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Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

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Last week, I headed down to Lisbon for a behind-the-scenes tour of the TAP Portugal aircraft hangars and maintenance facilities. I will cover this in a separate article, but today I want to focus on the group interview we had with TAP’s CEO, Christine Ourmières-Widener.

(If the name rings a bell, Christine was CEO of Flybe when it was a quoted company. She left when it was acquired by the Virgin Atlantic-led consortium, before it went into administration.)

The Portuguese flag carrier has managed to weather the pandemic, albeit not necessarily in flying colours. Like many other airlines, it didn’t exactly cover itself in glory when it came to issuing refunds during covid.

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

Things are now looking up. Christine said that the airline is now growing again. It posted its highest-ever third quarter revenues with a profit of €111 million between July and September.

By the sounds of it, TAP is performing better than forecast earlier this year. Securing regular, long term profits will be key to the airline’s survival, as it is currently heavily indebted.

The good news is that the outlook is strong, despite inflationary and cost-of-living headwinds. Like other airlines, Christine says demand is still high for the remainder of 2022, a trend that appears to be continuing into next year. “So far, the forward bookings have been very strong.”

To make the most of it, TAP will “move to 100% capacity compared to pre-pandemic next year.”. Whilst the Winter Season is always quieter, “in particular the summer of 2023 will be identical to the summer 2019.” This puts it ahead of the larger European airlines including British Airways, Lufthansa, Iberia and KLM who are unlikely to return to 100% of 2019 capacity for another few years yet.

TAP will do so with a smaller fleet, which has been capped at 99 aircraft until the airline reaches the end of its European Commission-approved restructuring plan. “We have six aircraft left less than in 2019 …. but we will fly the same capacity,” she says.

The secret has been to increase the size of the aircraft it has left by replacing smaller ATR aircraft with larger Embraer Jets, increasing the cabin size by approximately 30 seats.

These aircraft allow TAP to feed its long haul network, which Christine calls “the engine of profitability”. Portugal is a tiny country with a population the size of London, so it is much more reliant on its convenient geographic placement as a European gateway to South America and West Africa.

TAP Portugal flight route map

Fewer than 30% of passengers on TAP originate in Lisbon or Portugal. The vast majority are connecting onwards, often either to or from the Americas which form the backbone for TAP’s route network.

That also means it is particularly dependent on external economies such as the United States and Brazil. Fortunately, things are looking stable. American visitors continue to flood into Europe thanks to a favourable exchange rate and massive pent up demand. “It still seems that US citizens are really dying to go to Europe.”

Brazil is similar. As TAP’s most significant market outside of Portugal, Christine sees the recent election results in a positive light for TAP: “Economists are saying that the election is good thing for Brazil’s economy.” Assuming they are correct, TAP will continue to ferry affluent Brazilians to and from Europe and make a profit on it.

As to whether TAP would consider launching more flights from Porto?

“It’s difficult to have two hubs because even bigger countries than Portugal have tried try it and never succeeded. Our priority is to make this hub work. If it’s working and we need to grow we will see, but for the time being we have to focus on what our core business is before thinking about anything else.”

Plans have also been on the table to create a newer, better Lisbon Airport. The city has grown around the airport, which is now surrounded by residential neighbourhoods on all sides. Plans for a new Lisbon Airport have been fielded many times. For now, however, “we don’t know when and where the next airport will be.”

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

For now, however, Christine is focussed on turning TAP around and getting it through a difficult period of restructuring, one of the conditions imposed by the European Commission as part of the Portuguese Government’s pandemic bailout.

Whilst that continues, the Portuguese Government has once again signalled its intent to sell its stake in TAP.

There are rumours of further consolidation in the European market. A decade ago, a flurry of activity created three major airline groups: IAG (British Airways and Iberia), Lufthansa Group (Lufthansa, SWISS, Austrian etc) and Air France-KLM. Little has changed since then.

To compete on a global scale, the remaining European legacy airlines are likely to continue to merge into one of these three groupings as long as the domestic political will is there. As a current Star Alliance member Lufthansa looks the most obvious route for TAP but obviously IAG (owner of Iberia as well as British Airways) and Air France-KLM would take an interest. EU rules ban any company from outside the block from holding a stake above 49.9%.

Christine isn’t getting distracted, though:

“Whatever is happening, I have to deliver my restructuring plan. And the reason [why is that] whoever could be interested in buying TAP would be even more interested in a company that is better organised and showing positive results. So the plan until 2025 is to show progressively sustainable profits….So there is no change really.”

Later in the week I will show you what goes on at TAP’s maintenance base in Lisbon.

Comments (137)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SammyJ says:

    Another TAP disaster, but this one had the added excitement of having been made through Travel-Up. I won’t bore out all the details but suffice to say I don’t think it’s remotely possible to devise a worse travel booking combination.

    • Phillip says:

      TAP and Air Canada topped my airline black list during Covid, and Travel Up was at the top of my agency black list! The latter would refuse to issue refunds or make changes despite airlines repeatedly confirming both were possible. Customer service non-existent and weeks without responses, yet the moment I charged back on Amex, customer service was available to express their disappointment!

  • meta says:

    Great result, but I wouldn’t celebrate just yet. They have six years to ask for the money back, though given their complete incompetence I don’t think they’ll realise till then.

