Maximise your Avios, air miles and hotel points

Get a 50% bonus when you use Amex Membership Rewards to pay Aldi, M&S and Asda

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If you have an American Express card which earns Membership Rewards points, you can get a 50% bonus when you redeem your Membership Rewards points to cover shopping at selected supermarkets.

The offer runs to 4th May. It IS targetted but the majority of people appear to have it.

This is not a great deal, but there are limited scenarios to think about it.

50% bonus Membership Rewards Asda M&S Aldi

The standard redemption value when you redeem Membership Rewards points for statement credit is 0.45p per point.  This is rubbish, when you assume that you can get 1 airline mile per point instead.

If you were not emailed because you have turned off marketing communications from Amex, you can – once you have a qualifying charge – check on the ‘cover it with points’ website page if you are targetted and offered the enhanced rate.

How does a 50% bonus change things?

With a 50% bonus, you will receive 0.68p per point when you redeem your Membership Rewards points against purchases from:

  • Aldi (in-store only)
  • Asda, Asda petrol stations,
  • Marks & Spencer stores, m&

0.68p per point is marginally better than turning your Amex points into Avios and then into Nectar points, which gets you 0.67p to spend in Sainsbury’s, Argos or at

You can beat this 0.68p per point redemption rate ….

Here is our list of the most valuable Membership Rewards redemptions based on our proprietary numbers.

The Amex Membership Rewards website is here if you want to look for yourself at what is available.

The following redemptions beat the 0.68p per point you would get using them at Amex Travel, if you trust our valuations:

  • Avios or frequent flyer miles (0.8p to 1.5p each on a conservative basis based on 1:1)
  • Club Eurostar points (0.8p each based on 15:1)
  • Marriott Bonvoy points (0.75p each based on 2:3)

How does ‘cover it with points’ work?

You may never have used ‘cover it with points’, so I should explain how it works.

You make your purchase – in this case, a qualifying Aldi, Asda or M&S transaction – using your Membership Rewards-enrolled American Express card.

Once the charge has appeared online, go to your American Express account and select ‘Use points for purchases’ on your card home page:

American Express points for purchases

You will see a list of recent transactions and, next to them, the number of points you need to redeem to wipe out the charge:

Amex Pay purchases with points

As you can see, I am offered the standard rate of 0.45p per point for all of the charges above.

In theory, if I had any Aldi, Asda or M&S charges, I would be offered the 50% bonus and receive 0.68p per point.


It is never a bad thing when a partner improves the value you can get by redeeming your points.

In this case, however, the offer of 0.68p per Membership Rewards point doesn’t move the needle for me. That said, if you’re still redeeming Membership Rewards points for Nectar credit at 0.67p per point, you will be no worse off by doing this.

Remember that you only get the enhanced rate of 0.68p per Membership Rewards point when you cover charges made at Aldi, Asda and M&S. If you got the email, check the small print over exactly what sub-brands are covered and which are not – although any in-store purchase is fine.

The offer ends on 4th May.

Want to earn more points from credit cards? – May 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

HUGE 60,000 POINTS BONUS UNTIL 3rd JULY and 15 elite night credits each year Read our full review

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (10)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Paul says:

    I am becoming really disenchanted by American Express, with service and their approach to customers plummeting.
    Yesterdays email about this offer was a case study in marketing lies! I think I read it three times before fully realising that it wasn’t 50% extra on my supermarket shop
    “ Paul ……get 50% extra on your supermarket shop” as the headline stated!
    “ get 50% extra on your supermarket shop“ was the main headline.”
    It wasn’t until I had scrolled down that MR points were mentioned and further scrolling was required to realise that you had to shop, pay with real money, then use your MR points at an incredibly poor rate of exchange to obtain a discount. At the very bottom was the example that 20,000 MR points were worth £135 rather than the previous £90.
    It’s shockingly poor value and it is disappointing that HfP advertise such bad deals, though the argument will be it’s all subjective.
    As the dragons say “I’m out”

    • Ken says:

      Not sure I’d get that upset about it to be honest.

    • Steven says:

      To be fair to HfP, they are just providing an analysis of a new redemption option and they do make it clear that it is not the best use of redeeming your points.

    • BA Flyer IHG Stayer says:

      Just like all the other deals posted here it might be poor value for you but it might not be for others.

      Just like some people seemed to get angry about using avios to reduce the costs of a BA holiday or a flight some were glad to have the option to use theirs up.

      At least it’s an option and options are always good.

  • Swifty says:

    I agree with Paul. Was a bit of a let down over my morning coffee. Thought it was a deal. Turned out it wasnt . Wasted 2 minutes I could have been making money/saving money/playing with cat/washing up

  • Alex G says:

    Exchanging MR points for Hilton is better value. Cheapest you can buy Hilton points is 0.4p, so 0.8p value per MR point.

    I know Rob values Hilton at a third of a penny, but you can easily get better value than that in the US, and I’m a buyer at 0.4p

    • Harrier25 says:

      Even better value with Hilton if you redeem during their normally annual redemption bonus period.

  • gary w says:

    Amex also have this 50% more credit if booking flights with BA, Virgin & Ryanair

  • Justin says:

    Quite disappointing considering the previous 50% MR boosts hadn’t been limited to supermarkets. Additionally, in this case, even the qualifying supermarkets are quite limited!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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