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What’s the best non-flying use of Virgin Points? (Virgin Redemption University #11)

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Is there any value in using Virgin Points for non-flying redemptions?  Let’s take a look.

This article is Part 11 of our new ‘Virgin Redemption University’ series to run alongside our existing ‘Avios Redemption University’ – which itself will get a much-needed update next month.

If you want to earn more Virgin Points, our review of the Virgin Atlantic Reward+ Mastercard credit card is here (15,000 bonus points) and our review of the free Virgin Atlantic Reward Mastercard credit card is here.

What's the best non-flying use of Virgin Points?

Here are the other 12 articles in the series:

Earlier parts of this series have looked at flight redemptions (on Virgin Atlantic, on SkyTeam alliance partners and on non-alliance partners) and on items directly linked to a flight (reducing the cost of a cash flight with Virgin Points, booking a hotel, transferring to hotel loyalty programmes, reducing the cost of a Virgin Atlantic Holiday).

In this article, we want to look at using your Virgin Points for something which isn’t linked to a flight or a hotel.

After all, the launch of the Virgin Red app brought a huge number of new ways to spend Virgin Points – but do they offer real value?

Other Virgin Flying Club partners

Before we get into the Virgin Red app and its partners, I want to look briefly at other Virgin Points redemptions which need be ordered via Virgin Flying Club.

Ignoring the flight and hotel options which we’ve covered in earlier articles in this series, here are your options (full details are on the Virgin Atlantic website here):


You can redeem Virgin Points for Eurostar vouchers at the following rates:

  • 12,500 points = £50 Eurostar e-voucher
  • 25,000 points = £100 Eurostar e-voucher

At just 0.4p per Virgin Point this makes little sense. Even if you ignore flying options, you can get 0.5p per point via various other Virgin Red redemption choices.

Duty Free

You can redeem Virgin Points to spend on their Retail Therapy duty free site, for delivery to your seat in-flight or to your home. The rates are:

  • 6,250 points = £25 Retail Therapy voucher
  • 12,500 points = £50 Retail Therapy voucher

At 0.4p per point, the same comment as per Eurostar applies.

Virgin Gift Cards

These can be ordered in various denominations at 0.5p per Virgin Point:

  • £10 voucher = 2,000 points
  • £15 voucher = 3,000 points
  • £25 voucher = 5,000 points
  • £50 voucher = 10,000 points
  • £75 voucher = 15,000 points
  • £100 voucher = 20,000 points

Whilst you can use these at Virgin Atlantic and Virgin Holidays, it makes no sense – you get a higher redemption rate (0.55p per point) by spending your points directly with these companies (see here for Virgin Atlantic, see here for Virgin Atlantic Holidays). Other redemption options include Virgin Pure (water filters), Virgin Experience Days, Virgin Wines and Virgin Balloon Flights.

You can also redeem Virgin Points for standalone Virgin Wines vouchers at the same 0.5p rate, but this makes little sense given that a Virgin Gift Card is more flexible.

What's the best non-flying use of Virgin Points?

The best Virgin Red redemptions

Virgin Red is an app-based reward scheme – although you can also operate it via a website if you wish – which is aimed at the non-flying general public. It lets you collect and spend Virgin Points through a variety of day to day shopping partners.

If you have not already done so, we recommend that you download the Virgin Red app (UK and US addresses only) and link it to any Virgin Flying Club account you have. This will allow you to see your Virgin Points balance and recent activity, and redeem your points for a wider range of items.

The majority of Virgin Red redemptions are worth 0.5p per point

There is a huge variety of stuff on Virgin Red. However, the vast majority gets you exactly 0.5p per Virgin Point.

If you are looking to empty out a Virgin Points balance, the most straightforward of the ‘0.5p per point’ options is Virgin Trains Ticketing. You can book a ticket in the Virgin Trains Ticketing app and pay in part or in full with Virgin Points by linking your Virgin Red details. You can run down your Virgin Points balance on something which you were going to buy anyway.

Some Virgin Red redemptions give outsize value

There are some opportunities – usually special offers – which offer far better value than 0.5p per Virgin Point.

What's the best non-flying use of Virgin Points?

Cruise with Virgin Voyages

By far the best value redemptions we see are for Virgin Voyages cruises.

Virgin Voyages is a new Virgin Group business. To encourage people to give it a try, it has been running exceptional occasional deals.

The most recent one is here. You would pay 80,000 Virgin Points for a seven night all inclusive (except alcoholic drinks) cruise FOR TWO PEOPLE around the Mediterranean.

Cash rates were up to £3,000, so you were getting well over 3p per Virgin Point.

A lot of HfP readers jumped on this redemption. The feedback in our forum has been fantastic – from young and old, from those who wanted a bit of a party to those who simply wanted a quiet break after a tricky couple of years.

There is no guarantee that this offer will come back for Summer 2024, but if it does you can’t beat it.

‘Red Room’ VIP concert packages at the AO (Manchester) Arena

Virgin Red has a private suite at the AO Arena in Manchester. Tickets for upcoming events are offered for points via the Virgin Red app.

