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British Airways launches a Luxury Flight Sale – what is worth a look?

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British Airways has launched its latest Luxury Sale.

We will admit that it isn’t the most exciting sale ever. High oil prices have pushed sale fares to some of the highest levels we’ve seen since we started monitoring prices. You should expect to pay more for flights across all airlines this year.

You can see all deals available on the sale section of ba.com here.

You need to book by 28th March.

British Airways sale launched

Business class: British Airways Club World sale deals

As with the Winter Sale, fares are being squeezed by the massive spike in oil prices, so don’t expect to see rock-bottom fares, and certainly not as low as those pre-pandemic.

Crunching the numbers on this sale shows that you will find the better deals on flights to the Middle East and Africa. Here are some of better prices compared to our historic sale data:

  • Boston from £1,499
  • Cape Town from £2,704
  • Dubai from £1,698
  • Islamabad from £1,878
  • Santiago (Chile) from £2,148
  • Singapore from £2,538

Note that travel dates may be very restricted. Want to book Dubai for £1,698? You can only travel between 5th and 28th September. The small print is at the bottom of the sale home page.

How to check pricing

The easiest way to check for the lowest fares on any particular route, or across a series of routes, is via the British Airways Low Fare Finder – click here.

This is one of the most useful pages of the BA website. I find it especially helpful when looking for cheap Club Europe short haul business class deals to top up my tier points.

You can quickly see, for example, that New York and Boston get no cheaper than £1,499. An aggressive (pre-covid) British Airways sale would see those cities at around the £1,200 mark. £2,019 to Miami is hardly a bargain either, but these prices are likely to stay for some time thanks to oil prices.

‘Book with Confidence’ is still running

Remember that, under the British Airways ‘Book With Confidence’ guarantee, you can cancel your flight at any time, for any reason, for a British Airways ‘Future Travel Voucher’

This applies to bookings for travel by 30th September 2022.  The voucher must be used for a flight which is taken by 30th September 2023.

If your flight is cancelled by British Airways for any reason, you will receive a full cash refund.

British Airways Holidays has discounted holidays and city breaks

British Airways Holidays has also got in on the act with a selection of ‘flight and hotel’ and ‘flight and car’ packages.

The key thing to know about British Airways Holidays is that booking a flight and hotel, or flight and car hire, together can offer better value than booking each element separately.

These are the ‘lead in’ deals in the current sale.  There are lots of other options available which you can see if you look here.

Club World (business class) flight and hotel deals

  • New York – four nights at the 4* DoubleTree by Hilton New York Times Square West from £1,599 pp in August 2022
  • Mexico City – five nights at the 4* Hilton Mexico City Reforma from £1,859 pp in August 2022
  • Dubai– seven nights at the 5* Hyatt Regency Dubai from £1,719 in September 2022
  • Toronto – four nights in the 4* Chelsea Hotel Toronto from £1,999 pp from May until July 2022

Booking a British Airways Holidays package gives you additional protection in case there are any issues with your flights or hotel, due to the strong legally-binding ATOL scheme.

British Airways BA A350 inflight

What is the current BA Holidays cancellation policy?

The current BA Holidays cancellation policy for new bookings is:

  • for travel due to be completed by 30th September, you can cancel up to 28 days before departure for a refund in the form of a voucher
  • cancellations within 28 days of departure, or for travel after 30th September, are subject to the standard cancellation policy

You can see details of the revised BA Holidays Covid cancellation policy on its home page here.

The other BA Holidays benefits are still in place

What is great about the BA Holidays sale is that it stacks with various other offers:

Double tier points

If you book a ‘flight and hotel’ or ‘flight and car’ package for at least five nights, and travel by 31st October 2022, you will receive double BA tier points on your flights. Existing bookings count.

You can find out more on the BA Holidays website here.

There are problems with the posting of these bonus tier points and BA Holidays is now saying that you need to wait 60 days. The latest reader feedback is that a new email address – executiveclub@my.ba.com – is apparently your best bet for submitting a retroclaim. However, you shouldn’t let that put you off what is a very generous deal.

