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Love cookies? Get an exclusive 30,000 points Amex Gold sign-up bonus if you do

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Here’s an interesting one. American Express is offering a targetted bonus of 30,000 Membership Rewards points on the Preferred Rewards Gold credit card.

You will only be in with a chance of seeing this offer if you agree to accept tracking cookies when you visit the American Express website.

There is also a special offer for the Platinum Cashback cards. No other cards are impacted – whilst The Platinum Card and the Marriott Bonvoy American Express are also showing higher bonuses, these deals are open to all.

Amex Gold 30000 points offer

Let me show you what I’m talking about.

Visit the American Express website page for American Express Preferred Rewards Gold (click here) and ensure that you accept cookies when the notice pops up.

Note that the representative APR is 60.1% variable, including the annual fee. The representative APR on purchases, and for your free first year, is 24.7% variable.

This is what you will see:

Amex Gold 30000 points bonus

If you bring up the small print, this is what you see:

“The 30,000 Membership Rewards bonus points will be awarded onto your Account once you have applied and been approved before 6 July 2022 and you have spent and charged £3,000 within the first three months of Cardmembership. Cardmembership begins from Card approval. All introductory offers are subject to change and can be withdrawn at any time. Please note that bonus points will appear in two instalments of 20,000 and 10,000 and can take up to one month to be awarded to your Account.

When you visit our website from any device we collect information about your use of this site, such as information about the device or browser you use to access the site, the way you interact with this site, your general location and your device’s IP address. You may not be able to initiate or complete some activities within our secure online services unless these Cookies and Similar Technologies are present. By collecting this information we have been able to give you a unique offer. This offer is unique to you, and is based on your acceptance of cookies. Therefore, please note that this extra offer is correct at the time of viewing, but may change or become unavailable if you return to this page at a later date or use a different device. Whilst your personalised offer may disappear if you don’t apply now, taking out credit should be considered carefully. Please do not rush your decision.”

For comparison, this is what you see if you DON’T accept cookies:

Amex Gold 20,000 points

What is the point of this?

I have no idea. Amex doesn’t tell you in advance that you will get an improved ‘private offer’ by agreeing to accept cookies so it won’t help their opt-in rates.

What is interesting about the American Express website is that the ‘Accept’ and ‘Decline’ buttons for cookies are the same size and in the same colour. I would expect that more people than average do click ‘Decline’ because they make it easy to do so.

If you compare this to the Barclaycard website, your options are ‘Accept’ (in a stand-out font) and ‘Preferences’ (in a lighter font). There is no ‘Decline’ option and you need to have a lot of time on your hands to understand how the ‘Preferences’ sub-menu works. I would expect the ‘Accept’ rate to be exceptionally high for Barclaycard.

Whatever the reason, some people, perhaps everyone, can get a higher 30,000 Membership Rewards points bonus on American Express Preferred Rewards Gold by using this link and accepting cookies.

(The bonus is, of course, still subject to the standard Amex Gold rules – you must have gone 24 months without holding a personal American Express card and you need to spend £3,000 within your first three months.)


Want to earn more points from credit cards? – May 2022 update

If you are looking to apply for a new credit or charge card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios or other airline miles, if you apply by 1st June 2022.

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

30,000 points bonus (SPECIAL OFFER) and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback (3% on business travel for four months) and no annual fee Read our full review

Comments (26)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Olivia says:

    Just another example of how data is now the most valuable commodity to a business. Working in advertising, the ability to track and target audiences based on 1st and 3rd party data is only going to grow, and it’s a personal preference on how comfortable you are with that. The more data a company like Amex has on you, the more valuable Amex becomes as not only a bank, but an constant stream of data which can be used by brands to target.. maximising profits along the way. Google are planning on removing cookies from their browsers due to privacy concerns, with Apple pretty much following suit, so it makes sense why Amex is doing all it can now before the door shuts. Personally I’d probably just accept cookies anyway in the knowledge we all walk around with a GPS anyway, the bonus makes it even more tasty……… pardon the pun

    • Rob says:

      Amex sees your purchase history and can access your credit report which shows them most of your other financial data …. not sure that knowing you occasionally visit The Economist website is going to make a dent in that ….

      • Olivia says:

        Amex accessing your credit report via Amex blending its 1st party data with (probably) Experian. Some companies find the 1st party data more valuable to them, others 3rd work better.

        Occasionally visiting The Economist could be useful for some brands you just never know… I worked with 3rd party which let advertisers know which audiences were looking at mortgage rates and potentially moving home.. we had the likes of DFS wanting to directly target these people!

  • Cornell says:

    I’m sure this has been asked a million times before but I just want to double check. If I have a Corporate Amex via my job, will I still qualify for the Personal Amex gold card bonus?

  • Roger says:

    GDPR legislation is very clear that companies aren’t allowed to offer a different service based on the acceptance of cookies i.e. this breaks the law.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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