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Review: One Hundred Shoreditch hotel, London

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This is our review of the One Hundred Shoreditch hotel in London.

Working for Head for Points has many perks but one of the best is getting to stay in and review some fantastic hotels. However, when asked to review One Hundred Shoreditch, located a 30 minute tube ride from my house, on a hot Friday night and with a toddler in tow, I was perhaps a little jaded about the prospect. But as it turned out, One Hundred Shoreditch is the sort of hotel that can turn round even a grumpy old Londoner like myself.

The hotel offered us a free room for a review to promote their current American Express cashback offer. If your account is targetted, you will get £60 back if you spend £300 at One Hundred Shoreditch by 30th September.

Review: One Hundred Shoreditch hotel, London

For clarity, the hotel is not part of any chain or major loyalty programme.

Location and arrivals

One Hundred Shoreditch occupies the building that housed the Ace Hotel, which shut during the pandemic. The hotel has been fully refurbished although the Lore Group, who now own and operate the hotel, did retain some elements of the Ace

The Lore Group also owns Sea Containers House in London, Riggs Washington DC, Lyle Washington DC and Pulitzer Amsterdam.

Located a five minute walk from Shoreditch High Street station, the hotel is very much in the heart of Shoreditch. It’s also just a 13 minute walk from Liverpool Street station (I timed it!) and is therefore also a decent option if you have meetings in The City.

It’s difficult to miss One Hundred Shoreditch as you walk up Shoreditch High Street. The modern, black façade, with angular protruding windows, is eye-catching even amongst the many funky store fronts and bars that line the road. The entrance is set back into the hotel up a few steps (there is also an accessible mini lift) so whilst it’s easy to find, it feels discreet and understated.

The hotel’s overall aesthetic is very contemporary and this is clear from the moment you enter the hotel. Large wooden sculptures sits either side of the entrance and the reception area is shrouded from the street with soft white drapes.

Review: One Hundred Shoreditch hotel, London
One Hundred Shoreditch reception

There were a few people checking in, but I was immediately greeted and assisted by a friendly receptionist. Check-in was very quick and efficient – I was handed an iPad to complete some outstanding information, given a set of keycards and an explanation of how they worked, and was ready to go.

Review: One Hundred Shoreditch hotel, London
A corner of the lobby

The reception area is just part of the multifunctional hotel lobby. There’s a long slim table apparently reclaimed from the Ace that operates as a workspace (the Ace chain is well known for encouraging hot desking, even by non guests) and dotted throughout were well designed seating areas and nooks, each styled slightly differently.

Review: One Hundred Shoreditch hotel, London

Whilst the design aesthetic is clearly fundamental to the hotel, it didn’t seem to compromise on comfort or practicalities. Armchairs were comfortable and situated next to coffee tables at exactly the right height and clever lighting meant it was cosy after dark, but you could still see your drink.

Review: One Hundred Shoreditch hotel, London
Coffee Shop

There’s a lobby bar with further seating, plus a coffee shop serving pastries and snacks alongside good coffee.

Bedrooms at One Hundred Shoreditch

All rooms are called studios – the smallest room is simply called a studio, and the largest are studio suites. I was given a studio loft room.

Review: One Hundred Shoreditch hotel, London

These are bigger than the entry-level studio at 248sq ft (vs 205 sq ft) and feature either an oriel window or Juliette balcony.

Review: One Hundred Shoreditch hotel, London

The oriel window studios have bay windows that jut out over the street making up the angular hotel frontage, not dissimilar to the frontage of The Standard in Kings Cross. These bays are a good spot to sit and watch the action unfolding on the high street below, and are set up with a comfortable (and of course, ultra-stylish) armchair, coffee table and reading lamp.

Review: One Hundred Shoreditch hotel, London

The bed was huge and very comfortable, with a soft mattress and puffy duvet and pillows. Whilst there wasn’t a desk (good job Rob didn’t take this review …..) there was a good sized round table and two chairs to use, lit by a low-hanging pendant light.

