Maximise your Avios, air miles and hotel points

Amex is ending the sale of Membership Rewards points – should you jump in?

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American Express has started to notify people about the changes to the T&C on their cards which are coming in from 2nd October. Whilst lengthy, there is nothing to concern most people apart from the end of pro-rata refunds when you can cancel a fee-carrying credit card.

There is one thing in the announcement that I didn’t know about. American Express is stopping the direct sale of Membership Rewards points on 1st October.

Did you even know this was possible? The facility is mentioned in the Terms & Conditions for the Membership Rewards scheme, for anyone willing to wade through them.

How to buy Membership Rewards points

One of the lesser known features of the American Express Membership Rewards programme is the ability to buy up to 10,000 Membership Rewards points per year for 1.5p each.

Note that a lot of Amex call centre agents will never have done this and may deny it can be done.  You may need to hang up and call again.

Let’s have a look at whether this is worth doing in the few weeks you have left.

Why buy miles indirectly via Amex when I can buy them directly?

Over the last few years, pretty much every airline and hotel programme has brought in a ‘buy points’ option.  This is not surprising – it is easy money for the programme, and they are still charging you more than the marginal cost to them of redeeming the points.

Since American Express is willing to sell Platinum and Preferred Rewards Gold cardholders additional Membership Rewards points, you can use this method to buy yourself airline points for a discount on the price charged by the programme itself.

This method has got more attractive over the last couple of years for those airlines who sell miles priced in US$ or Euro, since the fall in Sterling has made them noticeably more expensive if bought direct.

American Express sells you Membership Rewards points priced in £ so the cost has remained constant.

Of course, many airlines have occasional mileage sales which bring down the price below what you will pay using this route.  Don’t use this method to buy miles speculatively which you don’t plan to use immediately.

This method does not work for hotel programmes, based on my maths.

How much can you save by buying 10,000 Membership Rewards points?

Let’s take a look at a few examples, based on the points you get from converting 10,000 Membership Rewards points which you have bought from Amex for £150.

This is the full list of airlines and hotel companies offering transfers from Membership Rewards in the UK:

Compared to buying 10,000 Membership Rewards points for £150 ….:

UK airlines:

  • Avios – 10,000 Avios cost £195 directly (see here), you save £45
  • Virgin Points – 10,000 points cost £165 directly (see here), you save £15 (although until 31st July there is a 60% bonus when you buy points directly which makes it the best option)

Other airlines:

  • Asia Miles – 10,000 miles cost £230 directly ($300, see here – can only be done at the point of redemption if already have 70% of the miles needed), you save £80 as well as getting around the ‘can only buy whilst redeeming’ issue
  • Delta SkyMiles – 10,000 miles cost £270 directly ($350, see here), you save £120
  • Emirates Skywards – 10,000 miles cost £230 directly ($300, see here), you save £80
  • Etihad Guest – 10,000 miles cost £160 directly, you save £10
  • Finnair Plus – 10,000 miles cost £110 directly (€129, see here), no saving via Amex at the current exchange rate
  • Flying Blue – 10,000 miles cost £223 directly (see here), you save £73
  • Qantas Points – 10,000 points cost £200 directly (A$388, see here, points can only be purchased at the point of redemption to top up an existing balance), you save £50
  • SAS EuroBonus – 10,000 points cost £146 directly (SEK 2,000, see here), no saving via Amex at the current exchange rate
  • Singapore Airlines – 6,667 miles cost £205 directly ($267, you cannot buy online and can only buy 50% of whatever redemption you are planning), you save £55

Hotels:

  • Hilton Honors – 20,000 points cost £154 directly ($200, see here), you save £4 – however, there is currently a 80%-100% bonus running when you buy points directly which clearly beats the Amex route
  • Marriott Bonvoy – 15,000 points costs £145 directly ($187.50, see here), no saving via Amex at the current exchange rate
  • Radisson Rewards – 30,000 points cost £162 directly ($210, see here), you save £12 – although it no longer makes sense to buy Radisson points now they have a fixed redemption value of roughly 0.2p

This method also gets around arcane rules in some programmes. Singapore Airlines, for example, only lets you buy miles directly if you are are about to redeem and already have 50% of the miles you need. Asia Miles has a similar rule. The Amex points purchase route lets you get around this.  The method also, of course, gets around any annual caps on the amount of miles you can buy directly.