  • LittleNick says:

    Just for what it’s worth, I flew TAP to Lisbon back in October for a weekend break and can only say I was fairly impressed with the onboard service. It does seem the Customer service leaves a lot to be desired if something goes wrong, which is a shame as it lets down the rest of the experience. I managed to get a very cheap upgrade price for the return journey to come back in Executive as they call it, and whilst small I thought the business lounge was pretty good in the food and drink selection but was crowded however. Just thought I’d leave a somewhat more positive comment to contrast with the nightmares others seem to have.

  • Stevek1 says:

    Think your route map is pretty out of date ….. Dublin and Tel Aviv are both served.

  • 1ATL says:

    But on the bright side Rhys got a day out to look around the TAP hangers…

    This article pretty much sums up why I choose not to bother checking in on HfP as much these days (fortnightly if that compared to daily). All they’ll do is defend the ‘journalism’ which amounts here no nothing more than a work jolly by saying something patronising like it was the most read article of the quarter.

    It’s a massive middle finger to those readers who’ve suffered as a result of TAP’s unwillingness to uphold any form of service and compensation obligation. I sincerely hope it was worth it.

    • John says:

      I mainly come for the comments (and the forum)

    • Rob says:

      We average 100 emails per day from people who have issues with BA or Virgin, all of which we deal with – at the cost of considerable staff time, for no money. Don’t lecture us, unless you want to come and sit – unpaid – in our office for a week and deal with all this, as Rhys and I do. It is literally the only reason we need three people on the staff, given we’re only doing 3 articles per day.

      Cut out helping readers and responding to forum and site comments and I could run editorial by myself before lunch and take afternoons off too.

      Sorting our refunds from foreign airlines? I think not.

      • 1ATL says:

        Then stop making work for yourselves by publishing articles that create such a massive negative reaction. If this wasn’t intentional than at best it’s insensitive and shows a massive lack of foresight for choosing to publish it.

        Look at it this way…. lots of your readership who in turn create you user analytics that in turn you use to gain advertising sponsorship and jollys out for “journalistic” purposes have been negatively affected by TAP’s inferior customer service and shady business practices surrounding refunds and irrops. Why give their CEO a platform to spew their PR spiel about profits product and the future? It’s not even as if they’re a major influence in the UK travel industry.

        • John T says:

          You have your finger on the pulse of what your readers care about, so why publish something like this you know will anger people?

          TAP didn’t pay for the content and it seems to be doing more harm than good. If you are invited to something like this why not respond with “no thanks, our readers are still waiting for their covid refunds from you – would you like to talk about that?”

          It’s like those Qatar-sponsored articles offering “20% off” sales but the reality is there is no discount. You would know in advance these do more harm than good, so why do you publish them?

          Maybe don’t bother publishing the glowing TAP hangar and maintenance article?

          • Yorkieflyer says:

            It does seem to me that such an uncritical article which frankly resembles a press release will do more harm than good in reducing readership of HFP and hence impacting site revenue

          • Lady London says:

            In fairness, I have noticed that since QR sales stopped being sales at all, Rob has hardly covered them.

        • Andrew says:

          @1ATP robust points well made 👍🏻

        • Rand says:

          +1 ATL

      • Peter says:

        “Don’t lecture us, unless you want to come and sit – unpaid – in our office for a week and deal with all this, as Rhys and I do.”

        So you are saying you are unpaid? I think not. You are paid in one way or another.

        I don’t mind these articles, but you do suffer with a strange view on the industry.
        I think it would have been fair to give TAP an opportunity to reply to a question about refunds or lack of.

        • Mikeact says:

          This article has really stirred up a hornets nest…it seems like many journalists were invited, so I guess that there must be other published articles somewhere….throughout Europe ?

      • BA Flyer IHG Stayer says:

        No one forces you to answer any of those emails!

        No one is saying you should be dealing with these issues individually but since TAP have been raised by readers many times previously then asking her what she’s going to do to improve customer service and comply with legal obligations is a legitimate question.

        • John T says:

          Isn’t the point of the H4P forum so the community can answer these questions rather than doing it yourself?

          How is it a good business model to be spending at least half your day answering emails and reader comments? You don’t make any money from that.

          If you’re spending that much time on activities that don’t make money, then… stop?

      • JDB says:

        I can’t believe that you are so kind as to deal with people’s BA/Virgin issues; not sure why people are unable to sort these issues for themselves. Sounds like Jacob Rees-Mogg needing his nanny. As for the abusive and rude comments about the article, it’s a shame some people seem to have lost basic courtesy.

  • AJA says:

    When you get a flight that works TAP is OK but for years TAP has, for good reason, been an acronym for Take Another Plane.

    Their business class seat on the A321 that flies transatlantic is ok, similar to Aer Lingus, they use it on flights from Lisbon to Belem in Brazil but I would be very wary of doing connecting flights, as @Cat has experienced, the chances of getting your luggage to arrive with you is very low indeed. The trick is to have a 1 or 2 night break in Lisbon.

    As for the article I didn’t learn very much about what the CEO is doing to improve the airline but it looks like she is there on a temporary basis to oversee the sale of the airline so it will all be superficial. Let’s hope the article on the hangers is a bit more insightful.

  • Pablo says:

    A couple of months ago I was very close to booking a £250 eco fare with TAP to cancun. After reading these comments I’m glad I didn’t. *sigh of relief*

  • John T says:

    As others have said, a pretty cheap and nasty airline.

    Saying they need to improve Lisbon Airport but there are no plans to do so isn’t going to provoke a flood of new bookings.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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