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What does BA Euroflyer and BA CityFlyer’s CEO have to say about the state of the industry?

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On Tuesday, we attended one of the regular Aviation Club UK lunches to hear Tom Stoddart speak.

(The Aviation Club UK always gets top speakers for its lunches. Recent guests include Qatar Airways CEO Akbar Al Baker, Delta CEO Ed Bastian, Virgin Atlantic CEO Shai Weiss and outgoing Heathrow CEO John Holland-Kaye. It is well worth becoming a member if you are involved in the industry.)

Tom, who holds a pilots licence and still flies for British Airways from time to time (yes, the airline CEO may be flying your aircraft!) is the CEO of both BA CityFlyer and BA Euroflyer.

Euroflyer is CityFlyer’s younger sibling, tasked with re-launching short haul flights at Gatwick following the pandemic. In his speech, Tom spoke about CityFlyer’s history (and future), starting BA Euroflyer from scratch and the Air Traffic Control disruption we’ve seen this summer.

We thought it was worth reproducing some of his speech and Q&A here. We have made edits for clarity and context, and transcription errors may have crept in, so the text below should not be seen as perfect word for word quotes.

Tom Stoddart, BA Euroflyer BA Cityflyer

BA CityFlyer’s niche

“BA once had regional airline called BA Connect. It had previously existed in various forms such as Brymon Airways, British Regional Airlines, British Airways CitiExpress and via franchisee Manx Airlines.

In 2006 a chap called Willie [Walsh], some of you may have heard of him, arrived at BA and decided that we should sell BA Connect to Flybe, the reason being a lack of profitability. At the time, BA felt that London’s City business was still worth retaining so CityFlyer was formed using a fleet of RJ100s. CityFlyer flew its first flight on the 25th of March 2007, and since then has carried 24 million customers and flown nearly half a million flights.”

The current CityFlyer fleet comprises 20 Embraer E190SRs, down from a pre-pandemic peak of 24. The SR stands for ‘Special Requirement’ and pertains to the particular union demands at Britsih Airways:

“Within BA we have something called a scope agreement. This limits which pilots can fly an aircraft and, at that time, the agreement with the British Airways trade unions was that only aircraft of less than 100 seats, and that was certified seats, could be flown by non-mainline pilots.

It wasn’t enough to simply remove the seats; you actually had to have the aircraft re-certified [as having under 100 seats]. We worked with Embraer to have the aircraft certified as an Embraer E190SR, hence we were able to operate it within the CityFlyer fleet.

The Embraer is great aircraft. It copes with a narrow runway and steep approach at London City very well. It enables us to serve some unique and operationally challenging airports such as San Sebastian, Chambery and Florence.”

At some point, however, the E190 fleet will need to be replaced, although by the sounds of it there are no plans to do so at present. In particular, it appears that BA CityFlyer wants to take a ‘wait and see’ approach to London City Airport’s current expansion plans, as they could seriously effect any future prospects at the airport.

There can’t be many airlines that are unable to access a home base for 24 hours every weekend. And we consider the proposals by London City balanced and proportionate ….. Increased utilisation associated with adjusted opening hours is critical to making an investment case .

The challenge for us as a business is that the moment you move to new generation aircraft, your cost of ownership increases quite significantly. Yes, you get the additional gauge, but you need to be confident that you’re going to fill those seats. I think the London City Airport planning application is really key.

We sit at about six and a half to seven hours worth of aircraft utilisation within it which isn’t terrible for a regional outfit, but if we were flying over the weekends, you would see that number increased quite significantly. It really helps the investment case for the new generation aircraft. I think we need to see how the market recovers over the next couple of years before we make that decision but at some point new generation aircraft will feature as part of the plans for CityFlyer.”

Tom cites the changing split between business and leisure travel, which now sits at 60% business and 40% leisure rather than the 70/30 split before pandemic, as a key reason why weekend operations would be hugely beneficial.

How (and why) BA Euroflyer was started

Euroflyer is a completely different story having been built from scratch rather than as the result of legacy airlines. It is also much younger, having operated for less than 18 months.