Conclusion

As you can see from the numbers above, there is a big difference between the airline and hotel schemes.

There is often a good saving to be made by NOT buying airline miles directly and, instead, buying up to 10,000 Membership Rewards points from American Express at 1.5p each and converting them. You need to do this by 1st October before the option is withdrawn.

This is not the case with hotel schemes, where buying Membership Rewards points to convert to hotel points rarely offers great value.


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You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

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Earning miles and points from small business cards

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Comments (54)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Andrew says:

    The original article said pro-rata refunds are ending for credit cards. I however received the email yesterday for my Platinum CHARGE card. Does this mean the scope has widened?

    • Rob says:

      Where in this email does it say refunds are ending?

      • Honorary Geordie says:

        I have the charge card and the email I got included the following line:
        “if you pay a Membership Rewards programme fee, this fee will not be refunded if you exit the programme, or your account is closed”

        • Rob says:

          And do you pay the £36 annual fee to be in MR (in which case you are impacted) or is comped as part of your card benefits?

          • Honorary Geordie says:

            Its comped as part of the card benefits so I guess it doesn’t apply then.

  • The Original Nick. says:

    I don’t have the Platinum Credit Card, I still have the Charge Card. Is the Pro rata refund ending for this Card too?

    • meta says:

      Yes, all cards. I still have the charge card and I received an email a couple of days ago. They might be sending it in batches.

      • Andrew J says:

        Pro-rats refunds will continue to be offered for Chargecard customers. Only credit card customers are having this removed. The first link above to Rob’s article about the annual fee refund change explains.

        • Roz says:

          I don’t see anything in the email saying that this applies to credit cards only and not the charge card? Can anyone remember when the credit card came into effect?

          • Rob says:

            The email explains what happens to YOUR card and only your card.

          • Andrew J says:

            You’ll know if you have the credit card version as it will show a credit limit on your app.

    • Tim Mon says:

      I’ve got the Gold Charge card. Reading the revised Agreement from the link in the email, I saw this:

      “You can tell us at any time that you don’t want to keep any card benefits which you receive and we’ll switch you to a Basic Card with no card benefits. We’ll also refund your cardmembership fee and any supplementary fee on a pro rata basis. This means you will get a refund for any days you have already paid for where you won’t be receiving the benefits anymore.”

      Does this mean that after 2nd October, pro-rata refunds are conditional on taking out a basic card, as opposed to just cancelling altogether?

      • Rob says:

        Not as far I know, no. I was told nothing changes for charge card customers.

        Worse case scenario is that you call, they close your Gold, open a Basic card and in the same call you cancel the Basic card.

  • Andrew J says:

    I used this annually when I first got into the miles game 20 years ago, as the facility to buy airline miles wasn’t really around and SUBs were much lower/non-existent. What’s odd is that the £15/1000 charge hasn’t increased in those 20 years.

    • Charles Martel says:

      They’ve been devalued so the cost can remain static.

      • Rob says:

        IHG made its points cheaper a few years ago due to devaluations!

    • Rob says:

      I did it once to get BMI miles which shows how long ago it was.

      • Andrew J says:

        That’s what I used to do too! Those were the days.

      • David says:

        I did it once to exchange for discounted preloaded cards, when they did their sale price wrong and discounted the point cost by 75% rather than to 75%. Managed to cash in all my points plus maximum allowed total bought ones for a couple of grand £ of cards, a Dyson hand held and goodness knows what else.

        • Rob says:

          Yes, that was a busy Sunday!

          For the benefit of others, Amex had a promo where gift card redemptions were discounted by 25%. Normally a £100 gift card would be 20,000 points (0.5p per point) but the promo made it 15,000 points for £100 (0.66p per point). Except, in error, they discounted them by 75% so you only needed 5,000 points for a £100 gift card (2p per point). Those, including myself, who got in on that Sunday dumped their entire balances.

  • BJ says:

    For mevthe tempter is topping up to 40k, or multiples thereoff, for transfers onto 60k Bonvoy and subsequently to niche airlines for mostlyv25k miles.

    Amex must show us the shape of things to come from October otherwise all these changes could be shooting themselves in the foot big time … we need to know what we’re buying into!!

  • points_worrier says:

    I did it once to get world cup cricket tickets through Emirates (which were otherwise totally unavailable). Worked out pretty well.

  • David says:

    Delta will be happiest come 2nd Oct.

