Maximise your Avios, air miles and hotel points

Get 50,000 Avios when you join Citigold Wealth Management

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

In December we ran an article on Citibank’s attractive Avios offer for expats in the UK via the Citigold Expat scheme.

Citigold Wealth Management has a similar offer for UK residents, which seems to have survived Avios launching its high profile partnership with Barclays Premier.

As you will see, this is a niche offering and not something that you should rush into.  There is also a cash equivalent which some people may find more attractive.

Citi Avios wealth management

That said, with interest rates at rock bottom, the Avios may offer a good return on your money.

What is the Citigold Avios offer?

The headline offer is 50,000 Avios for opening a wealth management account. 

Full details are on the Citigold Wealth Management website here.  Further details about the Avios offer only appear on the application page here.

How the Citi / Avios partnership works

The current iteration of the offer runs until 31st December 2022, although it has been rolled over for a number of years now.

To qualify, you need to open a Citigold relationship account with new money, ie not money transferred from another Citi account.  You will receive 50,000 Avios for funding the account with £150,000 or equivalents, via Citigold Wealth Management.

In the past there has been a second offer of 100,000 Avios for funding the account with £650,000 or equivalents, via Citigold Private Client. I can no longer find any sign of this offer and it may have been withdrawn.

You need to keep the account at that balance for at least two full calendar months, so if you open an account today it must remain funded at that level until the end of April.

Full terms and conditions can be found here (PDF).

Earn Avios with Citibank wealth management

But note the cash alternative ….

Citi is happy to offer you cash instead of Avios.

You can swap the 50,000 Avios for £500.

There is also an option to take a £500 Harrods gift card, but I am not considering that here.

The cash alternative makes the decision slightly trickier.  Whilst I tend to get well over 1p per Avios (I have historically got around 1.2p and that is based on very conservative valuations for what I would have paid in cash if I hadn’t use Avios) I am less keen, given my high Avios and American Express Membership Rewards balances, to pay 1p for them.

Avios are illiquid.  Avios can be devalued at any point by the Central Bank of IAG.  I am happy to speculatively pick them up for 0.75p but no more.  Of course, if you redeem more carefully than I do then your maths will be different – for example anyone who ONLY redeems Avios with a British Airways American Express 2-4-1 companion voucher will get better value.

Tax is another consideration.  The Avios gift will not attract any tax.  It is less clear if the £500 would be taxable – it depends if it is seen as a ‘rebate’ on investment fees.

I purposely haven’t gone into the full details of the Citi Wealth Management service.  If you are happy to move such sums of money then you will be the sort of person who does their own due diligence.

You can find out more about the Avios / Citi Wealth Management offer here.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (May 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (8)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Boi says:

    Not directly related to this offer but does anyone have a financial/tax advisor they can recommend?

    I am looking for someone who can give multi jurisdiction advice- regarding investments in Ireland, U.K. and Canada.
    Thanks in advance (Ps, chances are I will have gone to bed by the time anyone replies, if I don’t respond immediately).

    • Red Flyer says:

      Jim Bell at Dominion Financial can look after you in all of those countries.

  • Ryan says:

    Looks like this offer is pretty confused. There’s a conflicting condition on the site where you apply – see the 6 month, not 2 month condition:
    Minimum funding of £150,000 for £500 cash apply. Funding balance must be maintained for 6 full calendar months.

  • Colin_Thames says:

    A bit of a niche article Rob? Surely it can’t be that slow a news day, what with a war starting in Europe and BA’s IT meltdown?

    • Rob says:

      There is zero we can add to what the nationals have run on the IT meltdown (if we’d got some insider info we’d have run it) and last time I checked there was no miles and points angle to the Ukraine crisis.

    • CarpalTravel says:

      The exact reason why I regularly visit this site. I don’t come here to lookup the weather forecast…

  • AndyL says:

    The deposit interest rates look somewhat low to me, compared with other investment banks.

    • Rob says:

      They don’t need your cash on deposit. What are they going to do with it? It’s just a pain for them, hence the low rates.

      You only get competitive interest rates from institutions which can’t tap the bond markets easily for deposits, or which don’t have large corporate deposits.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.