The price varies but currently includes, for example, Deacon Blue and S Club for 30,000 points for two people.

Whether this is good value depends on the premium you place on being in a VIP suite rather than on the arena floor, but if it works for you then it is excellent value for your points. Note that no food or alcoholic drinks are included (you can order items for cash in the suite, soft drinks seem to be provided) but packages do include a reserved car parking spot, VIP entry and use of a cloakroom. There is even a private en-suite bathroom!

Virgin Red Room AO Arena

Virgin Wines cases

Whilst Virgin Flying Club will give you a Virgin Wines gift voucher for 0.5p per point, Virgin Red has access to regular special cases. These generally give you a decent value per point, well above 0.5p.

A range of cases are always available outside of promotional periods. Here are some of the options:

  • Classic six bottle white or red wine case: 9,000 points
  • Exclusive six bottle mixed wine case: 12,000 points
  • Exclusive six bottle Prosecco case: 12,000 points
  • Classic 12 bottle white or red wine case: 19,000 points

These cases tend to get you nearer 0.5p per Virgin Point based on the regular Virgin Wines selling price and so do not offer outsize value.

Get down to Greggs

Yes, bizarrely some of the best value for your Virgin Points can be found at Greggs.

You redeem your points in the Virgin Red app. In return you get a QR code which can be scanned at the till in Greggs as payment for an item.

Greggs pricing tends to vary across the country, but the points price is static. London readers may therefore get better value.

Options include:

  • 300 Virgin Points for a regular hot drink
  • 200 Virgin Points for a sausage roll
  • 300 Virgin Points for a savoury
  • 385 Virgin Points for a breakfast roll deal (hot roll plus choice of drink)
  • 200 Virgin Points for a doughnut or muffin

For more information, read our guide to redeeming Virgin Points at Greggs.

What's the best non-flying use of Virgin Points?

Virgin Limited Edition hotels

We said that we wouldn’t look at flight or hotel redemptions in this article, but it would be amiss not to squeeze this one in as we haven’t covered it yet in this series.

In the mood to splurge? Virgin Limited Edition gives you access to some exclusive boutique hotels owned by Richard Branson himself, from safari lodges in Kenya and South Africa to private island escapes.

The following properties are currently available:

  • 3 nights at Mont Rochelle, South Africa for two: 110,000 points low season / 180,000 points high season
  • 3 nights at Mahali Mzuri, Kenya for two: 540,000 points
  • 5 nights at Mahai Mzuri, Kenya for two: 860,000 points
  • 3 nights at Ulusaba, South Africa for two: 540,000 points
  • 5 nights at Ulusaba, South Africa for two: 860,000 points
  • 3 nights at Kasbah Tamadot, Morocco for two: 220,000 points low season / 250,000 points mid season (not available in high season)
  • 3 nights at Son Bunyola, Mallorca for two: 220,000 points mid season / 250,000 points high season

There is also a special ‘cash and points’ deal available at Necker Island. A four night stay for two people, all inclusive, is 540,000 Virgin Points plus $5,400 in cash. Additional nights cost 180,000 Virgin Points plus $1,800.

These properties are not cheap and, whilst the exact value depends on the time of the year and the property chosen, I’d be surprised if you were not well above 0.5p per Virgin Point. The Necker Island deal is exceptionally good given that rooms start at $5,400 per night for cash.


We hope this article gave you a few ideas if you really can’t face any more flights or hotel stays on top of the ones you already did to earn your Virgin Points!

Head for Points will always write about new or limited time Virgin Red redemptions which offer outsize value for your Virgin Points, so keep an eye on the site or sign up for our daily or weekly email newsletters.

How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (September 2023)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):

SPECIAL OFFER: The sign-up bonus on the Virgin Atlantic Reward+ Mastercard is doubled to 30,000 Virgin Points if you apply by 2nd October. You receive 15,000 Virgin Points with your first purchase and a further 15,000 points if you spend £3,000 within 90 days. Apply here.

Virgin Atlantic Reward+ Mastercard

30,000 bonus points (SPECIAL OFFER TO 2ND OCTOBER) and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

A generous earning rate for a free card at 0.75 points per £1 Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (25)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Alex W says:

    Never thought I would enjoy a cruise but it was amazing. I would definitely go again.

    P.S. admin please can I come out of the sin bin now? 🙏

  • Bumblebee says:

    Also Holiday Pirates has a deal on for the med cruise for Aug, Sept and Oct from Barcelona with 600 dollars on board credit and 600 bar tab which saves 40% off the cruise.

  • Alex B says:

    Has anyone been to any of the non Necker Island Limited Edition resorts?

    • Rob says:

      Morocco was on the BBC2 ‘Amazing Hotels’ series last week if you want to see it.

  • Brian P says:

    Sent mum and dad on the Adriatic cruise, THEY LOVED IT. Mum wants to book a cruise with them round the Caribbean.. I can see logic in the promotion.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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