Review: Phulay Bay, a Ritz Carlton Reserve resort, Krabi, Thailand

This is our review of the Ritz Carlton Reserve Phulay Bay resort in Krabi.

It is our second hotel review from my recent family trip to Thailand, following a stay at the St Regis Bangkok (which you can read here). Marriott Bonvoy very kindly provided the stay. We paid for all other expenses, including flights

The hotel website is here. Thanks to the hotel for helping to arrange my stay.

What is a Ritz Carlton Reserve?

Before we go on I want to quickly explain what a Ritz Carlton Reserve is, as it’s not a brand you have likely heard of. Ritz Carlton Reserve is a sub brand of The Ritz Carlton with just five properties worldwide, including Phulay Bay.

Historically, Ritz Carlton Reserves were one of two Marriott Brands that did not participate in Marriott Bonvoy. (Before you ask, the other one is BVLGARI Luxury Hotels.)

Since 2022 that is no longer the case, and you can now earn and spend Bonvoy points as well as have your status recognised.

Ritz Carlton Reserves are also part of the Marriott STARS program which lets you net various benefits during your stay if you book via a Virtuoso agent such as our partner Emyr Thomas. You can find out more about the benefits of booking Phulay Bay via Emyr at the end of this article.

Where is Phulay Bay?

Back to Phulay Bay, which is situated on the Andaman Sea in Krabi province in Thailand, around the bay from Phuket.

This part of Thailand’s coast offers easy access to the many stunning islands on the west coast that are sandwiched between Phuket and the mainland, including Koh Yao Yai and Koh Phi Phi. Great beaches, diving and island-hopping abound.

Phulay Bay is just north of Ao Nang, a resort town 20 minutes away, and occupies a chunk of coastline along a stretch dominated by luxury resorts (a Sofitel and Banyan Tree are just round the corner.)

The closest airport is Krabi International in Krabi Town, approximately 45 minutes away by car.

Arriving at Phulay Bay, a Ritz Carlton Reserve

Unlike city hotels, which are constrained by plot size and the the need to build vertically, luxury resorts have a bit more leeway to be creative. And boy did the designers of Phulay Bay make the most of it.

The car port is an open air ‘room’ with four metre high plum walls:

From here you walk up a sequence of shallow steps to a pagoda surrounded by shallow water:

At night, hundreds of candles light up the walls:

In the Pagoda you are greeted by the hotel staff including your personal butler and offered a refreshing cold towel as well as welcome drink and orchid-bracelet:

Your luggage goes straight to the room.

You’re then escorted to a golf buggy that will take you to your room, via a series of spectacular open-air rooms in the entrance complex:

and

Check in is done in your room or villa by your butler and is super quick.

Villas at Phulay Bay

Phulay Bay has a couple of different room and villa categories. You can choose between beach and reserve villas or the pavilions which are more like a conventional hotel suite. Villas come with private pools or jacuzzis.

We were given a Reserve Villa which means you are in the garden part of the resort rather than on the beach front. Here is the entrance:

…. and here it is at night:

Inside you are greeted by double-height ceilings:

The resort had put two king beds together for my mum and me, resulting in the longest bed I have ever slept in. It felt like we were on different planets! They were extremely comfortable.

In the corner, as you can see, is a TV although I doubt it gets used much.

Two large lantern lights straddle the bed, although annoyingly these cannot be individually controlled. You either have all the room lights on or none, although they can be dimmed slightly.

Connectivity is also rubbish – there are no plug sockets either side of the bed, so I had to unplug the alarm clock to charge my phone. Clearly the hotel was designed in the pre-smartphone era although I’m surprised additional sockets haven’t been added:

The beds face out to the balcony, private plunge pool and ocean:

Behind the bed is a large desk:

The doors to the bathroom and shutters either side are custom-painted wood panels. Behind the right hand shutters is the mini bar:

Soft drinks and tea and coffee (Nespresso) are complementary whilst there’s an additional charge for alcohol.

(If you’re wondering what’s behind the shutters on the other side the answer is nothing. They are just there to provide symmetry!)

A gigantic bath tub is centre stage in the bathroom, although it is more ‘rooms’ than ‘room’!

To the right is a dressing room with wardrobes, luggage racks and drawers, plus a beach bag, sun hat and suncream:

To the left is the toilet and shower room, which overlooks the private garden:

The toilet features a bidet. There’s also a dressing table:

Behind the bath, and facing the garden, are two sinks:

There was a distinct lack of towel rails, a pet peeve of mine, which seems common at hotels in Thailand, at least the ones I stayed at.

Amenities include lemongrass toiletries – which were divine – whilst for the bath you had an incense stick, loofah scrubber and bath salts:

Phulay Bay also offers a bubble bath service once during every stay where you can ask your butler to prepare you a bath with orchids and candles. This is what it looks like:

The garden is completely surrounded by tall walls which means it is completely private. It also features an outdoor bath tub:

It’s all very impressive, apart from the lack of towel rails and bedside plug sockets.

Butler service?