With the tier point threshold for British Airways Executive Club Silver status cut to 450 tier points for membership years ending in 2022, you could hit this in just one trip.

A BA Holidays package in Business Class to, say, Athens would earn you 320 tier points with this promotion. You would be just 130 tier points short of Silver.

A Business Class package to, say, New York or Dubai would get you 560 tier points under this offer. This is well over the threshold for Silver and half of the way to Gold, currently 1,125 tier points.

Triple Avios from BA Holidays when you pay with American Express

You will receive triple Avios (3 per £1) when you register and pay with a British Airways American Express card. This includes the Accelerating Business small business card.

You must register for triple Avios which you can do here.

The offer is valid for bookings made by 21st March for travel completed by the end of November.

Other benefits

  • booking a ‘Flight and Hotel’ or ‘Flight and Car’ package can be cheaper than booking a flight on its own, since British Airways will often use BA Holidays as a way of quietly selling seats without cutting its headline flight prices
  • you earn an additional 1 Avios per £1 for every £1 you spend at BA Holidays (this is tripled to 3 Avios per £1 under the current American Express promotion discussed above)
  • if you have the British Airways Premium Plus American Express card, you get double Avios via American Express if you use it to pay for your holiday
  • you only need to pay a deposit now – which can be as low as £60 per person – with the balance not due until seven weeks before departure

You can find out more on the BA Holidays website here.

How to pay for your British Airways sale booking

To maximise your miles when paying, your best bet is the British Airways American Express Premium Plus card which earns double Avios (3 per £1) when you book at ba.com or via BA Holidays

You do not get double Avios if you book with the free British Airways American Express card or the new Barclaycard Avios Mastercard cards (see here and here).

Another option is American Express Preferred Rewards Gold which offers double points – 2 per £1 – when you book directly with an airline.

Conclusion

The British Airways sale home page is here where you can find out more and get your head around what is available. 

Remember that you need to book by midnight on 28th March.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (111)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Stu says:

    The days when the words ‘British Airways’ and ‘luxury’ belonged in the same sentence have surely long since gone?

    • Andrew J says:

      Yes that always makes me laugh – I wouldn’t personally consider Club World/Club Europe as luxury.

  • Maciek says:

    Rob, any news on that Barclaycard offer for applicants turned down because of their launch issues?

    • Amy C says:

      End of month apparently

      • James says:

        We still haven’t received our cards after successfully applying on the launch day. Terrible, terrible service from Barclays – I’m a first time customer.

        • CarpalTravel says:

          +1

        • Spurs drive me mad says:

          Why are you surprised don’t you all remember Barclays slashed peoples credit limit from thousands of pounds to £250 over night no warning. Why would you want to do business with them even a few points wouldn’t endear me back to them.

        • Andrew says:

          Got my card on Monday having applied the day after the (temperamental) launch, so a wait of about a fortnight.

          Given I only received the card on 14 March, it’s a bit galling that the “spend £3k in the first 3 months for 25k Avios” offer expires on 01 June – I’ve lost half a month to hit the spend due to their delays. And can I use online chat with them? Nope, they’re too busy.

    • Rhys says:

      Later this month

      • Stu says:

        Any further for those of us who endured the horrendous process and only get the standard award, I’m sure Rob hinted we may even get some sort of consolation offer?

    • Rob says:

      If you are targetted, you will see it in the Barclaycard app.

  • Budget Airways says:

    Awful values.

    For the BA price to Singapore you could fly to Singapore & Melbourne with Singapore Airlines, with change via their recent sale.

    • Paul says:

      Price up Singapore in F for July and August. It is eye watering and not in a funny way. £21,500 for 2 people to endure the substandard offer on BA. For the same money, and I accept it is the same price, you enjoy SQ on same dates

  • Andrew J says:

    What a shame those cards turned out to be a damp squib. They could have been a really good product.

    • dougzz99 says:

      What’s changed?
      Crap service is the norm from banks these days, so that’s not in any way surprising. Still get Avios, still get the voucher. Mildly frustrating but nothing more.

    • bafan says:

      We’re turning into Americans with all the amateur dramatics about these cards…

      • Doug M says:

        Not at all. Would you consider joining my $10 million class action after I was traumatised by a damaged envelope. Not sure I’ll ever fully recover.

