Maximise your Avios, air miles and hotel points

100,000 AMEX POINTS: What is the best use of your huge Business Platinum sign-up bonus?

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American Express is currently running a ‘you will never see better’ bonus of 100,000 Membership Rewards points when you take out American Express Business Platinum and spend £10,000 in three months.

This would convert into 100,000 Avios or lots of other great travel rewards.

If you don’t want a paid card, you can also get an astonishing 50,000 Membership Rewards points with the ‘free for a year’ American Express Business Gold.

Our main article on the Business Platinum 100,000 points and Business Gold 50,000 points offers is here. A more in-depth review of Amex Business Platinum is here and a review of Amex Business Gold is here.

You can apply for Business Platinum here and for Business Gold (free for a year) here.

Today I want to look at a more direct question – how much value can you get for your 100,000 American Express Membership Rewards points sign-up bonus?

100,000 points American Express business platinum

This article is about how to make the best use of your Amex Membership Rewards points.  It does NOT cover every Membership Rewards redemption but it does cover the bulk of the pseudo-cash, cash and travel options. If we haven’t covered an option, you should assume that it offers poor value.

Membership Rewards sensibly chose to discontinue ‘physical’ redemptions in 2019.  You can no longer redeem your points for a toaster.  This is good news because the toaster was, unsurprisingly, poor value for your points.  If you still want a free toaster, redeem your points for an Amazon gift card.

The Amex Membership Rewards website is here if you want to look for yourself at what is available.

How can you earn Membership Rewards points?

This article is based around the current 100,000 points bonus on American Express Business Platinum. However, you can also earn Membership Rewards points from other American Express cards. These include:

  • The Platinum Card (review) – 30,000 points bonus and a host of benefits including airport lounge access for four people, four mid-tier hotel elite statuses, £100 per year of Harvey Nichols credit and more, apply here
What are Membership Rewards points worth?

What are your 100,000 points from American Express Business Platinum worth?

0.75p – 1.5p per point, £750 – £1,500 (my target value)

Airline milesMy last piece on valuing Avios points is here and Amex points transfer into Avios at 1:1.  This is why the sign-up bonuses are so valuable.

It is impossible to tie down a tighter range because of the number of different airline partners and the various ways (upgrade, long-haul, short-haul, economy, premium) you can redeem.  Membership Rewards points convert at 1:1 to Avios, Virgin Atlantic, Emirates, Etihad, Cathay Pacific, Delta, Finnair, Flying Blue, Qantas and SAS. The transfer rate to Singapore Airlines is 3:2.

My personal spreadsheet of the last 8.5 million Avios I have redeemed shows that I got an average value of 1.2p.  This is based on what I would personally have been prepared to pay for the flights I took, however, which may be far different from what you would have been prepared to pay.  My best redemptions far exceeded this.

1p per point, £1,000 (my target value)

Radisson Rewards hotel transfersRadisson Rewards is probably the least understood of the American Express hotel partners, but their points can have real value.

Radisson Rewards in the UK covers Radisson Blu, Radisson RED, Radisson Edwardian, Park Inn and Park Plaza.

We explain our 0.33p valuation of Radisson Rewards points here. The conversion rate is a generous 1 Amex point to 3 Radisson Rewards points.  You need (75,000 / 3) 25,000 Amex points for the most expensive hotels and if you assume a £250 per night cash cost then 1p per point is realistic. 

Radisson points are poorer value at the bottom end, with the cheapest UK Park Inn hotels now requiring 30,000 points, although a room rate of £100 still justifies 1p per Amex point. 

0.8p per point, £800 (guaranteed value)

In early 2021, the supermarket loyalty scheme Nectar become a partner with British Airways Avios points. You can convert 50,000 Avios per month to Nectar, at a rate of 250 : 400.

Because a Nectar point has a fixed value of 0.5p when spent at Sainsbury’s, eBay or Argos, it means that 1 Avios can be turned into 1.6 Nectar points worth 0.8p.

As long as you shop at Sainsbury’s, eBay or Argos, you can get 0.8p per Membership Rewards point, guaranteed.

To do this, you convert your American Express points to Avios and then transfer them to Nectar.

Before I go on ….

You are guaranteed 0.8p per Membership Rewards point if you convert American Express points to Avios to Nectar.

All of the options below earn you less than 0.8p per point. You need to have a good reason to use any of the options below instead of Nectar.

American Express Amex Platinum card best use of sign up bonus

0.75p per point, £750 (my target value)

Marriott Bonvoy hotel transfers.  Amex points convert at 2:3 into the Marriott Bonvoy programme.  It is fairly easy to get 0.5p per Marriott Bonvoy point as I explain here.

