the extra 25,000 base points needed to trigger Spire Elite status at 75,000 points, and thus the bonus 25,000 IHG Rewards points.

Suddenly your average return on your card spend would double to an average of two points per £1. You’d also have a higher level of status next year than you would have otherwise achieved. It was an attractive package.

IHG Rewards credit card closed

What next?

Good question.

Hilton Honors hasn’t managed to launch a replacement credit card, almost four years after their Barclaycard-issued product was closed to new applicants. It doesn’t bode well for IHG in finding a new issuer.

That said, the market is changing. The environment is now better for small card issuers to enter the market with digital-only or digital-first products, and a low cost base would hopefully allow enough margin to fund rewards.

The hotel companies also have more flexibility than airlines in being able to offer status as a card benefit. The cost of giving out status is low, since it is down to the independently owned hotels to fund your benefits, but it is valued by cardholders.

IHG led the way in counting the points you earn from card spend towards status, which was smart.

The only notable Visa or Mastercard with travel rewards now available is the Virgin Atlantic Rewards Mastercard. This is a very generous card, made possible because Virgin Atlantic and Virgin Money have a genuine partnership. Virgin Money doesn’t buy Virgin Points at arms length – the two companies have set up a joint venture company to run the card, allowing the airline to share in card fees, interest payments, FX fees etc. This allows it to sell Virgin Points into the joint venture at a low cost, allowing a generous earning rate.

For clarity, IHG has confirmed to me that existing IHG Rewards credit cards will remain open. You don’t have to rush to find a replacement.

That said, if Creation does intend to leave the UK entirely (it is a French business) it is likely that it will look to exit its existing loan book. This could mean:

  • your IHG Rewards credit card is closed down and you pay down your balance over time
  • your card account is sold to a new issuer, who may or may not continue to give you IHG Rewards points on your spending
  • your card account is transferred to someone else who has agreed to launch a new IHG Rewards credit card

Let’s see.


IHG One Rewards update – May 2022:

Get bonus points: IHG One Rewards is offering bonus base points on all cash stays between 18th May and 31st August.  You earn double points on your 2nd to 5th nights, triple points on your 6th to 14th nights and quadruple base points from your 15th night. Our full article is here. Click here to register.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

You will receive an 80% bonus when you buy IHG One Rewards points by 10th June 2022.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (169)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • The cyclist says:

    Never wanted one anyway, IHG earn and burn, nothing aspiration to be seen.

  • Benilyn says:

    How long have people found DSARs to have taken with Creation?

    • EwanG says:

      No experience here (and personally don’t see any benefit in me doing a DSAR) but the timescales for returning the request is strict, should be more strictly enforced than for complaints!!
      They must respond as quickly as possible and this must be no later than one calendar month, starting from the day they receive the request. Complex cases have an additional 2 months (3 in total). A high volume of cases is not justification of recategorising a simple case as complex. Based on the relationships with Creation, I wouldn’t expect them to be complex!

      How long have you been waiting?

    • Richard says:

      Mine was sent to me 25 days after my request to DSARRequests AT Creation DOT co DOT uk

  • Tw33ty says:

    I’ve still never had a reply from Paul Henry, terrible customer services 🤣

  • Mark Phillips says:

    Has anyone who has a complaint logged with Creation regarding their closed account, had a successful resolution to the loss of their free night voucher, to the loss of already earned IHG Rewards points, and a pro rata refund of their annual fee?

    • Tw33ty says:

      I’ve had a full refund

    • Retired says:

      Hi
      I have had a full refund from Creation on my black card. It is now closed to me.
      I have had no resolution to my missing points Creation have my formal complaint letter now about 10 days ago.
      IHG who I wrote to, don’t want to know they referred me back to Creation.
      I am owed 3 months points. Plus I was a gnats whisker from another free night.
      As Creation have pulled both free and paid card IHG might be finding another partner?

  • Steven Clarke says:

    I’m not disappointed, Creation customer service is the worst I have ever experienced, card is constantly blocked even when paying at an IHG property and constantly having to contact them to amend points. Having had an IHG Barclaycard previously the Creation card is rubbish. Goodbye Creation and good riddance

  • Lady London says:

    For anyone interested in this topic (credit card especially the IHG Rewards credit card (UK version) issued in the UK by Creation, in the Forum part of Headforpoints you will find a further thread called “Creation Bashing”

  • Chris says:

    I had this card for all of two months before I closed it. I tried to make my first purchase, and the card was blocked. I called to get it unblocked, they said they’d done it, but I tried again and they hadn’t. I used a different card for the purchase, and called Creation to get the card unblocked. They said they’d done it. A week later I tried to make a purchase with it and it was blocked. I called again, and they said that they did unblock it, but because I hadn’t made a purchase within 15 minutes of the unblocking they’d blocked it again. Basically, every time I wanted to use my card it was blocked.

    AVOID anything to do with Creation.

  • Jason says:

    I stopped using my IHG Premium card a couple of months ago. Their failure to work with Apple Pay and Android Pay was just proving too inconvenient. None of this surprises me. I will keep the card for now but expect a Creation will be ending it themselves, soon. None of this is particularly surprising.

    I hope the whole points and loyalty business (and, by extension, your business) will bounce back with a vengeance in 2022. Fingers crossed; I get the sense we’re finally in some sort of an end game with this pandemic.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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