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Jumeirah Frankfurt hotel to be reflagged as a JW Marriott

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According to reports in the German media, the Jumeirah Frankfurt hotel is closing on 1st April.

Following a full refurbishment – which is desperately needed looking at recent reviews, although the photo below looks OK – the hotel will become a JW Marriott.

The closure represents a further unravelling of Jumeirah’s long term strategy. Whilst it is, without a shadow of doubt, the strongest hotel group in Dubai – being owned by the Dubai Government helps you get the prime beach locations – it has struggled elsewhere.

Jumeirah Frankfurt to become JW Marriott

It has lost multiple hotels in recent years, in places as varied as Istanbul and the Maldives, although it still has a presence there. Embarassingly, it even lost three hotels in Dubai which were opened in the Al Seef complex, and the flagship Jumeirah Etihad Towers in Abu Dhabi recently switched to Conrad.

Following this loss, the brand’s presence in Europe will be restricted to two London hotels, Mallorca (a great hotel which I reviewed here) and Capri Palace. The new Muscat Bay beach resort in Oman is still due to open in May.

Jumeirah even messed up the Sirius loyalty scheme, now rebranded as Jumeirah One and offering fully revenue-based redemptions.

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Comments (36)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Michael C says:

    So the Madrid Edition pricing itself at the Four Seasons level…both of which are ridiculous compared to other 5* places in Madrid.

    • Rob says:

      Seems so. It does seem rather chunky I have to agree.

      • MisterE says:

        I think the Madrid Edition and Madrid Westin have the same real estate owners. I wonder how the interplay works out?

  • Aston100 says:

    IHG are the Qatar Airways of the hotel world in terms of dishonest promotions and borderline fake sales.

    • Rob says:

      You never booked Qatar’s £800 business class returns to Asia pre-covid then 🙂

  • Matarredondaaa says:

    I think it is wrong to discard face masks flying. I certainly feel less exposed in a situation where all wear.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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