      • Jeff77 says:

        Someone was saying they were depressed about some hotel points devaluation the other day. Depressed!

  • Kevin says:

    Pro tip: NEVER fly Ethiopian Air. We had a return flight (one leg business, one leg economy), and then paid £1500 to upgrade the return leg to business too (3 pax). We couldn’t take the flight, so I issued a refund request on the website. This just said “processing”, and nobody acknowledged it. I followed up with emails, and was told “they’re working on it”. The flight date passed.

    Now when it comes to refund time, I get refunded a total of £400. Even though the cost to just *upgrade* the return leg was £1500.

    Their logic is that they take the price of a one way ticket on that date, and minus that from the total fare. They then refund you the difference. The issue is that I didn’t book a bloody one way ticket, and it was their incompetence that meant I couldn’t move the ticket.

    Is this normal practice? I am fine with refund fees, but to totally change the terms on me seems absolutely devious. If I had just never taken the economy return leg, they wouldn’t have suddenly been able to claw back that inflated one way cost, so how can they legally do that now? I had every intention to take the flight (clearly – I upgraded the leg!) and then got royally screwed.

    NEVER AGAIN.

    • Ben says:

      Same would happen with any airline if you choose to cancel just one sector. BA would do the same…

    • Marcw says:

      Read T&C’s. Good practice

    • Catalan says:

      Was the onboard service good? I’m guessing it must have been as you elected to upgrade three of you for the return

    • John says:

      Don’t buy anything from any business ever in case something goes wrong

    • VerdantBacon says:

      PRO TIP: Read T&Cs

    • Harry T says:

      The issue is that you have a profound sense of entitlement, and neglected to read their terms and conditions before initiating a voluntary cancellation.

      • Kevin says:

        Is the ad hominem really necessary? Where is the entitlement when I couldn’t cancel it online, couldn’t contact them, and wasn’t made aware of restrictions when asked? Also, I was quoted 4 different refund amounts, so turns out, their own staff aren’t aware of the T&C’s either. Clearly you’re the one with an entitlement issue and you can kindly go get bent.

    • TGLoyalty says:

      Why couldn’t you take the flight?

      Insurance?

    • masaccio says:

      @Catalan: our LHR-ADD-JRO flight in Ethiopian business was very nice for the price. LHR-ADD seat was very new (similar to Club Suite), food OK, crew excellent. ADD-JRO was quite an old-fashioned seat but it was short-haul.

  • Jon says:

    If you want horror prices, look in school holidays. Some people have more money than sense to pay north of 5 grand to fly CW

    • John says:

      Some people spend more than the average UK yearly gross salary for 1-2 weeks in the Maldives. So what?

      • masaccio says:

        I’m very happy to spend this sort of money and more on holidays and do, but I’m not giving BA 5k per seat for a terrible product and average service. I’d rather just fly somewhere else and be treated with respect. BA is pretty much for my limited business travel and redemptions now unless I really can’t avoid it.

        I think they’ll pull it back (which is why I bought shares when they tanked at the start of the pandemic) but they have a long way to go.

        • Thywillbedone says:

          Do you really think they’ll pull it back? Say what you want about Walsh and Cruz, but you were never in doubt that they had a vision (like it or lump it) and a plan to execute it. I’ve seen or heard nothing from Doyle yet that suggests he has any definite ideas …perhaps unfair as they have been navigating COVID …we’ll see I guess.

          • masaccio says:

            Well I’ve paid my money and placed my bet! Disney was a much sounder pandemic bet and I did very well there. Still waiting for IAG to lift off their pandemic floor price but I figured 5 years…

      • Steve says:

        John you are so right, currently in the Maldives and still can’t believe I’ve paid nearly what I earn in a year net for one week and that’s after applying a 25% discount.

    • Rob says:

      There are 20,000 people in Britain who earn over £1m via PAYE (you can Google this) and I would guess a similar number via disguised remuneration, eg taking income as capital gain or via dividends. Average fanily size of 3, two long haul trips per year, that’s 240,000 Club World seats you can sell at a high price. Obviously plenty in the sub £1m bracket will happily pay that too.

