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Get 100 Avios via your BA Amex when you try BA’s ‘Speedbird Cafe’ or pre-order duty free

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In early 2021, British Airways made the unexpected announcement that it would be improving the food and drink in Euro Traveller (short haul economy).

This involved the re-introduction of free water and a small snack for all passengers. Alongside this would be a brand new pre-order menu for heartier items and drinks called ‘Speedbird Cafe’, with selected items curated by chef Tom Kerridge.

If you’ve never given this a go, a modest bribe of 100 Avios for a £10 spend is currently available on many (all?) British Airways American Express cards. You need to opt-in via the ‘Offers’ tab in the Amex app or website.

British Airways Eurotraveller Tom Kerridge steak and ale pie

Travelling long haul?

‘Speedbird Cafe’ is only available for short haul economy flights.

However, the Amex offer is also valid for pre-orders of duty free items on long haul flights via This includes fragrances, tobacco and alcohol.

How does ‘Speedbird Cafe’ work?

Due to the legacy IT systems used by BA, adding ancillary products such as meal pre-orders during a flight booking is quite difficult.

You can pre-order your meal on the High Life Shop website here after you have booked your flights. You must pre-order at least 24 hours prior to departure.

The ordering process itself is fairly simple. You add in your flight number and personal details and British Airways will automatically match your order up to your booking. You don’t need to know your booking reference.

You add items to your bag and check out, just as with any other online order.

The service is only available to passenger travelling in short-haul economy.

Rhys tried out ‘Speedbird Cafe’ last Spring and you can read his review of the process here. Whilst his Tom Kerridge steak and ale pie looked a bit different from the PR image above:

Speedbird Cafe Tom Kerridge British Airways steak ale pie

…. he was genuinely happy with it.

My own attempt to try it out in February came to grief. My pie had barely been cooked and was cold inside. With no spare pies loaded, the crew gave me a Club Europe meal tray instead. The refund I was promised never arrived.

How does the American Express offer work?

This is the offer you are looking for on the Amex website:

American Express High Life shop offer

The only bits of small print to note are:

  • the offer is not cumulative – you need to spend over £10 in one transaction
  • you can earn the bonus multiple times until 6th June

‘Speedbird Cafe’ is not bargain priced, so spending £10 will be easier than you think.

If you are travelling long-haul, spending £10 on pre-ordered duty free fragrance, alcohol or tobacco is not a problem. If you are buying multiple items, it may be worth placing separate orders to trigger multiple bonuses.


How to earn Avios from UK credit cards (June 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points – and you get £200 to spend at Amex Travel too! Apply here.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (57)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Oh! Matron! says:

    No offence, Rhys, but that pie looks grim. Worse than a pukka pie (itself a low bar).

    I’m sure a deal with Pieminister or Higgidy would have had better results than some shoddy product with someone’s fancy name slapped on it.

    As a northerner, this would have been sent back. And words said. 🙂

    • Oh! Matron! says:

      Kerridge. If you’re reading, this is how you make a pie:

    • Chrisasaurus says:

      Stock image looks nice though.

      Rhys’s looks undercooked and so evidently was Ron’s. Nice idea poorly executed?

      • Mike says:

        Is “ Nice idea poorly executed” replacing “ To Fly. To Serve” – not as catchy but more accurate

  • Andrew J says:

    It’s almost a laughably small amount of Avios.

    • Richie says:

      I did laugh.

      • Andrew J says:

        And a sad reflection of the times that 100 Avios on a £10 spend on a pie gets a full article.

        • Rob says:

          We haven’t covered Speedbird Cafe for ages, that’s why we did it. That’s why the duty free element only gets two lines.

  • NigelthePensioner says:

    Are we saying that cabin crew are now not even capable of heating a pie up in a microwave?? Is this the new low skill set of the new, new Mixed Fleet?
    Another facility that seems to be missing from BA CW now is the ability to choose one’s main course up to 24 hours prior to departure. Surely this can only help Do & Co get the balance of choices correct?!! It should be encouraged and advertised by email to passengers in advance.
    I don’t like the one tray one visit CW meal service; get more Cabin Crew and train them to the Heritage standards. How? Pay them a decent salary and give them “family friendly” work schedules – oh, now you’ve gone full circle and back to how BA was!!! Sacking your workforce doesn’t look such a bright idea now does it?
    Serve decent wines, decent meals and put smiles back on the faces of Cabin Crew. Why is it so so difficult for successive BA CEO’s to perform to a very basic level of competence?