  • strickers says:

    I have the Plat charge card, I received the email but I pay monthly, wonder how they work that?

    • Rob says:

      Work what out? I’m suspecting you’ve not been following this thread closely ….!

      • strickers says:

        I clearly am confused Rob, why would those of us with a charge card receive an email saying things are changing if they are not?

        • Rob says:

          Things are changing, but you appear to be referring to the pro-rata fee refund ban which doesn’t impact charge card holders.

          • Andy says:

            I think this wording in the charge card holders email might be causing confusion

            “if you pay a Membership Rewards programme fee, this fee will not be refunded if you exit the programme, or your account is closed”

            I have no idea whether the annual charge on my gold charge card is “a membership rewards programme fee” or not and suspect most other people don’t either

          • Rob says:

            Accessing Membership Rewards has a £36 fee on some cards. This is what it refers to.

    • JDB says:

      The fact you pay in monthly instalments doesn’t remove the contractual obligation to pay the full annual fee, so if you were to cancel after 2 October you would still have to pay the rest of the annual fee owed until your fee anniversary. It would appear from reports here that paying monthly precludes you from getting a retention bonus of between 35k and 75k so monthly billing may not be as attractive as it sounds to some.

      Barclays Avios + is different in that the fee is currently expressed as a monthly fee rather than an annual one payable in 12 monthly instalments.

      • JDB says:

        The above is relevant only to credit card holders for the time being.

      • strickers says:

        Thanks JDB, I’ve had the retention bonus each year even whilst paying monthly. I’m still at a loss as to why I received an email even though I don’t have the credit card?

        • JDB says:

          That’s interesting as many here have reported otherwise. They are clearly even more desperate than we thought to maintain the notion that new customer acquisition and cardholder retentions remain strong something they pump out to their investors. Not difficult to achieve when you pay people to take out and keep cards. Tesco would have great sales if it gave away Clubcard points equivalent to the value of purchases.

          • JDB says:

            @Rob – Amex is paying people for their entire purchase every year vs your Tesco example; it’s also a regulated financial product. The Platinum card is a serious problem child for Amex which is why they have to return £400 of the annual fee in quasi cash and pay up to 75k MR to persuade people to keep it (sometimes after just three months) on top of the huge SUBs to take it out. Yet even bribing people like that, they still can’t make a success of the in the UK. It needs a serious overhaul.

            The package of benefits is all wrong so it only appeals to a tiny audience and a card where even one of its greatest champions advises people to keep in the drawer owing to low MR earning and FX fees is quite a strange proposition.

          • Ken says:

            @JDB

            Amex USA give 2/3 of the card back on quasi cash and they have roughly 2 million cardholders. They also offer retention offers (not sure why this seems to upset you, why not try and get one yourself, the most you lose is 5-10 mins of your time).

            I suspect any ‘problem child’ (if indeed that’s true) issue in UK is a much smaller market of sufficiently wealthy people and the psychological barrier of paying for the card.

          • JDB says:

            @Ken the simple reason I’m not going to spend 5-10 minutes calling to get a retention bonus myself is that I have no intention of cancelling my two long held Amex cards and I’m not willing to lie and suggest that I am. Clearly, based on specific comments in the forums, others don’t have any qualms about that and others just do it, grab the points and cancel which is even grubbier.

            The reason the issue of retentions upsets me is that it is a covert process that is unfair to the majority of cardholders who either don’t know retention bonuses exist or aren’t willing to perjure themselves (and we aren’t as small a number as you may think!).

            Some liken retentions to shopping around for insurance but unlike insurance products that have variable pricing based on multiple underwriting considerations, these cards have a single published annual fee so it is unfair that there are secret fee discounts (some Amex agents even express them as such) given to those happy to sell their souls for a few points.

            The regulatory situation in the US is totally different to that in the UK. However, the issue of Amex buying business to keep up appearances for investors applies in both markets.

      • TGLoyalty says:

        Paying monthly is just that

        In fact I received a different agreement as the total cost was different to the fee for annual payment (by £1)

        So I think you’re wrong @JDB. It’s not a 12m instalment payment plan but a genuine monthly subscription

  • Benilyn says:

    If I sign up to an Amex credit card today, and cancel say in September, would I get a pro rata refund in practise? I know T&C says no pro rata refund for new joiners. Curious if IT is setup for it

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