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Ex-Hilton Sa Torre Mallorca available for World of Hyatt redemptions from next month

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Hyatt made a huge acquisition in August 2021, paying $2.7 billion for Apple Leisure Group. This was a big player in the 4-star ‘tour operator’ market, running over 100 fairly smart all-inclusive hotels which are almost exclusively sold via package holiday groups.

One upside for HfP readers in the UK is that a decent proportion of the Apple Leisure Group portfolio is in Spain and Greece, mainly branded Alua. The rest is in Mexico, the Caribbean and Central America.

Hilton Sa Torre Mallorca

Ex-Hilton Sa Torre is back for redemption from next month

In 2018, Hilton Sa Torre in Mallorca – almost certainly the only Hilton in the world in a 14th century building with its own windmill – left the chain.

This was a shame as it was a surprisingly upmarket hotel which I reviewed here.

With a terrible sense of timing, the hotel signed a franchise deal with Thomas Cook to join the ‘adults only’ Casa Cook brand. Thomas Cook promptly went bust and Sa Torre ended up as part of the Zoetry chain, which is the most luxurious of the Apple Leisure Group brands.

One change from the Hilton days is that the resort is now adults only. [EDIT: Or perhaps not – the comments suggest that the hotel home page is badly worded!]

Sa Torre’s new website is here. As it says:

Zoetry Mallorca offers a step back in time to the grandeur and heritage of the 14th century Spanish countryside. Built within the historic estate of Sa Torre and complete with its own neo-gothic church and windmill, this luxury, boutique property has been artfully restored as a traditional Mallorcan-style manor house with all the modern amenities of an international hotel.

Hyatt has now announced that Zoetry Mallorca, as it is now known, will be available for World of Hyatt redemptions from 7th November. You will also be able to earn points from that date. A lot of other, less upmarket, Mediterranean all-inclusive resorts will also be joining. We’ll update you on reward pricing when it is available.

World of Hyatt update – May 2024:

Get bonus points: World of Hyatt is not currently running a global promotion

New to World of Hyatt?  Read our overview of World of Hyatt here and our article on points expiry rules here. Our article on what we think World of Hyatt points are worth is here.

Buy points: If you need additional World of Hyatt points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Hyatt and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (10)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • vol says:

    Morning – for those of us without status with Virgin, is £0.94 per point any good or worth bothering with?

    Also just wondering if Virgin does status matching from other airlines. TIA

    • Rob says:

      There was a BA match last year. They will match anyone, anytime if you book a cash premium or Upper ticket – they have just matched me. It doesn’t activate until the day you fly though.

  • Andrew J says:

    Worth remembering that Virgin charge a £15 service fee per transaction to buy points which makes smaller purchases less attractive.

  • Will says:

    Had a very enjoyable stay as Sa Torre a number of years ago. Made a nice change from beach resorts in majorca and breakfast in the courtyard area was a lovely experience.

  • tony says:

    “One change from the Hilton days is that the resort is now adults only.”

    I don’t believe this is the case. Whilst it was the intention to do that with Casa Cook, the Zoetry website is quite happy to quote a price for 2 adults & 2 young kids (i.e. 4 & 6).

    The website also says “Two outdoor pools, one of them adults only.” which always was the case when it was a Hilton. There’s no reference to the kids club but that was a very small affair when we used it many years back.

    • Rob says:

      The website says “Surrounded by beautiful gardens, olive trees and mountain vistas, Zoëtry Mallorca is idyllic for adults seeking a relaxing holiday, romantic wedding, or exclusive corporate event.”

      It’s a remarkable marketing screw-up if their home page implies it is adults only but it isn’t …

      • tony says:

        I don’t think that is intended to imply it’s adults only. It’s not an exclusive list of the only things you can do there, more just giving you some ideas and doing it in a way that paints a picture of class and elegance (again maybe misplaced, given some of the weddings and corporate events i’ve been to).

        If i’m not mistaken, the mountain vistas are amusingly non existent there, too – unlike so much of the island!

      • Ryan gill says:

        Just because something is stated as great for a couple, doesn’t preclude the possibility that children may also be allowed to stay.

  • JohnTh says:

    Any news of a bonus on Points Booster, hopefully in next 5 months!? Currently 1p per point.

  • Rob H not Rob says:

    +1 for the Virgin Points booster question. Worked out at 0.77p in the past.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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