Stuffed #1: How British Airways sharply devalued Avios for members outside the UK and US

We’ve now had a bit of time to digest the changes to long haul Avios pricing on Wednesday.

As more examples come to light, it is clear that this is a major devaluation.

It has been disguised by giving a (roughly) 15% discount to UK members who use an Amex 2-4-1 voucher and who can afford to use the maximum number of Avios. Strip these people out and there are some serious underlying issues.

I will run through them over the next few days. The biggest problem is that anyone not based in the US and UK has seen an increase of up to 92%, more usually 45% to 60%, for long haul redemptions.

HfP is, of course, a UK site with an 80% UK readership. This 80% figure holds across all platforms – the site, our email list and social media. Another 10% is from the US.

What wasn’t clear to us on Wednesday is what has happened to people based outside the UK and US. Long haul Reward Flight Saver is not available outside these countries.

The ‘top’ RFS price is the new Avios ‘base’ price

There is one thing you need to know which wasn’t obvious when the changes were announced. The ‘headline’ RFS price is now the BASE Avios redemption price.

Let me explain what I mean.

On Tuesday, the base price for Club World to New York, for an off peak return, was 100,000 Avios + £850.

On Wednesday, the base price for Club World to New York, an off peak return, changed to 160,000 Avios + £850. There was a whopping 60% increase in the number of Avios needed.

However, if you live in the UK or US and qualify for Reward Flight Saver, you will pay a reduced rate of 160,000 Avios + £350. You can choose other combinations, including the old price of 100,000 Avios + £850, if you wish, so you don’t need to be worse off.

What happens if you don’t live in the UK or US?

Let me show you. Here is the New York booking I discussed above, booked via an account which doesn’t qualify for long haul Reward Flight Saver:

How does 160,000 Avios + £850 for a return off-peak Club World flight to New York sound?

If you live in France, Germany, Dubai, Singapore, Spain, whatever …. you’re in big trouble. British Airways has hung you out to dry. There is no way for you to qualify for long haul Reward Flight Saver because it is only available to people who live in the UK or US.

(Well, you could change the address on your BA account. This would block you from holding any local BA financial products, however, and you can’t swap your address back for six months.)

Some examples from Germany

If you can read German, or are happy to use Google Translate, German site meilenoptimieren.com gives other examples.

For example, priced using a German BAEC account:

• Economy one-way from London to New York on Tuesday: 13,000 Avios + €318
• Economy one-way from London to New York on Wednesday: 25,000 Avios + €318

• Business one-way from London to Dubai on Tuesday: 60,000 Avios + €540
• Business one-way from London to Dubai on Wednesday: 90,000 Avios + €540

• Business return from London to Miami on Tuesday: 137,500 Avios + €985
• Business return from London to Miami on Wednesday: 200,000 Avios + €985

These three examples represent an increase of 92%, 50% and 45% respectively.

UK and US residents can also lose Reward Flight Saver pricing

Even if you do live in the UK or US, you can still come a cropper.

I admit that it is unlikely for HfP readers, but any Executive Club member who fails to earn an Avios in a 12 month period loses the right to Reward Flight Saver. There are plenty of UK and US members who are also now facing a 45%-60% rise in long haul premium cabin redemption pricing.

There are other articles to come next week which will look at how BA has stuffed people with ‘old style’ 2-4-1 Amex vouchers and how it has increased fees or – where blocked by law – the Avios required from low tax departure points.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

There is also a British Airways American Express card for small businesses:

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.