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The Avios / Hackett partnership has ended

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With no fanfare, the Avios-earning partnership with menswear retailer Hackett has ended. This partnership replaced an earlier one with Charles Tyrwhitt.

The Hackett offering was a decent one but seemed to suffer from under-promotion. It would have been very easy to run Avios member events at larger Hackett stores, for example, but it never happened.

Earning Avios was a bit of a faff. You needed to be a member of the free Hackett 65B club and then add your British Airways Executive Club or Iberia Plus number to your profile.

Avios Hackett partnership ends

The idea was that you would give your 65B membership number in the shop with each purchase and the Avios would be automatically deposited into your account.

If there was a snag here, it was that you were effectively selling to established Hackett customers – people who were already 65B members – and the lure of Avios didn’t change their behaviour at the margin.

It will be interesting to see if Avios tries again with another menswear retailer or decides that Avios and clothing simply don’t mix.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (29)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • KP says:

    I booked Seoul for £1450 on Finnair for mid-Nov

  • Richmod_Surrey says:

    ITA expired my miles last year, when I couldn’t do anything with them, so Accor transfer is way too late for me.

    • Save East Coast Rewards says:

      My points are still there and I’ve only flown them once and that was a few days after they started so if anyone’s points should have expired it would be mine or do you not have status? Perhaps status stops expiry

  • Matthias says:

    Tallinn only earns you 200 points return not 240 because Finnair doesn’t operate a Business Class on the HEL-TLL 20 minute hop. Which is a shame as I was keen on Tallinn but need the full 240.

    However, I am likely to book a LHR-HEL-ARN return which does give you the full 240 points for £573, and you can do it as a day return if you want, leaving 0730 and returning 2040 with 3 hours in Stockholm, which should be just enough for a stroll around the city.

    That rotation is A321 unfortunately, but there is one A350 per day on the LHR-HEL leg if you have the time to stay overnight.

    • Sean says:

      From the summer timetable there are two daily widebody flights on LHR-HEL (not always A350 but usually).

    • Nobby says:

      Anyone fondly remember the £232 return fare from LHR to Tallinn via HEL…?
      I did 8 trips over the course of a year, using both Finnair’s A350 and BA and not only got my gold status but also fell in love with Tallinn old town during the process.
      Ah, the good old days…

      • Stu_N says:

        Yep! We went twice for the TPs (starting in Edinburgh it was 280TPs for about £350). Then back again because we loved it so much even when it got more sensible costs.

        Best one was a summer trip we got the ferry from Tallinn to Helsinki instead of flying, spent most of the crossing on the deck in the sun drinking Pohaja brewery beers. Happy days indeed!

    • Alex Sm says:

      What is the benefit of Bronze for which you need to pay £573????

      • Rob says:

        Free seat selection within 7 days of departure, saving you almost £500 for a family of 4 on a long-haul.

        • Alex Sm says:

          So, you would pay 800 to save 500… hmmm
          For something you can get for free or easily live without. Your kids may thank you actually for sitting separately for a few hours 😉

  • BusinessOnly says:

    I don’t think the LHR-HEL-TLL route would get as many tier points as you show? HEL-TLL does not offer business class offering therefore no chance of 40 tier points on that route?

    • Rob says:

      Hmmm. Finnair gave us that price for a J trip!

      • dougzz99 says:

        Unless things have changed the HEL-TLL is operated by Nordic on a small turbo-prop single class and earns 20TP. As @Nobby says these LHR-TLL runs were all the rage when you got an A350 on the LHR-HEL and 200TP for £232.

        • Matthias says:

          It might be a “J fare” but it books into “Business I” on LHR-HEL but “Economy B” on HEL-TLL as the Nordic ATR72 is one class.

          Really I *should* get the 80+40 as I’m paying a Business class fare (it’s basically the same price as LHR-HEL-ARN which does have Business HEL-ARN) but given the classes booked into, I’m pretty sure it will be 80+20.

          Rob is it worth checking with them, or does anyone have recent experience?

          • Save East Coast Rewards says:

            It’s definitely 200TP return as if there’s no business class cabin you don’t get business class tier points. Same if you book an F fare but not all legs have F you get booked into the highest available class.

            I’ve flown this route many times (although not as many as back in the days it was cheap) – last year I had flown this route from Bologna and it was 40 TP BLQ-HEL and 20 TP HEL-TLL

  • Andrew. says:

    The Hackett (which always makes me giggle as someone who has worked with weegies) deal was just too faffy.

    Surely an In-Store card offer would have been easier to manage?

  • Matthew says:

    It’s a shame the prices that Finnair advertises are for their light business class with no lounge, luggage, etc. add another few hundred for real business class.

    • ChrisWalk83 says:

      True but I have spoken to FinnAir and they allow lounge access and extra luggage based on oneworld status from BA silver/ gold.

    • Jess says:

      I used the lounges and all the other benefits as I have Gold status. This was with a business light fare.

      • CoolGiraffe says:

        Thanks, this answered a question for me. Planning a Business Light first trip to Mumbai with my Gold Card.

  • Andy says:

    What does constitute a bargain flying in 23′

    We’ve just booked Heathrow Thesssaloniki Greece on a 2-4-1for May this year. Purely out of interest I did a dummy booking to see the cash price. This far out and with an almost empty cabin it was £1960 rtn for 2. Are BA mental? What will it be when there are only a few seats left.

    • PIL says:

      What days did you use? You should see the prices in July August

    • Thywillbedone says:

      Yeah, looking at Dubrovnik for late May and prices are ridiculous. Double what I would call reasonable. But I rarely book in January as prices typically climb to take advantage of people desperate to lock in their holiday plans early in the year …

      • kevinchoi says:

        I’ve booked Dubrovnik for late May as well – there was quite a bit of Avios availability when I booked in both ET and CE, maybe check that? Definitely getting more than the 1p per Avios rate for this trip

  • Chas says:

    It was answered in the comments to an article yesterday (or maybe the day before?), when Rob said that you’d need a gross spend of £600: this would reduce with the credit to £400, which then trips the £100 credit, for a net spend of £300.

    • BLT says:

      I am not sure that is correct. The £200 is a credit so in theory £400 would be billed on to your Amex which should trigger the £100 credit and the £200 credit. However, this would need to be tested!

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