Like the St Regis, you get a ‘sort of’ butler service at Phulay Bay, although it’s not quite as expansive. Your butler is your first port of call for any queries you have – you are assigned to one person – and they can arrange virtually anything you want or need, although apparently they won’t press or iron your clothes for you.

Having a single point of contact is a huge benefit and makes arranging things much easier as everything is much more consistent and joined-up.

Pool, spa and beach at Phulay Bay

A big reason to come to a resort rather than a city hotel is to unwind and do very little, which Phulay Bay more than caters for.

Whilst it is located on the coast there is very little beach to speak of, so the hotel offers a complementary morning longtail boat shuttle to Koh Hong, one of the closer islands, where you can enjoy powder white sands. It’s a great option and well worth doing, although you can only spend 2-3 hours on the island.

There’s just one pool in the resort, a large semi-circular infinity pool:

Whilst there’s no kids pool, there is a shallow part underneath the infinity ledge.

A range of loungers and sunbeds are dotted around the pool and the pool staff will keep you topped up with ice water as well as bring you complementary snacks every so often.

The spa is nestled amongst the villas away from the beach and has its own little oasis.

There are gender-separated facilities which include a stunning plunge pool:

…. plus a steam room and sauna as well as indoor relaxation area.

At present, if you book a treatment you have exclusive access to these facilities in the hour prior. I’m not sure if this is a permanent policy or because the occupancy rate is currently low but it’s very luxurious.

Dining at Phulay Bay

There are three main restaurants at Phulay Bay as well as a number of private dining experiences. Jampoon is the western restaurant whilst Sri Trang is the Thai restaurant. Lae Lay, a 22-seat restaurant, specialises in seafood.

Near the pool you’ll also find the pool bar and restaurant as well as a casual lounge by the sunset bar.

We had dinner at Sri Trang, the Thai restaurant, where you can find all the Thai classics as well as local specialities. In Thai tradition, these are served collectively as each plate is ready and you tend to share.

We had Yum Pak Gud (fern salad) which I can HIGHLY recommend, as well as Tom Kati Talay, a coconut soup, and Pak Miang Phad Kai (stir fried spinach), Goong Phad Nham Prik Pao and (I think) Phad Phed Moo:

and

It was very delicious. For dessert, I obviously had to go for the mango sticky rice, which I adore:

Breakfast at Phulay Bay

Breakfast is served at Jampoon, the western restaurant, although you can choose from Asian and Western options. You can choose to sit indoors with air conditioning or outside on the terrace:

The buffet is comprehensive without being completely over the top. All the usual things are available, including pastries and doughnuts.

Fresh fruit, fruit juices and prosecco (Atto Primo Brut):

Raw honey is also available:

As is a selection of yoghurts, salads and cold meats/cheeses and smoked salmon:

Hot items include all the bits you need for a full English, an omelette station, as well as several Asian options including curries, congee and a noodle soup station.

You won’t be going hungry, that’s for sure, especially because you can also order from a small a la carte menu that includes eggs royale and other breakfast classics.

Conclusion

Ritz Carlton Reserve Phulay Bay is an undeniably classy affair and it reminded me of one of my first assignments at Head for Points when I reviewed Four Seasons Langkawi.

Both resorts feature expansive grounds and private villas (although the Four Seasons is slightly more spread out) as well as impeccable service.

Four Seasons Langkawi is still one of my top resorts of all time and I would definitely consider Phulay Bay on par. The privacy, facilities and service are outstanding – at the end of the day, you really do get what you pay for.

PS. A couple of recommendations for Ao Nang:

• If you are interested in diving or completing a PADI course I can highly recommend The Dive Ao Nang. I did my PADI Open Water qualification with them and had a fantastic experience
• Try Thanya’s Kitchen for really good (and cheap), authentic food. Definitely the best place we tried in Ao Nang and we weren’t the only ones to think so.
• The Dragon Crest hike in Khao Ngon Nak national park, which is just 5 minutes up the road from Phulay Bay, is well worth doing and will reward you with spectacular views of the scenery. It’s around 9km round trip, albeit with several hundred metres of elevation gain!

How to book Phulay Bay, a Ritz Carlton Reserve

Ritz Carlton Reserves do not take part in Marriott Bonvoy so there is no option to redeem free nights.

Since 2017 we have partnered with Emyr Thomas who runs Bon Vivant, a London-based luxury travel agent. He works with Ritz Carlton Reserve (amongst other luxury brands) as a Preferred Partner and is able to guarantee a range of additional benefits when you book through him, including:

• Upgrade on arrival, subject to availability
• Breakfast for two guests per bedroom
• $100 equivalent resort credit utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
• Early check-in/late check-out, subject to availability
• Complimentary wi-fi

Emyr can usually match any rate offered via the Ritz Carlton website and get you the above benefits added on. You pay on departure as usual.  You can contact Emyr via our online form here.

Our partnership with Emyr has been going for five years now and you will regularly see readers praising his service in the comments. It is well worth dropping him a note if you have any high-end hotel stays planned.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

---

How to earn Marriott Bonvoy points and status from UK credit cards (April 2025)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

You can also earn Marriott Bonvoy points indirectly:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points.