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New British Airways safety video launched

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After three years of manual demonstrations, British Airways is finally bringing back their safety video.

During covid, additional steps were required when wearing face masks and using oxygen masks in an emergency. This meant that the previous safety video could not be used and cabin crew had to give manual instructions.

Now that on-board face masks are no longer required, BA is returning to pre-recorded safety videos. The new video features employees from across the airline as well as some more recognisable faces, such as Emma Raducanu, Ncuti Gatwa and, oddly, Robert Peston.

New British Airways safety video

It replaces the previous Chabuddy G safety videos which were a bit like Marmite …..

Click the image above to be taken to YouTube to watch.

The video clocks in at just a hair over five minutes, but it is well worth watching. As an avowed hater of the previous Chabuddy G videos, which I thought were far too try hard, this feels much more authentic. I like how snappy it is, with clever editing to keep things moving.

Unlike the old video, which relied on its cast of A-listers for relevance, this video tries to be interesting in its own right, and largely succeeds. Although I do feel for poor Tom Kerridge, who didn’t get the sexiest lines to read ….

The video will launch on flights from 1st May. A second version of this video will follow shortly afterwards, featuring the staff in the new uniforms unveiled in January.


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Comments (86)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Chris R says:

    I get what they’re trying to do here, but the constant cut shots to people NOT being on an aircraft talking about aircraft safety just seems too distracting

    • Andrew J says:

      It’s very similar to the Qantas videos that feature their staff in locations around Australia, showcasing the country.

  • His Holyness says:

    Way too long, that’s gonna get super tedious really fast and pax drift away.
    Manual demo is better: faster, more engaging for crew and pax.

    Thankfully I only need endure BA a few times a year and my eyes shall remain fixed on my newspaper.

    • Jack says:

      Nobody would stop flying a airline due to a safety video which is more likely to get people to pay attention to then manually. It is way better than the cheesy videos some airlines have

    • Jordan D says:

      You get manual demos on short-haul.

      “my eyes shall remain fixed on my newspaper”, shows you have utter contempt for the staff doing their duties and your fellow passengers. It shows you can’t respond positively to polite requests too.

  • James says:

    I think it’s great, nice one BA

  • paul says:

    Before the Disease, there was a time where 4,000 cruise passengers would grab their lifejacket from the cabin, trail the straps down the stairs while trying to put the thing on and then stand in the freezing wind, pouring rain or scorching sun for 30 minutes while names were ticked off and everyone attempted to watch 1 person put on the life jacket correctly.

    Thankfully, things have changed – you now sit at a bar and half watch the safety demonstration on your mobile, registering that you were now of Captain standard in ship emergency drills.

    Why cant airlines get you to watch (or at least say you’ve watched) the safety video from the comfort of the M4 or airport lounge?

    • Bagoly says:

      Because if you are in a relevant incident you want to maximise the chances that other passengers really have taken in “Do not inflate your lifejacket inside the aircraft”.
      ISTR some did a few years ago and it contributed to additional deaths – somewhere in East Africa?
      Passengers pushing against the set directions for exiting would be another problem.

      Although I do think there is an argument for exploring adding gamification by having passengers answer MC questions on a screen – what one really wants is that they know, rather than just that they have been told.

  • Jack says:

    I really like it think it is very well put together and shows off what it means to be British just a shame that some in the comments cannot see that sadly. The comic relief ones were good but prefer this over that for sure

  • ChasP says:

    Agreed
    95% of passengers know it by heart and 5% don’t care.
    Despite the standard “please pay attention because this plane may differ” bit at the start of all these – because of our familiarity we would probably miss any real differences.
    so 2 questions
    1) if “this plane may differ” how can they use a standard video?
    2) can anyone tell me a major airline which has a significantly difference in safety instructions ?

    • Andrew J says:

      That particular video will only be shown on aircraft with Club Suite – a different version will be played on A380 for example, missing out the bits about the shoulder strap and the emergency exit from the Club Suite. So it’s not a standard video across the fleet.

  • ChasP says:

    If you really think these instructions are important then test people before a flight
    eg 5 multiple choice questions that you must get right before boarding

  • E4 Traveller says:

    I wish BA would concentrate on the more important stuff, like getting its lazy short haul cabin crew to serve pre-ordered drinks before the seat belts go back on for landing.

    • C says:

      Hmmm… so the safety of the airliner, it’s passengers and crew, is LESS important than (your) preordered drinks??
      The mind boggles…

      • E4 Traveller says:

        No need for tedious videos. There is nothing wrong with the manual demonstrations they already do, so your mind need boggle no longer.

    • Dan says:

      I think you mean understaffed and overworked.

      • E4 Traveller says:

        Funny how 25 years ago cabin crew could serve a full meal in economy and do a drinks run in a 60 minute flight. Now they can’t hand out a mini-bag of pretzels and a bottle of water and a few hot drinks in the same time.

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