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Here’s an interesting one. American Express is offering a targetted bonus of 30,000 Membership Rewards points on the Preferred Rewards Gold credit card.
You will only be in with a chance of seeing this offer if you agree to accept tracking cookies when you visit the American Express website.
There is also a special offer for the Platinum Cashback cards. No other cards are impacted – whilst The Platinum Card and the Marriott Bonvoy American Express are also showing higher bonuses, these deals are open to all.
You can learn more about the benefits of the American Express Preferred Rewards credit card in this article.
Let me show you what I’m talking about.
Visit the American Express website page for American Express Preferred Rewards Gold (click here) and ensure that you accept cookies when the notice pops up.
Note that the representative APR is 60.1% variable, including the annual fee. The representative APR on purchases, and for your free first year, is 24.7% variable.
This is what you will see:
If you bring up the small print, this is what you see:
“The 30,000 Membership Rewards bonus points will be awarded onto your Account once you have applied and been approved before 6 July 2022 and you have spent and charged £3,000 within the first three months of Cardmembership. Cardmembership begins from Card approval. All introductory offers are subject to change and can be withdrawn at any time. Please note that bonus points will appear in two instalments of 20,000 and 10,000 and can take up to one month to be awarded to your Account.
When you visit our website from any device we collect information about your use of this site, such as information about the device or browser you use to access the site, the way you interact with this site, your general location and your device’s IP address. You may not be able to initiate or complete some activities within our secure online services unless these Cookies and Similar Technologies are present. By collecting this information we have been able to give you a unique offer. This offer is unique to you, and is based on your acceptance of cookies. Therefore, please note that this extra offer is correct at the time of viewing, but may change or become unavailable if you return to this page at a later date or use a different device. Whilst your personalised offer may disappear if you don’t apply now, taking out credit should be considered carefully. Please do not rush your decision.”
For comparison, this is what you see if you DON’T accept cookies:
What is the point of this?
I have no idea. Amex doesn’t tell you in advance that you will get an improved ‘private offer’ by agreeing to accept cookies so it won’t help their opt-in rates.
What is interesting about the American Express website is that the ‘Accept’ and ‘Decline’ buttons for cookies are the same size and in the same colour. I would expect that more people than average do click ‘Decline’ because they make it easy to do so.
If you compare this to the Barclaycard website, your options are ‘Accept’ (in a stand-out font) and ‘Preferences’ (in a lighter font). There is no ‘Decline’ option and you need to have a lot of time on your hands to understand how the ‘Preferences’ sub-menu works. I would expect the ‘Accept’ rate to be exceptionally high for Barclaycard.
Whatever the reason, some people, perhaps everyone, can get a higher 30,000 Membership Rewards points bonus on American Express Preferred Rewards Gold by using this link and accepting cookies.
(The bonus is, of course, still subject to the standard Amex Gold rules – you must have gone 24 months without holding a personal American Express card and you need to spend £3,000 within your first three months.)
Want to earn more points from credit cards? – April 2023 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review
Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and unbeatable travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
American Express Business Platinum
40,000 points bonus and a £200 Amex Travel credit every year Read our full review
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.