0.5p per Marriott Bonvoy point means, at a 2:3 exchange rate from Membership Rewards, you should be getting 0.75p per Membership Rewards point.  You now have a whopping 30 hotel brands to redeem at, including Le Meridien, Sheraton, Westin, W, Marriott, Autograph, Design Hotels, The Luxury Collection, The Ritz Carlton, St Regis etc etc.

I had some exceptionally good returns pre-covid which have got me far more than 0.5p per Bonvoy point.  These include St Regis New York for 60,000 Bonvoy points (40,000 Amex points) when cash rates were $1,100 + tax, and the new The Langley country house hotel for just 35,000 points (23,300 Amex points). At Christmas 2020 I got 1.2p per point in Ras Al Khaimah as I explained here. All of these hotels have gone up in points price since my stays, however.

0.66p per point, £660 (my target value)

Hilton Honors hotel transfers.  Hilton has moved closer to a revenue-based redemption model in recent years, although you can get still outsized value at times.  Over time I have come to believe that 0.33p per point is a fair valuation for a Hilton Honors point.  The conversion rate is 1:2 to Hilton which is how I get to 0.66p per Amex point.  Hilton brands include Conrad, Waldorf Astoria and Hampton.

Club Eurostar points.  I value a Club Eurostar point at 10p, assuming you value a standard class return at £100 and a Standard Premier return at £200.  The 15:1 transfer rate into Club Eurostar means you are getting 0.66p per point.  Club Eurostar offers guaranteed availability – if there is a seat for cash, you can book it for points – which means that you are more likely to be redeeming onto peak trains which are peak priced for cash.

0.5p per point, £500 (guaranteed)

Retailer gift cards – Starbucks, M&S, Harrods etc.

0.5p per point, £500 (guaranteed)

The value of a Nectar point, given that you can redeem Amex points for Nectar points at a 1:1 ratio.  It is stupid to do this, however, given that you get 60% more value by transferring American Express to Avios to Nectar as I explained above.

0.45p per point, £450 (guaranteed)

Linking your Amex account to and paying for your purchases directly with points (more in this article).  This is a slightly silly option, however, as you can also redeem for Amazon gift cards and get 0.5p per point.

0.45p per point, £450 (guaranteed)

Redeeming for American Express statement credit at 0.45p per Membership Rewards point you cash in.


There is real value, potentially over £1,000-worth, in the 100,000 American Express Membership Rewards points you would receive as a sign-up bonus on American Express Business Platinum.

This assumes that you qualify for the bonus and meet the target of spending £10,000 in three months. Remember that you can cancel the card at any point for a pro-rata refund of the annual fee.

You can apply for American Express Business Platinum here.

best travel rewards credit cards

Want to earn more points from credit cards? – July 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (17)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Rob H says:

    I have an Amex Gold Business charge card which I’m planning on cancelling shortly, so I’ve just got the Amex Rewards (free) credit card to keep my Amex rewards alive.

    I also have a personal BAPP card.

    Will I qualify for the Amex Rewards sign up bonus of 5k for £2k? Spend in three months. I’m guessing not and am not too fussed as I just want to keep my Rewards pts.

    • Rob says:

      No, due to BAPP.

    • Jonathan says:

      You could’ve got the Platinum charge card, then got the free MR card (or ARCC as it’s also known), but too late for that idea now…

  • Amandeep says:

    Is there a typo in the article as the last paragraph refers to spending £10,000 in six months?

  • dougzz99 says:

    You may have said but how do you value your Avios in this oft mentioned spreadsheet? Do you deduct taxes/fees from cash price at time of booking and then value Avios, or do you use a nominal cash price you see as typical for the route? Also with all the constant increases in the payable taxes/fees would a more relevant figure be drawn from the last year or two, rather than including data from many years ago? Do you adjust for 241 vouchers in some way, or just (over)value the Avios used based on need much fewer for a couple.

    • dougzz99 says:

      Just seen you say on what you’d have been willing to pay.

      • Rob says:

        Indeed. Importantly, these are prices I HAVE paid in the past, so I’m not fooling myself.

  • Alex says:

    Be interesting to see what you’d actually use it for though – 100K into avios to fly 2 people to USA. Try Qatar first from FRA-DXB or something? How many nights in Maldives at a Hilton or something?

  • jimc says:

    Hi all
    I want to apply for this card, do you know if as an existing amex customer Amex will do a hard search on my credit file? I’m in the process of applying for a mortgage right now so sadly wont risk applying if thats the case. I thought i’d ask because a year or so ago i applied and got accepted for a BA business amex there was no personal credit search done at all.

  • EJ says:

    I’ve just tried to fill in the application form online but it wouldn’t complete as my company is registered in the Isle of Man. Anyone else tried to get a card with an IOM company/business?

  • DS says:

    Does HMRC accept this Amex card for payment of VAT? That’s the only way I think I could spend £10k in three months.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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