Ex-Hilton Sa Torre Mallorca available for World of Hyatt redemptions from next month
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Hyatt made a huge acquisition in August 2021, paying $2.7 billion for Apple Leisure Group.
This was a big player in the 4-star ‘tour operator’ market, running over 100 fairly smart all-inclusive hotels which are almost exclusively sold via package holiday groups.
One upside for HfP readers in the UK is that a decent proportion of the Apple Leisure Group portfolio is in Spain and Greece, mainly branded Alua. The rest is in Mexico, the Caribbean and Central America.
Ex-Hilton Sa Torre is back for redemption from next month
In 2018, Hilton Sa Torre in Mallorca – almost certainly the only Hilton in the world in a 14th century building with its own windmill – left the chain.
This was a shame as it was a surprisingly upmarket hotel which I reviewed here.
With a terrible sense of timing, the hotel signed a franchise deal with Thomas Cook to join the ‘adults only’ Casa Cook brand. Thomas Cook promptly went bust and Sa Torre ended up as part of the Zoetry chain, which is the most luxurious of the Apple Leisure Group brands.
One change from the Hilton days is that the resort is now adults only. [EDIT: Or perhaps not – the comments suggest that the hotel home page is badly worded!]
Sa Torre’s new website is here. As it says:
Zoetry Mallorca offers a step back in time to the grandeur and heritage of the 14th century Spanish countryside. Built within the historic estate of Sa Torre and complete with its own neo-gothic church and windmill, this luxury, boutique property has been artfully restored as a traditional Mallorcan-style manor house with all the modern amenities of an international hotel.
Hyatt has now announced that Zoetry Mallorca, as it is now known, will be available for World of Hyatt redemptions from 7th November. You will also be able to earn points from that date. A lot of other, less upmarket, Mediterranean all-inclusive resorts will also be joining. We’ll update you on reward pricing when it is available.
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