BA has never really made money shorthaul at Gatwick, with only one year in the last 15 delivering profits. The Gatwick leisure market is ruthless with fiercely competed yields requiring razor sharp attention to cost, something BA simply wasn’t equipped to do under the previous management structure. That meant it was difficult for BA to ever make a profit out of short haul at Gatwick.

The question was, armed with a blank piece of paper, could we find a way to make Gatwick work for BA? Inspired by the success and autonomy of CityFlyer and Iberia Express, we formed a plan to create a new entity that would operate independently, with its own AOC and its own management team. That allows British Airways, via Euroflyer, to compete with low cost carriers at Gatwick whilst still delivering the very best of BA service and quality. Our Club product in particular means we offer something unique at Gatwick and there is clearly demand for a full service carrier.

The decision was taken in December 2021 and flights were put on sale a few days later, operating our first flight on the 29th March, less than four months after the decision to return was taken. I don’t know if anybody’s ever set up an AOC or set up an airline, but to go from taking a decision to invest in a market to operating in four months, it’s frankly remarkable.

In Summer 2022 we flew to 35 destinations, and by September 2022, less than six months after we started flying, we’d carried over a million customers. As of last week, the Euroflyer business had operated 28,000 flights and carried 3.7 million customers.

Why air fares are likely to remain high(er)

“There is no question that airlines airports and ground handlers were better prepared for this summer than the last. Everybody recruited hard, everybody built in more buffers and collectively we did a good job getting ready. But it’s still been a difficult summer …. Yes, capacity has increased since last summer, with all airports operating more services this summer than last, but 2023 movements were still well below 2019 when our collective punctuality was higher.

In the first week of September, Heathrow’s on time performance (at a 15 minute departure level) was 55%. Amsterdam 53%. Charles de Gaulle (Paris) and Frankfurt at 44%. Bottom of the pile is Gatwick, at 32%. I should probably add that London City is leading London at 67%. Across all airports, it’s clear that there is work to do.

Air traffic control issues have played a significant part in this story. The first wave of flights in the morning is crucial to an airline’s punctuality. Get the first wave out on time and chances are things will run smoothly for the rest of the day. At Gatwick and City we’re pretty good at getting things ready in the morning. Most mornings, the majority of the flights will be ready on time, eager to get underway, but then we wait. We wait for the inevitable air traffic control delays that have become all too common post covid. Slot of delays of 30 minutes or more are quite common, a magnitude of delay which you simply can’t recover during the remainder of the day.

The first six months of 2023 saw a 93% increase in ATC delay minutes versus the same period in 2022. On one single day earlier this year BA saw 124 separate air traffic control restrictions, military airspace closures, capacity reductions due to staff shortages, daily events across Europe and more disrupting customers, delaying aircraft and increasing carbon emissions. Regrettably, we see no sign of this improving.

We’re now building schedules for future seasons based upon what appears to be the new normal, building additional resilience into our operations. We shouldn’t have to do this. Governments have to realise that UK and European airspace reform is long overdue and is required now.”

Unfortunately, continued restrictions on air traffic slots will lead to increased fares as airlines build in more redundancy across their networks to mitigate any unexpected problems:

“Only yesterday, I was meeting with the CEO of Gatwick Airport talking about what this means for us next summer. And in reality, our customer promise has to be more ambitious than the current on-time performance for departures, it has to be better than that. As we can’t fix the European air traffic control system ourselves, regrettably, what we can do is influence how we build up schedules, we can put fire breaks into the schedules, we can reduce aircraft utilisation, but all of those things come at a cost. We will invest, we will do the right thing to protect the customer promise: we have to. But ultimately, that does lead to more cost, as does disruption.”


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Comments (106)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • IslandDweller says:

    Was there any mention of the densification of the Embraer fleet?
    Would the economics stack up?
    The absolute maximum you can put in an E190 is 114 seats – but then CityFlyer would be legally required to always have three cabin crew on board, compared to current two.
    Always paying an additional crew member even though you won’t always sell those extra seats – and you have payload limitations on hot days at LCY, FLR and maybe a few other ‘difficult’ airports

    • Rob says:

      No, the absolute max you can put on an E190SR is 100 – because that is the legal certification. Do you think BA is going to pay Embraer to get the entire aircraft recertified to carry more people?

      • Sean says:

        They have taken 2nd hand models so surely they paid for the recertification for those. If they think they can make money with more seats and it covers the costs then of course theres a chance they do it.

