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Nectar Connect is closing – an easy source of Avios goes away

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Nectar has a ‘card linked offers’ programme called Nectar Connect.

This allows you to earn Nectar points (and therefore Avios) when you link your credit and debit card details to your Nectar account and spend at participating retailers.

What I found good about Nectar Connect is that it doubled up with other deals, such as American Express statement credit offers.

Unfortunately, Nectar Connect is closing on 27th October. It has already been removed from the Nectar app.

Nectar Connect logo

It’s not clear why Nectar Connect is closing, but I suspect it is a mix of:

  • poor promotion, including the fact that you couldn’t see what sort of offers were available until after you had registered your credit cards
  • new members did not see any offers for a few days after joining, meaning that momentum was lost
  • an unwillingness by members to give Nectar the access it requested to your financial data (it looked at everything you spent on your credit cards and used this for marketing purposes)
  • the requirement (because of the data mining above) to make members rejoin Nectar Connect every 90 days
  • merchants waking up to the fact that they were paying out twice – for example, I was getting cashback on LNER train tickets via American Express cashback offers AND getting paid out via Nectar Connect for the same purchase

In general, I think that the card linked offers space is due for a shake out.

Nectar Connect to close

With the exception of American Express – which negotiates its own exclusive deals for products which are in line with its brand image and customer base – the other variants of this I see are very ‘me too’.

You’ve got the same offers across different card portfolios, from a relatively fixed number of merchants. It is virtually impossible to keep track of what is available via your different payment cards – I am currently juggling Nectar Connect, Virgin Money, American Express and MBNA cashback deals – and the reward, often just a £1 or so of cashback, isn’t worth the effort.

PR-wise, the other issue is that – American Express aside – the offers you are shown are very random, meaning that there is little value in people like ourselves giving them publicity.

The reason we cover Amex cashback deals is that a) they are usually for meaningful sums, eg £100 back on a hotel booking and b) most readers will find a particular offer on one of their cards. You can’t say this about Nectar Connect, MBNA or Virgin Money.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (July 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

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There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (67)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • RussellH says:

    I would have thought that a significant contribution to the closure of Nectar Connect would be the fairly recent introduction of Nectar Prices, which Sainsbury’s, as the owner of Nectar, is having to finance.
    Many of these reductions are quite significant – some packs of Oral B toothbrush heads are offering £5 or £18 – 28% reduction.
    I assume that Oral B is helping to finance these offers, but they will not be paying all of it, surely.

    • @thirdpassport says:

      I love Nectar Prices. The only reason I go to Sainsbury’s these days.

      • Harrier25 says:

        Yeah, they took a Tesco idea and made it much more attractive.

    • Ryan says:

      You’re forgetting that the original price is actually inflated (usually) above what they’d usually sell them for. Rarely have I seen genuine offers, 75% are just putting it back to around what you’d expect

      • Harrier25 says:

        No, the prices are not inflated. Stop making false claims with no examples to back them up with.

        • Mikeact says:

          Absolutely…post should have been deleted.

          • Rob says:

            Nectar staff have told me that ‘Nectar Prices’ are just offers which would have been ‘open to all’ promotions before but are now gated offers.

        • RYan says:

          Okay not literally pumped before but you’d previously expected to see them as an offer, similar to how clubcard prices work – the prices aren’t a benefit but putting you back to what you’d expect

    • Gavin says:

      Nectar prices is not a good thing. These same promotions were open to everyone before it was introduced a few months ago, now it forces you to use a nectar card.

      • Ian says:

        You’re not forced to use a Nectar card, it’s a choice. In return for you sharing data on your shopping habits you get a discounted price; if you prefer not to share your data you don’t get the discount. Seems a perfectly reasonable business practice to me.

        • Rob says:

          Sends out bad vibes to those who don’t have a card, which is not recommended.

          People will start to think ‘not bothering to pop into Sainsburys for item X because they will rip me off for not having a Nectar card’.

          • Mike says:

            … I understand the sentiment but as Tesco, Morrisons, Waitrose, Co-op, and Booths all have equivalent member only price schemes – that would mean you could only then shop at Asda, Lidl or Aldi?

          • Will says:

            I’ve been an avid Tesco clubcard customer since adulthood and even for me the introduction clubcard prices really left a bad taste in my mouth.

            It wasn’t solely because of that but I now shop only at lidl and ocado.

            Having gotten used to lidl, I know struggle to shop in a big supermarket. The choice is actually difficult to process.

          • Rob says:

            Know what you mean. Having spent the last 30 years using London Waitrose stores, going in to a Tesco Extra once a decade (or more likely a Middle East hypermarket) gives me the same feeling.

    • Sam says:

      The manufacturer/producer usually absorbs all / most of the cost of supermarket promos.

      Oral B toothbrush heads are often sold at a comparable price to Nectar in Amazon, Costco and Superdrug still making a sizable profit.

  • Ironside says:

    “it looked at everything you spent on your credit cards and used this for marketing purposes”

    I value this information at several thousand pounds. That is based on the premise that a) the marketing is intended to encourage me to part with at least that sum, or more; and b) the low-but-not-insignificant possibility of all that data being hacked and my time being spent managing the fallout.

    Since the return on investment (of my data) was never going to be in the region of several hundred thousand Avios, it was never IMHO worthwhile.

  • Rob says:

    Yes, strange that 🙂 People block cookies and then don’t understand why the cookie that tracks their transaction journey failed.

    Wait until iOS 17 rolls out which automatically strips out most tracking data when you click a link in an email.

    • Richie says:

      Will that affect how MailChimp works?

      • Rob says:

        No, but we may lose commission from people who open our emails on an iPhone and buy something.

  • Ben says:

    Ahh, okay, thanks; it must be my office security, so I’ll do it from my home PC from now on.

    As you say, they are actually good at sorting out the missing transactions.

    I earn at least 30K a year through it, it’s my favourite pastime.

  • BajiNahid says:

    nectar connect gone from the desktop site too :(, a notice would however have been good to let customers know?

  • Mikeact says:

    Some of the Amex offers I’ve never heard of.

  • Ian says:

    I rarely have problems, except for Interflora transactions which never post correctly and always require a call to Customer Services.

  • Ryan says:

    Gone will be the days of “recontracting” my Sky TV (changing the DD to another account & link it) for an easy £50. Done that 2 or 3 times, good times

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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