Turning into Rhys for a second, I’m happy to let you know that were plenty of sockets available around the room and one beside each side of the bed. They were tucked away, almost behind the headboard, which meant they weren’t immediately obvious.

Review: One Hundred Shoreditch hotel, London

Some lovely glasswear is provided for use – sleek wine glasses, tumblers and a lovely carafe that you are encouraged to fill using the filtered water taps (sparkling and still) located outside by the lifts.

I really liked the industrial-style unit that housed the teas, coffees and snacks. It felt very efficient, with a slide out drawer and chic rattan compartments.

Review: One Hundred Shoreditch hotel, London

Instead of the standard Nespresso machine, One Hundred Shoreditch provides a cafetiere and ground coffee. It felt both a little bit retro and a little bit chic.

My one constructive point for the room is that there wasn’t a clear place to plug in and use the kettle. The lead was rather short and it meant we had to use it on the ground which is not ideal with a toddler and her clumsy dad wandering about.

Review: One Hundred Shoreditch hotel, London

The mini-fridge was surprisingly located away from the rest of the food and drink, in the wardrobe, but was very well stocked. The minibar very much reflected the achingly hip hotel ethos. Forget mini bottles of Smirnoff and Gordons gin, One Hundred Shoreditch offers Patrón tequila, canned cocktails by Whitebox, gluten-free beer by London brewery Two Tribes, and a sparkling CBD drink brand called Little Rick.

The overall room design was attractive, white and bright, with a tapestry wall hanging, cool art and a beautiful vase of eucalyptus. It did make me chuckle though to see the room’s styling slightly marred by my requested travel cot:

Review: One Hundred Shoreditch hotel, London

Whilst it was immaculately clean and my daughter was very comfortable, it seems that even the most stylish of hotels can’t improve the aesthetics of the universally ugly travel cot.


The bathroom was functional and attractive and included a decent sized bath.

Review: One Hundred Shoreditch hotel, London

Again, I liked the use of rattan baskets to store clean towels and amenities and I appreciated the size of sink to surface space ratio. My pet hate in hotel bathrooms is when there’s an impressive-looking giant sink but nowhere to put your toiletry bag.

Review: One Hundred Shoreditch hotel, London

The sink unit was an unusual black matt unit, which was quirky but rather cool.

Review: One Hundred Shoreditch hotel, London

Toiletries were provided by D.S. & Durga, a brand I hadn’t heard of before but are seemingly a Brooklyn based perfumer whose candles retail for $65, so suitably high-end. Everything smelt great and I thought the refillable glass bottles ticked both the sustainability and attractiveness boxes.

Dining at One Hundred Shoreditch

One Hundred Shoreditch invited me to sample dinner at their Tom Moore- helmed restaurant, Goddard & Gibbs.

Review: One Hundred Shoreditch hotel, London

Billed as ‘an all-day restaurant and wine bar specialising in British seafood with a focus on ethical sourcing and local suppliers’, Goddard & Gibbs exudes a ‘70s elegance. The restaurant has terrazzo marble tables, funky little table lights and leather banquettes. Cocktails are unusual; I was tempted by a butter and sage gimlet but the maître d’ encouraged me to sample a tequila-based ‘Smoked Paloma’ instead.

There’s a raw bar offering mussels, prawn cocktail and ceviche, along with a full, seafood-heavy menu. My husband and I loved the prawn cocktail (I’m so glad this once unfashionable dish is back again) and the tempura vegetables were lightly battered with a lovely miso dressing.

Review: One Hundred Shoreditch hotel, London
Prawn cocktail

I went for a spelt risotto which was unusual and tasty, but my husband’s choice of roasted skate wing with XO dressing (at the recommendation of the excellent maître d) was the real winner, and something that isn’t commonly seen on menus.