      • Ben says:

        It would be a simple paperwork exercise. If they wanted to put 114 seats in them then they would do it. They would have to be flown by mainline pilots though, or at least pilots on the mainline seniority list.

        • Rob says:

          Exactly. So that won’t be happening either.

          Realistically they will order a pile of A220s when the City planning application is approved.

          Anecdotally City Airport is apparently struggling badly with no sign of numbers getting back to pre-covid levels. Tom seemed to hint at this when he talked about the changing business / leisure mix and the need to have longer hours at weekends for leisure flights. What I don’t know is how much debt City has under its private equity / infrastructure fund owners – I suspect it is a lot and I suspect it may be getting too chunky.

          • Londonsteve says:

            WFH culture means that the target passengers aren’t commuting into the City and CW with anything like the frequency they used to and certainly not on Mondays and Fridays when they’re likely to be coming or going from long weekends. Tue-Thu is likely to be fairly busy with business traffic but again, if someone would have previously taken the Monday late afternoon flight from LCY to Frankfurt but these days is WFH on Mondays, they’re now more likely to get up early on Tuesday morning and fly from LHR with the first flight of the day. LCY is unfortunately the wrong side of central London for west London and has an economically weak catchment area.

        • PB2 says:

          It’s also 1x cabin crew per 50 pax, so 100 works well, and something to consider if only going a few seats over 100.

  • TimM says:

    Any normal business that made a loss for 14 out of 15 years would have simply gone bust.

    What strategic purpose does the Gatwick operation serve for the IAG business? It is not a hub airport – demonstrated by the poor to non-existent domestic connections. Is it the old colonial fear that if they walk out they will never return? Is the idea to pay crew ever less until they can make 1p profit?

    • Peter K says:

      The article says it doesn’t make money short haul. Suggesting it does long haul.

      Reading between the lines I imagine it’s part of a bigger picture. Having a loss making section to the business to keep the likes of easyjet on their toes, some feeder traffic to long haul from Europe, helps the impression people have of BA, feeds into BAH making money etc all play their part.

      • Rob says:

        You need to be careful about words like ‘loss making’ when dealing with subsidiaries. Euroflyer will pay internal recharges to BA for training, lounge use, Avios, head office support etc etc. Whilst these costs may push EF into a loss, it still contributes towards BA’s overall cost base.

        It’s a bit like Starbucks saying it makes a loss in the UK, but only because it pays a huge loyalty fee on each coffee to an offshore company in a zero tax country which owns the Starbucks logo. This helpfully wipes out UK profit which means no tax. HMRC in theory can challenge such payments but, realistically, it would be hard to justify that the Starbucks brand isn’t worth a large sum per cup.

        • ADS says:

          there’s also the question about how you allocate the revenue from a passenger connecting from a SH to a LH flight … an accountant can easily change the allocation to make the short haul operation look better or the long haul operation win !

          probably more of an issue at Heathrow

        • Charlie T. says:

          HfP is now presumably the UK’s leading Royalty site?!

    • Rob says:

      BA can’t grow at Heathrow. Without Gatwick it becomes an ex-growth company.

      • No Longer Entitled says:

        Or it identifies other area’s for growth. It may be that Gatwick is the preferred location but I doubt it is the only one. This will shock you, but not only do we have Pret’s outside the M25 but we have airports too!

        • Richie says:

          BA did send a B767 LHR-JFK-MAN-JFK-LHR in the past, the economics of a B787 are much better than a B767, with HST from the NW looking unlikely, perhaps a MAN-JFK service may be viable, subject of course to the B777X order being delivered.

      • TimM says:

        I find this desire for growth tiresome. Why grow when you are crap? Concentrate on quality and the rewards naturally follow.

        • Rob says:

          BA is a quality carrier out of Gatwick vs the alternatives. As Tom said, plenty of people are happy to pay the (relative modest) price premium for Club Europe to get lounge access, fast track security, priority check-in, no luggage charges, empty middle seat and a meal. easyJet and Wizz can’t compete with this amongst those happy to pay.

          If anything, I suspect they wish they could push the curtain beyond Row 12 and sell even more Club Europe, leaving the price sensitive to other carriers.

