American Express Preferred Rewards Gold announces big changes – here is what to expect
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American Express Preferred Rewards Gold (or Amex Gold, as we call it, to save our typing fingers from strain) is arguably the most mainstream Amex product in the UK. It’s the one that gets the ‘mainstream media’ TV and poster commercials, and is seen as an entry point into the Amex world.
Amex has, however, never quite settled on a benefits package that works. It is incredibly easy to sell Amex Gold to new customers – the card is free for the first year and you get a huge sign-up bonus of 20,000 American Express Membership Rewards points, worth 20,000 Avios, plus two airport lounge passes and £120 of Deliveroo credit.
(Apply here by 19th July and the sign up bonus is increased to a huge 30,000 points, worth 30,000 Avios or lots of other travel rewards stuff!)
After that, however, an annual fee kicks in and customers start to look for the long term value. I would love to know what percentage of cardholders pay for Year 2 and Year 3.
I should remind you before we go on that the representative APR is 61%, based on an annual fee of £140 and a notional £1,200 credit limit. The respresentative APR on purchases in 25.3%.
Amex Gold is changing from 12th October
American Express has just announced a card refresh from 12th October.
The net result is hugely positive for those in their first free year. It is positive for most people who pay the fee for Year 2 onwards too, although it depends on what you spend and how you use the benefits.
Let’s look at what is changing.
The annual fee from Year 2 goes up from £140 to £160
I wanted to mention this first so you can judge the other changes in context.
You will receive FOUR free airport lounge visits per year, up from two
All Amex Gold customers currently receive two free visits per year to any airport lounge in the Priority Pass network.
This will increase to four from 12th October. Existing cardholders who have already used their two existing passes for their current year will receive another two.
This covers 1,300 lounges globally, including the Club Aspire lounge in Heathrow Terminal 5. Most UK airports which have a lounge will have at least one which is in Priority Pass.
The problem, of course, is access. Getting access to Priority Pass lounges was tricky before covid and – with many lounges closing for good during the pandemic – it has got worse since. If you are travelling at a peak time your chance of getting into a Priority Pass lounge at a major UK airport is low.
(No1 Lounges gets around this problem by letting you pay £6 to guarantee a slot in advance via this page of their website. This only helps if you are travelling from Gatwick, Heathrow Terminal 3 or Birmingham.)
If you can use the passes, and it is usually far easier to get into lounges outside the UK, then the extra two passes easily justify the £20 increase in annual fee.
The annual bonus is changing
At present, you receive a bonus of 10,000 Membership Rewards points – worth 10,000 Avios for example – when you spend £15,000 in your card year.
Irrespective of how quickly you spend £15,000, you don’t receive the 10,000 bonus points until 30 days after your renewal date.
This is changing from 12th October. Instead of a flat bonus, it will be tiered:
- 2,500 points when you hit £5,000 of annual spend
- 2,500 points when you hit £10,000 of annual spend (5,000 points cumulative)
- 2,500 points when you hit £15,000 of annual spend (7,500 points cumulative)
- 2,500 points when you hit £20,000 of annual spend (10,000 points cumulative)
- 2,500 points when you hit £25,000 of annual spend (12,500 points cumulative)
Importantly, the bonus will be paid as soon as you hit each tier threshold. You do not have to wait until the end of your card year.
What happens during this transitional year?
On or around 12th October, all existing Amex Gold cardmembers will receive a bonus based on their spend to date in their current membership year.
It is important to note that, for a transition year, no-one will be worse off. Amex has committed that anyone who spends £15,000 in their current membership year will be guaranteed 10,000 bonus points, with an additional 2,500 if they hit £25,000 of spend.
Who wins and who loses here?
Do you spend under £15,000 per year on your Amex Gold? You’re a winner, because you previously received no annual bonus. You will now receive something, as long as you spend at least £5,000.
Do you spend exactly £15,000 per year on your Amex Gold at present, and then swap to other cards once you’ve guaranteed your 10,000 points? You will be worse off, because £15,000 of spend will now only get you 7,500 points.
Do you spend £25,000 or more per year on your Amex Gold? You’re a winner, because your annual bonus will now be 12,500 points instead of the current 10,000 points.
The only people who are worse off are those who currently spend between £15,001 and £19,999 per year. Your annual bonus drops from 10,000 points to 7,500 points, although once you hit £20,000 you are back up at 10,000 points.
You will receive Avis Preferred Plus status
I don’t put much value on car rental status, if only because it is offered via many different routes and few people rent enough to find it worthwhile.
Avis Preferred Plus offers a complimentary upgrade when available, as well as a dedicated phone number for reservations and customer support.
All other Amex Gold benefits remain
Nothing is being taken away from the Gold package. Your £120 of Deliveroo credit and hotel benefits via The Hotel Collection will continue. I’ve updated our article on key American Express Gold credit card benefits here.
Everyone wins from this new Amex Gold benefits package, I think.
- New cardholders win – they get four airport lounge passes during their free first year and will hit annual spend bonuses more quickly
- Existing cardholders who use the lounge passes will win – they get two more passes for an extra £20 fee
- Existing cardholders who spend under £15,000 or over £20,000 win – they will get a higher annual bonus than they do now
Virtually no-one loses out, except those who spend between £15,001 and £19,999 and who don’t use the lounge passes. Those people can adapt, however, by either pushing more spend onto Amex Gold or moving some away.
Remember that these changes kick in from 12th October so there is nothing to do yet.
You can apply for American Express Preferred Rewards Gold here. Remember that, at present, the sign-up bonus is increased to 30,000 points – worth 30,000 Avios – and the card is free for the first year.
Want to earn more points from credit cards? – March 2023 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
SPECIAL OFFER: Successfully apply for either of the Barclaycard Avios credit cards by 2nd April 2023 and you will be entered into a free draw to win ONE MILLION AVIOS! Full details are on the application forms here (free) and here (paid). This competition is exclusive to Head for Points readers. T&C apply.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review
Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and unbeatable travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
Until 30th March 2023, the sign up bonus on American Express Business Platinum is increased to 120,000 Membership Rewards points – click here. The bonus on American Express Business Gold is increased to 60,000 Membership Rewards points – click here. T&C apply, see the application forms for details.
American Express Business Platinum
Crazy 120,000 points bonus (to 30th March) and a £200 Amex Travel credit every year Read our full review
American Express Business Gold
60,000 points sign-up bonus (to 30th March) and free for a year Read our full review
British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.
Barclaycard Select Cashback credit card
1% cashback (3% for 3 months if you apply by 31st March) and no annual fee Read our full review