Review: One Hundred Shoreditch hotel, London
Spelt risotto with sides

The service in the restaurant was outstanding. We were there early (classic toddler parents) so the restaurant was quiet, but the balance was found between being helpful and not too smothering. Everyone was helpful and friendly and unfailingly kind to my little girl.

Review: One Hundred Shoreditch hotel, London

Breakfast at the hotel was buffet style, laid out in the wine bar section of Goddard & Gibbs. The usual hot options of scrambled eggs, bacon and sausages were well cooked according to my meat-eating husband.

Review: One Hundred Shoreditch hotel, London

I enjoyed the fresh berries and bircher muesli and was tempted by a huge blueberry muffin.

Review: One Hundred Shoreditch hotel, London

I also had a freshly-made spinach, apple and many-other-ingredients green smoothie which was delicious and made me feel I was counterbalancing said muffin. My daughter ate her body weight in blueberries, so everyone was happy.

Drinking and social spaces

When I first spoke to our contact at One Hundred Shoreditch about this review, she was very keen for me to experience the social spaces at the hotel, telling me that these set the hotel apart.

I have heard statements like this before and been underwhelmed so I politely nodded along. However, she was absolutely right. If you are planning a night out in Shoreditch, I can recommend the One Hundred Shoreditch rooftop.

Of course, it helped that I visited as the sun set over the City on an August evening but, even closed to the elements, the rooftop would be a beautiful spot for a drink.

Review: One Hundred Shoreditch hotel, London

A narrow balcony covered in plants and palms stretches along the main bar, meaning tables feel private and secluded from the other drinkers. A DJ booth is set up and judging by the clientele it’s attracting the glamourous East End crowd. Sadly I am now a paid up member of the ‘South London buggy pushing’ crowd.

Review: One Hundred Shoreditch hotel, London

The lobby has its own bar too, serving drinks and pizza from under an eye-catching art installation.  

On a late night or a cold winter evening however, I would be tempted to head to the Seed Library in the basement of the hotel:

Review: One Hundred Shoreditch hotel, London

Created by high profile bartender ‘Mr Lyan’ (or Ryan Chetiyawardana to his Mum), Seed Library is the polar opposite to the rooftop. Snug and rather sexy, it offers a 60s vibe with lots of warm orange colours and dim lighting.


The gym was filled with brand new equipment including Peloton bikes, a treadmill and free weights. I would like to have seen a few lighter free weights for those of us without guns of steel, but other than that, it looked like it would do the job.

Review: One Hundred Shoreditch hotel, London


I was impressed by One Hundred Shoreditch. The design of the hotel is contemporary without compromising on comfort and I found every aspect of the hotel considered and chic.

One thing I found consistent was service that was 5* efficient but very warm and human. The maître d couldn’t do enough for us, but also chatted about where he thinks the best tomatoes can be bought in London, a waiter served us beautifully but also told us stories about babysitting his niece, the doorman cracked jokes with my husband as he showed us around. For a modern hotel, I feel it’s a very modern type of service that is hard to get right, but One Hundred Shoreditch hit the mark.

Obviously I was there as the guest of the hotel, so the service I experienced was always going to be influenced by this. However, I was watching the staff’s interaction with other guests and the times when they would have no idea that I was reviewing the hotel (the doorman being a good example of this).

Studio rooms start at £262 per night, the Studio lofts are available from £347, and the American Express ‘£60 back on £300 spend’ offer runs to 30th September.

You can visit the One Hundred Shoreditch website here. If you need to earn a reward on your stay, book via this page of here and pick up Rewards credit – if you pay at check-out you will also trigger the Amex cashback.

Hotel offers update – September 2023:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points?

  • World of Hyatt is offering a 25% discount, equivalent to a 33% bonus, when you buy points by 10th October. Click here.

Comments (54)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • barnaby100 says:

    Thank-you for the review. I enjoyed it and it made me consider dropping into the hotel for a drink or to dine. The bedroom seems to have a charity shop vibe about it- eclectic mix of stuff and a bit cluttered?