          • ChrisBCN says:

            Why can’t you push it past row 12 – is it the emergency rows? If so why not leave that open and add a second moveable curtain just beyond. Would seem a simple solution if they think they could sell the seats (although, I expect most of the time they couldn’t, which is why they haven’t done it)

          • Rob says:

            1. Seat pitch is tighter beyond Row 12
            2. Apparently the galley cannot hold more than 48 meals

          • yorkieflyer says:

            BA is a quality carrier out of gatters? You are Kidding Rob methinks.

          • Rob says:

            What weird world do you inhabit? In what way does easy or Wizz get close to what BA Club offers?!

          • ChrisBCN says:

            Thanks!

          • Doc says:

            No. It isn’t. It’s simply mainly the only one that offers J on short haul leisure routes. LGW is now my local airport having relocated last year to the South coast from Warwickshire. I’ve flown in the last few months to JTR, AGP four round trips, TFS, RAK, AYT and a couple of others. Crewed with gum chewing newbies, the service is awful and not premium at all. I’ve done it, like many others for double tier points so I can get a larger luggage allowance as we have overseas properties. Having worked in the industry all my career I chat to the crew and the CSM’s are pulling their hair out dealing with job centre recruits (their words) who don’t want to be there. Just the other night, a highly experienced CSM said “serving 42 in Club on an A320 is ridiculous- they’re working us into the ground and we have a revolving door”. There were 5 rows in J on the JTR LGW but this constantly changes by moving the divider. No champagne, no ice, too few meals of a certain kind and trays left for 2 hours after service, is common place. CityFlyer on the other hand used to be superb on the BHX AGP and that was a premium offering mainly due to experienced crew. Out of LGW, the newbie’s are clueless, chewing gum, falling asleep in the jump seat, sitting in the jump seat when experienced CSM’s (back after BA begged redundant crew plus VS CSM’s to join), are doing the bulk of the work… the list goes on but as someone who flies them monthly at least, this is NOT a premium or good offering.

          • Rob says:

            … but you’re flying them – and its not as if there is a shortage of competition on most of those routes. ‘Premium’ also includes things such as ‘high luggage allowance’.

            Crew retention is terrible though. One thing Rhys didn’t put into the article is that Euroflyer wants a large % of its staff to accept ‘summer only’ contracts, so you won’t have a job between October and March, but (unsurprisingly) they can’t fill the full time jobs they have yet alone find people who want to work all summer and hit at home earning nothing all winter.

          • Doc says:

            Rob. I come at this from an industry perspective having worked for airlines- including BA – and tour ops. I’ve read all of this thread because I cannot let this pass where someone in your position is suggesting that BA is a “quality” proposition out of LGW. You know well what good looks like and BA is not good. I am flying them because of TP, nothing else so STRATEGICALLY, I can applaud them for using TP in this way. As a long suffering shareholder I can also applaud their approach given the pressure from LCA’s at LGW. But to describe them as a “quality” airline, any regular punter looking for quality and service, won’t find it on BA and I won’t let that go unchallenged. I’m amazed you’re at variance with everyone on here on this issue??? I’d be interested to know what you think will happen to the aging BA LGW short haul fleet which is really tatty.

          • Rob says:

            You’re comparing BA with some bizarre mythical product (say Aegean or Turkish on a long haul aircraft from Heathrow) but if you’re flying from Gatwick then BA Club Europe, as an entire package, is a million miles above anything else on offer.

            If you doubt this, book yourself a Wizz flight without priority check in, priority boarding, extra luggage allowance, priority security, lounge access, empty middle seat, a meal and drinks and then tell me the BA Club Europe experience isn’t better than that.

          • Doc says:

            Don’t tell me what I’m comparing! I wasn’t comparing BA to any other airline. You’re flying the BA flag for some reason and describing them as a “quality” carrier out of LGW- THEY ARE NOT. They’re flying 20 plus year old kit with inexperienced staff, insufficient meals and drinks- “oh they forgot to load enough champagne again…..” at extortionate fares which I agree, people are paying for reasons I’ve explained earlier. I enjoy HfP normally but you’re seriously wrong with your understanding of the BA LGW operation. Some of us have deep knowledge of working in this industry and maybe you should employ your listening skills instead of bizarrely defending a sub par airline. I thought you were independent?

