Goodbye Jurys Inn – entire hotel chain to be rebranded this year

The Jurys Inn hotel brand is to disappear this year, after its Israeli owners decided to rename its 35 hotels.

All of the remaining sites are to be rebranded as Leonardo, which is the biggest hotel brand owned by Fattal Group. Fattal acquired Jurys Inn for £800 million in 2017 and also owns the Leonardo Royal and Nyx brands.

According to an Irish Independent article, the Jurys name dates back over 175 years. William Jury opened a guesthouse in College Green in Dublin in 1839.

Some key Jurys Inn sites had already been rebranded, such as the Hatton Cross site just outside Heathrow Airport. This hotel now trades as a Hilton Garden Inn. The Jurys Inn at Chelsea Creek in West London was rebranded under Hilton’s DoubleTree brand. The Jurys Inn name had seemed to be in decline for many years until 2015, when eight ex-Thistle properties joined its ranks.

The Leonardo brand has grown to 15 UK hotels in recent years, including an ex-Holiday Inn on Bath Road at Heathrow, and the two brands have effectively been operating as one for some time. There are 145 Leonardo hotels globally.

Our last review of the Jurys Rewards loyalty scheme is here. This will presumably now be merged into the Leonardo AdvantageCLUB programme.

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