    I am interested in the comment about ‘freebies’ and have in the past commented on the subject. Back in the old days I followed a blogger who had the same status as me in most airline/hotel programmes and we went to a lot of the same hotels and had similar experiences. Suddenly he was getting upgrades on arrival/paid promotions to the presidential suite and his reviews become meaningless as that was no longer an experience I would share.

    HfP has never gone down that route. The room/hotel in this review is one that many readers can experience. I don’t mind sponsored reviews, they are rare and always transparent. Rob had been posting on the luxury travel/hotels section of Flytertalk far pre-dating HFP and I used to find his comments on there helpful as well.

  • BuildBackBetter says:

    I don’t agree that a ‘freebie’ review is inherently biased, but the review does seem very light on ‘constructive points’.

  • Richie says:

    Rhys reviewed the Hyatt Place London City East, which is worth considering if you don’t fancy this hotel.

    • BSI1978 says:

      Very different hotels, and I’d argue location despite the relative proximity.

      Given the amenities, and more pertinently price point, I’d argue the Andaz is a better comparison.

      Although that written, the London City Hyatt does have the odd night if punchy pricing, particularly Weds evenings!

      • BSI1978 says:

        …& to further weaken my own comment, the Andaz doesn’t have any outside space, whilst the rooftop bar at London City East is top notch, albeit service needs improvement

        • Richie says:

          I like a top notch rooftop bar. Hart Shoreditch Curio looks interesting. I like a lobby cocktail at the Hoxton on a Friday evening.

    • BuildBackBetter says:

      Not the same location, but I’d like to see a review of The Gantry.

    • Rob says:

      Rhys has also just been to the new Hyatt in Stratford (Westfield), review to follow.

  • BSI1978 says:

    Have to be honest here, even as someone who has, in the distant past left air con on whilst out, their turning it off if room vacant is no bad thing in this climate (pun possibly intended).

    Doesn’t take long to kick in.

  • Chas says:

    I don’t get the negative comments and criticism of the fact that this is a paid review. Rob has a business to run and regular content to generate. Sounds like a sensible approach for this type of review to be written at any time of the year, but especially during the quiet summer season, and with it coinciding with the Amex offer. These paid for reviews don’t inundate the site, and they are clearly marked as such, so crack on with that approach.

    I also suspect that after the criticism of the highly aspirational room that Sinead was comped at The Athenee in Bangkok last month, that the room she reviewed this time was purposely chosen to be more in line with the target audience (not to mention the threshold spend for the Amex offer), and I like that any learnings (such as they are) have been taken on board. I also loved Sinead’s humorous digs at both Rob’s and Rhys’s review styles…. Thanks for the review Sinead – I hope you haven’t taken any of the other commenters criticism to heart.

    • Rob says:

      Whoa … for total clarity, this is NOT a paid review. We don’t get a penny from it. We don’t even get any commission on bookings.

      We never, ever, take money to do hotel reviews.

      The hotel offered it and Sinead thought it might be fun. I would have happily let it go if no-one wanted to do it.

      • Chas says:

        Sorry Rob, completely lazy language on my part, and you’re right to jump straight on it. I know you don’t do paid reviews – what I meant was “paid for” reviews (where the room is comped). And even then my language might not be completely clear (a few beers in the sun 🙄). Hopefully you and the readers of these comments know what I mean. Sorry for upsetting the apple cart…..

  • Jody Tranter says:

    Sheesh, seems like people are hot and bothered #getsomethingrealtogripeabout

  • Save East Coast Rewards says:

    I enjoyed this review, I still think of this place as the Crowne Plaza Shoreditch as I never stayed during the Ace years but in these pictures the only thing that looks familiar to the Crowne Plaza was the space for the gym (although the equipment has been updated). The rooftop bar area has definitely been improved since those days.

  • Lady London says:

    No kettle? Coat hsnger type?
    Agree about the crib.

    Rooms look like they would date easily.
    Hopefully they will make their money in the public areas with trade not staying at the hotel.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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