      • masaccio says:

        My point is not whether spending these amounts on a holiday is credible but rather whether spending it on Club World with BA is a decent choice. CW to MLE February half-term is 9.5k in CW or pretty much half that with Qatar.

        • Harry T says:

          I suspect people pay these high prices with BA because they want there convenience of flying directly, and they also don’t understand how tripe the BA business class product is compared to an alternative that requires a stop.

          • masaccio says:

            Wonder if it’s travel agents? Friends used Kuoni to fly to the Maldives and were flabbergasted we went independently. I saw what the Kuoni reps did locally — stuff like directing people to stuff that was already signposted in English

          • TGLoyalty says:

            I hear they give you a glass of Champers as soon as you sit down …

            A fool and their money are easily parted.

            HNWI via PAYE probably aren’t the fools.

          • masaccio says:

            @TGLoyalty they do indeed. We got a free glass of fizz each, left with “We’ll consider the offer” and went off to book something better and cheaper on hotel.com

        • Rob says:

          Can’t argue with that, admittedly ….

        • Londonsteve says:

          There is a sizeable contingent in the BA J cabin that wouldn’t fly with anyone else and BA knows this. We’ve all seen them – tanned husband and wife duo that have taken early retirement, Barbour, rugby shirt, deck shoes, a leather tote bag from an ‘artisan on the Ponte Vecchio’, Saturday Telegraph rolled up under their arm, Land Rover Velar in Pod Parking for 10 days. For them, the premium cabin in J is part Empire nostalgia, in their head they imagine they’re about to board a Super VC10 to Entebbe, part willy waving amongst their own peer group. The fact that it’s BRITISH airways and not some awful Arabic creation full of tasteless foreign passengers going to arriviste destinations is important. They are the same sort that will only set foot in Waitrose, even though Aldi is equally good for a third of the price. They are loosely aware that many other airlines offer a superior product for the money but for them, in their head it would be a social climb down to fly Qatar. They would also lose the sense of superiority of being the big fish in the small pond and the fawning service they receive from the BA cabin crew who clock the social hierarchy signatures and fawn over them.

          • Doug M says:

            Wow.

          • Rob says:

            Good luck getting fawned over by BA cabin crew. Potentially if you are a TikTok star, given their average age these days.

          • Anna says:

            Lol. We are early retired but that’s about it. More Aldi than Waitrose and aspiring to QR once we don’t have to take the teenager with us!

          • Thywillbedone says:

            You were doing well until you said Aldi was equally as good as Waitrose. Tried their chicken once, rarely has spitting come so easily …

          • Amy C says:

            I absolutely love this ☝️. I’m never one who hyperventilates at a generalisation. They are often spot on,

    • Yorkshire Rich says:

      Some strange pricing going on. I’ve been looking at east coast of U.S and there are business class seats that are cheaper than economy. There’s flights via LHR to man that are 2k cheaper than going direct to LHR.

      I can’t for the life of me work any of it out.

  • Geoff says:

    For: “If your flight is cancelled by British Airways for any reason, you will receive a full cash refund” …. it might be more accurate to say ‘ you would be entitled to a full refund but you would probably need to call for that option’. And you could add ‘… and good luck with that!’

  • Ron says:

    Also worth noting that if you get a voucher you can’t use it to pay for taxes on a redemption.

    Got caught out by this recently when some avaibility opened up on a route I had bought tickets for already.

    I figured cancel the flight get £2000 voucher. Buy reward flight spend £1000 on taxes and have two years to spend the remaining £2000. It was only after cancelling the flight and trying to buy the redemption (and after being on hold for an hour with ba) that I was told the small print says you can’t use the voucher.

    I did a double take, because I had looked at the T&Cs and hadn’t spotted that. Turns out on the voucher T&C page there was a second set of T&Cs in even smaller print that excluded this.

    So I spent £3000, saved no money, and somehow have to figure out how to spend the £2000 voucher on flights only.

    • John says:

      Yes, has been the case for the past 2 years and posted on here and many other blogs and forums every day.

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