    • Andrew J says:

      Agreed. Unfortunately BA is no longer a premium airline – CW is now a sort of LCC version of a long-haul business class product.

      • qrfan says:

        I would agree, but an old BA 777 flying dormitory seat is considerably worse than the new long haul business class options from jet blue, so I think ba is now objectively below LCC business class standards?

    • Andrew. says:

      Generally the galleys have convection fan ovens rather than microwaves.

      A pie cooked for 20 minutes from chilled at 180C should look better than the one pictured. It looks like it was forgotten about.

  • PeterK says:

    I tried to book food items on a LHR-Menorca flight last summer. The flight didn’t exist in the highlife portal. I brought this to the attention of BA who merely responded ‘we do make it clear that the service is only available on specific flights’. I asked why, given the food is loaded on a round trip basis from London, the Menorca flights were excluded but the service was available to Mallorca and Ibiza they had no explanation.

    When we got on the flights no food was available to buy. I was told I should have pre-ordered some! I then got some excuse that it was because it was a flight previously planned to operate from LGW, not so as it was a LHR rather than LGW flight number!

    Let’s see if it will be available this summer ex LGW on our flight operated by IB express?

  • Jubin Mama says:

    The offer doesn’t show as available for the Amex Preferred Rewards Gold card.

    But it’s available for the BA Premium Plus Amex card.

  • Mikeact says:

    Tom Kerridge has given his seal of approval for that pie ?

    • Nick G says:

      Don’t forget Jamie Oliver has ‘food’ at shell service stations so go figure….

    • Nick says:

      He hasn’t just approved, his direct team has made it. The branded items aren’t contracted out, they’re made by Kerridge’s staff in his Marlow facility.

      • chrism20 says:

        And the same pie coming from the Marlow shop are actually good so I’d say its BAs prep and serving of the product that’s letting it down in this case

  • SH says:

    The distribution of the complimentary snack in ET is undoubtedly the worst part of any BA short-haul flight for me. The BA snack roulette wheel turns and eight times out of ten lands on the packet of Tyrrells crisps regardless of time of day. Two minutes later, after their foil bags have been hurled from the trolley, you are treated to the sound of a hundred or more people simultaneously opening and crunching their crisps, as well as the smell of frying oil escaping the bags and filling the air.

    I know this sounds a bit ‘disgruntled in Tunbridge Wells’, but honestly crisps are the worst snack you could pick for the situation. There is a reason they aren’t routinely offered at cinemas…

    I am not sure if the salty crisps are designed to increase passengers’ purchase of drinks. If so, the complimentary water counteracts this a bit. Passengers chug the water all at the same time, leading to a queue down the back once the liquid works its way through.

    Think BA could do with rethinking the Tyrrells and adding a bit more variety to the selection.

    • ChrisC says:

      Packet of crisps is bigger than a packet of pretzels so people think they are getting more value.

    • Andrew J says:

      I quite like the crisps. And on flights where masks are still required, you can eat them slowly to avoid needing to wear a mask for the majority of the flight.

  • Nick G says:

    I’ve booked CE to Istanbul in august for our family holiday to turkey. Is it just me these days but I expect a hybrid Y/CE experience when booking CE?

    I only booked it because Turkish had crazy high prices and we want the convenience of flying direct. I have expectations of a place to get a small amount of food and drink before we board (lounge), then some more ‘food’ after we take off, and a drink not much else. Sad my expectations are so low these days in a business class product, but sadly if I get all the above I’ll actually think it was a decent flight.

    • Richie says:

      I did CE IST-LHR recently and it was a decent flight.

      • lumma says:

        I flew club to Seville a couple of weeks back and thought the service was fantastic, cabin crew introduce himself to me and address me by my name, constantly offered top ups.

        Shame about the rubbish seats.

        • lumma says:

          Although flying to Istanbul I’d try to get on their Turkish Airlines 777 in economy rather than paying for club.

          Free food and drinks (nice Turkish inspired stuff too) and full IFE. Obviously need to have the flight times for the widebody being suitable for your plans however.

          • Richie says:

            I miss BA’s short haul B767s 2-2-2 in CE.

          • yorkieflyer says:

            Did TK business back from IST just pre pandemic and it was just like the good old days of long haul biz service wise

        • Tracey says:

          I flew to Seville last weekend, booked as a BA holiday, they put us on Vueling flights!

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