          • Rob says:

            Tom did the comparison, not me! He says that he is filling the gap at Gatwick for a quality (relative to the other airlines at Gatwick) carrier. And he is. Whether Euroflyer would count as competitive elsewhere isn’t the point.

            Last night I looked at Oman Air from Dubai to Muscat, because its a flight I need to do next month. £750 return in Business for a flight with a 75 minute block time, so £3000 for the whole family. I’ll take a £250 Euroflyer return any day compared to that.

  • JAXBA says:

    “seriously effect [sic] any future prospects at [LCY]”
    *affect

    • yorkieflyer says:

      Avion express is the weird world loads of folk inhabit ex LGW on BA Rob, nuff said

      • Rob says:

        Even if you book an Avion service, you can still get fast track / priority everything, access to BA’s best lounges, empty middle seat and the same meal as mainline. Still better than Wizz ….

        • Doc says:

          Wizz is a silly comparator. BA lounges at LGW are excellent IMHO and I used them all the time. The J and F are CONSISTENTLY good.

          • Rob says:

            As we’re comparing with Gatwick, Wizz is a fair comparator – Wizz and easyJet are the major alternatives.

  • Kevin says:

    Very interesting. I don’t envy him in that job. Such a difficult industry to try to make money in.

  • ukpolak says:

    We did SOU to the Med twice over the past few months through this subsidiary and on both occasions outbound and inbound, everything was superb.

    Seat pitch, legroom, 2×2 etc arrangements and on one occasion, an early arrival in to PMI which meant a 5 min visit to the cockpit and a chat to the very decent captain, which made my daughters’ (and their dad’s!) day. I’ve had worse seating arrangements transatlantic on 8+ hour journeys, and there was no point in going Club on the Embraer. Decent food and booze on board, and respectable flight times on all legs.

    More expensive relative to local competition from LCCs but I wish them every success.

  • Rivo says:

    I flew with Euroflyer to CTA returning Sunday. Not that I want to jinx it, but the outbound leg was pretty good. The lounge was busy due to the volume of early departures and with a distinct lack of toilets, it was actually easier to go into the terminal, but that would be by only grumble.

    The flight itself was good, despite fog delaying us by an hour. Cabin crew were attentive, cheerful and we had a nice chat with one of them in the jump seat for take off and landing.

    There were a few entitled morons, who frankly were old enough to know better. Just because you are in CE doesn’t mean you get exclusive treatment in comparison to the rest of the cabin.

    • Harry T says:

      People who fly short haul business and act in an entitled manner are very small people indeed!

      I am looking forward to trying euroflyer to Malta later this year. The LGW F lounge is nicer in some ways than the LHR one too.

    • Doc says:

      One decent flight does not make the product good. CONSISTENTLY good is as you should know, is what make a product reliable and “go to”. Comparisons to Wizz are silly. Never flown them but an ex Travel Industry colleague with industry knowledge used them on a business trip and was impressed. I couldn’t.

  • Paul says:

    OT sorry

    In one of your articles you state “In theory, you can book Qatar Airways redemptions on ba.com for the same number of Avios and the same taxes as you’ll find on the Qatar Airways website.”

    When I search on BAEC DUB-DOH-MNL is 103k avios and £149.30
    When I search the same on QRPC, its 80k avios 173.65euro

    Have things changed? Thanks

    • NorthernLass says:

      There are various threads on redemptions in the forum, there’s been quite a bit of discussion of QR pricing lately.

    • Rob says:

      BA adds supplements to some regional departures (Dublin is being treated as part of the UK here). It’s not clear why. I assumed it was an IT error but it has gone on for over a year now.

      Search from London and it matches. Same from some other UK departure points but not all.

  • Dubious says:

    So as a rough estimate:
    28,000 flights, carried 3.7 million customers.
    = 132 pax per flight.

    Assuming their lowest capacity aircraft at Gatwick (A320-232) with 150 seats [with a full CE cabin]
    that’s 132 / 150 = 71% load factor.

    All Ops are post-COVID-19 too.

    Not terrible but I’d except higher, especially as their average seat capacity will be higher – bringing that load factor down further.

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