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British Airways launches ‘Avios-only’ flights – where EVERY seat is available for redemption

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Here’s an interesting story I didn’t expect to see in my inbox this morning: British Airways is launching ‘Avios only’ flights where every seat is made available for redemption.

This is different to how Avios reward seats are usually released.

British Airways guarantees four x Club, two x World Traveller Plus (premium economy) and eight x Traveller (economy) seats for Avios redemption on every flight. On popular routes, this means seats are quickly snapped up and you are reliant on BA’s goodwill to release further seats.

British Airways launches 'Avios-only' flights

In this case, however, British Airways is opening up all seats on the flight for redemption, including business class.

British Airways follows in Qantas’ footsteps

This isn’t a new idea. Since 2019, Qantas has been running what it calls ‘Points Planes’ to celebrate historic events such as the retirement of the Boeing 747 fleet.

On 10th May, for example, Qantas will operate two ‘Points Planes’ between Sydney and Tokyo.

Qantas’ ‘Points Planes’ have been extremely successful, so it makes sense for British Airways to try and replicate this success in its own way.

One thing I think it needs to do is find its own unique term for the program, just as Qantas uses ‘Points Planes’. Avios-only flights just don’t quite run off the tongue in the same way. The current route offering is also a bit odd as you will see.

Where are BA’s first Avios only flights?

The first routes to launch under BA’s Avios-only initiative are short and mid haul flights.

The first Avios-only flight will be to Sharm El Sheikh on the inaugural service from London Gatwick on 3rd November.

This is operated by an A320 with 30 Club Europe (business class seats) and 132 Euro Traveller (economy) seats. All 162 seats are available for Avios redemption.

Whilst there is no dedicated Avios-only flight on the return, British Airways told us that they are increasing the number of reward seats on return flights on 6th, 8th, 10th, 11th, 13th, 15th, 17th and 18th November so you should have additional flexibility and choice when coming home.

(Do note that Sharm is a long flight and the A320 is not exactly spacious, especially once you get beyond Row 12 and the legroom shrinks.)

These flights will be followed by no less than four dedicated Avios-only flights from Heathrow to Geneva in February and March to coincide with the ski season.

The Geneva dates outbound are:

  • 10 February 2024
  • 17 February 2024
  • 24 February 2024
  • 2 March 2024

Whilst British Airways operates multiple daily flights to Geneva, this will be on BA728. Return flights (BA729) on 17th February, 24th February, 2nd March and 9th March will also be Avios-only flights.

How to book BA’s Avios-only flights

Booking these Avios-only flights is the same as booking any other Avios redemption with British Airways.

Unfortunately, there is no dedicated Avios-only page instructing you when and where Avios-flights are going so for now you have to manually input the dates above into the Avios booking engine. I was able to find them within a few seconds.

British Airways launches 'Avios-only' flights

How much do BA’s Avios-only flights cost?

The cost is the same as any other Avios redemption on British Airways.

In this case, the Sharm El Sheikh flight coincides with BA’s off-peak calendar for 2023. You will have a choice from the following prices.

To help you decide which option is best, I have added a NOTIONAL cost based on valuing 1 Avios at 1p.

As you can see, the best value option is the ‘most cash, least Avios’ one, but of course you have the choice.

Euro Traveller (economy) return:

  • £1 + 27,500 Avios (£276)
  • £9 + 26,000 Avios (£269)
  • £25 + 23,500 Avios (£260)
  • £35 + 18,500 Avios (£220)
  • £91 + 12,500 Avios (£216)
  • £121 + 8,500 Avios (£206)

Club Europe (business class) return:

  • £1 + 48,500 Avios (£486)
  • £9 + 47,000 Avios (£479)
  • £35 + 38,500 Avios (£420)
  • £50 + 35,500 Avios (£405)
  • £95 + 26,500 Avios (£360)
  • £141 + 19,500 Avios (£336)

These notional values are competitive with cash fares, which bottom out at £221 in basic economy return in November.

Don’t forget that you Avios redemptions come with additional flexibility over basic economy (including the option to cancel for a full refund, minus £35 per person, up to 24 hours before departure) as well as one checked bag. Overall, these Avios redemptions are better value than booking a cash ticket.

Here is the pricing to Geneva:

Euro Traveller (economy) return:

  • £1 + 18,500 Avios
  • £9 + 17,000 Avios
  • £18 + 14,500 Avios
  • £35 + 9,500 Avios
  • £65 + 7,400 Avios
  • £85 + 5,900 Avios

Club Europe (business class) return:

  • £1 + 30,000 Avios
  • £9 + 28,500 Avios
  • £25 + 23,500 Avios
  • £50 + 17,000 Avios
  • £85 + 13,000 Avios
  • £125 + 10,500 Avios

Conclusion

It will be interesting to see how this plays out. It has clearly been very successful for Qantas – successful enough that BA has decided to copy its oneworld sibling.

I do think that British Airways needs to give these flights better branding, and potentially a dedicated portal on ba.com, as Qantas does. Without a clear and concise name I’m worried that these flights will simply get lost amongst ‘normal’ redemptions.

To be frank, I would also have started with a bigger splash. Why not make one Sydney, Cape Town or Maldives flight available? These are the routes that people struggle to book.

We will keep you up to date with further Avios-only flights as and when they are announced. According to BA, this is just the start.

The flights are now bookable on the British Airways website here. Note that, after the email blast went out to Executive Club members, some of the ski flights are sold out.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

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Barclaycard Avios card

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There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

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You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

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The Platinum Card from American Express

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There is also a British Airways American Express card for small businesses:

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There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

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American Express Business Gold

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (85)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • supergraeme says:

    Feels a touch gimmicky to me. Great if you want to go to Geneva or Sharm on a small handful of dates…..

  • James F says:

    I can’t wait to hear the DYKWIA tales from these flights on Flyertalk!

  • YFP says:

    These might be interesting to use up any expiring 2-4-1!

  • andiron says:

    Is there a reason why not all seats could be booked with Avios anyway? From what I have noticed majority of Avios redemptions are badly done – it’d be cheaper to pay cash but people think that the flight is free (read £1). That way it would allow BA make more money..

    • Rhys says:

      Because BA says so, that’s why!

      Most airlines don’t even guarantee a minimum number of seats are available for redemption so BA is already better in this regard than 90% of airlines.

      • Layerden says:

        BA has its many bashers on here but for me Avios and BA are miles ahead of any program. I have flown first and done a multi trip in South America with Avios. I would never have been able to do this on any other program. Perhaps 1st is not the amazing product it was or could be but the cabana was fun in T5 and the service was fine. The food of good quality and it is an experience I would have never had without it.

  • Richie says:

    Does UK261 apply to these flights?

  • ben1 says:

    From the headline, I thought this was the start of dynamic pricing…

    Thankful that it wasn’t!

    • Jack says:

      dynamic pricing would never happen as it would remove any form of competitiveness and on short haul flights BA do not make as much as long haul. Pricing for cash seats is already based on demand and supply to a extent you cannot easily do the same for avios seats

      • ben1 says:

        You say that, but pretty sure it’s on the agenda at Avios HQ as well as it being the norm on North American Airlines…

        • Jack says:

          we are not in North America though which is very diffrent and nowhere has it been said that beyond rumors and speculation.. Avios are earned via spending and then redeemed on flights earning BA money and keeping planes full which is the key thing and how any airline makes money. Moving to another model at a airline the size of BA would never work as BA knows that keeping the rates at competitive levels encourages business and further spend within the business as a result therefore they would not likely change it IMO

      • Rob says:

        The whole reason travel rewards ‘work’ is that you have a product (flight, hotel room) with virtually zero marginal cost and high spoilage cost (you can’t sell a seat when the flight has taken off).

        If you are letting people redeem for iPhones you need revenue-based redemptions. You don’t in travel.

        In fact, for hotels, giving away rooms on dead nights makes sense due to bar and restaurant spend.

        This is why the Accor scheme is stupid. I bet even the hotels hate it because it doesn’t drive redemption stays at higher end hotels.

        • Chrisasaurus says:

          Depends – I imagine the owners of ICs letting out rooms at $60 a night would disagree.

          • Rob says:

            No, they like it. $60 covers costs and they gain from incidental spend.

            I’d suggest HIX owners are grumpier as fewer opportunities for incidentals.

            I would also suspect that most HfP readers would admit to paying for a hotel they initially visited on a redemption and loved, or paid for a suite or premium room they were once upgraded into.

            I’ve just booked, for cash, the Berlin Marriott suite I was upgraded into this year for the next ITB travel show, because I really liked it and don’t want to risk not getting it again.

  • zapato1060 says:

    From a novice, what makes Qantas idea so profitable that BA would want to copy?

    • Rhys says:

      It might be an easy way for BA to run down points balances which have ballooned over covid.

      • Chris W says:

        For the dozens of people who want to travel to Sharm on a particular date in November.

      • Londonsteve says:

        I can see why they might want to do this, but what’s in it for BA to give away Geneva flights over the February half term? Some people have now got a screaming bargain, but how does this further the Avios cause?

        • Qrfan says:

          Remember that gold members can book these flights for avios anyway, and the difference in cost on such a short distance between 1x and 2x the usual redemption rate is not high in absolute terms. I’m not sure BA are losing as much as you think. I hear that the £600 February half term flights are full of gold priority rewards customers rather than cash buyers anyway.

    • QFFlyer says:

      Qantas have partnered with almost everyone here in Australia, they make a huge amount of money through QFF. The cost of them operating a flight to burn a large amount of points obviously makes sense (and further drives loyalty). They can probably also sell cargo space on these flights too (QF have operated a lot of long-haul widebody points planes).

      • QFFlyer says:

        Also to add to this, flight prices in Australia (worldwide, but particularly AU domestic) are crazy right now. Qantas made an enormous profit last year.

      • Mikeact says:

        I think they made about A$350 million in one year alone if I remember correctly.

  • Pogonation says:

    I got excited and thought BA was releasing all seats for purchase with Avios then I realised it was just these one-off dates. Could be interesting to some high end destinations though where getting an award seat on any date proves to be an issue.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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