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NEW: Earn Avios at Heathrow’s World Duty Free, with 250 bonus Avios on your first purchase

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The World Duty Free shops at Heathrow have launched a new partnership with Avios.

You will now earn 1 Avios for every £1 you spend in World Duty Free and other shops at Heathrow run by the same parent company.

This is totally separate from the Heathrow Rewards loyalty scheme – which also earns Avios – and it appears that you can double up by earning in both programmes!

Earn avios at world duty free at Heathrow with red by dufry

Even better, you will receive 250 bonus Avios with your first transaction.

How do I earn Avios at Heathrow duty free?

It’s a little bit fiddly. However, it is worth the effort as you will also save 5% on your purchases.

You need to download the ‘Red by Dufry‘ app to your smartphone and register.

You might not know the name Dufry, but it is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns – in various corners of the world – Dufry, Nuance, Hellenic Duty Free, Colombian Emerald, Duty Free Uruguay, Hudson and Duty Free Shop Argentina.

Dufry has its own app-based loyalty programme called Red By Dufry.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can join here. There is also a link with DragonPass (the airport lounge access card) which is very interesting.

Earn avios at world duty free at Heathrow with red by dufry

Which airports let me use the Red By Dufry app to save 5%?

Before we move on to the Avios angle – which only operates at Heathrow – let’s look at the broader UK-wide benefits of joining Red By Dufry.

Here are the UK airports when you can save at the World Duty Free or Dufry store:

  • Aberdeen
  • Belfast City
  • Birmingham
  • Bournemouth
  • Bristol
  • Cardiff
  • East Midlands
  • Edinburgh
  • Exeter
  • Glasgow
  • Glasgow Prestwick
  • Humberside
  • Leeds Bradford
  • Liverpool John Lennon
  • London Gatwick
  • London Heathrow
  • London Luton
  • London Southend
  • London Stansted
  • Manchester
  • Newcastle
  • Norwich
  • Southampton
  • Teesside

…. plus Eurostar at London St Pancras, Cairnryan Port, Dover Port, Hull Port, Liverpool Port and Eurotunnel at Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for Red By Dufry.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

You receive the discount by scanning the QR code in the app at the till.

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, you will continue to receive Heathrow Rewards points on top of your Red discount.

Earn avios at world duty free at Heathrow with red by dufry

How do I earn Avios at Heathrow?

Red By Dufry has launched a new partnership with Avios at Heathrow.

You will earn 1 Avios per £1 spent at participating retailers. You will receive a bonus of 250 Avios with your first transaction.

You add your British Airways Executive Club number to your Red By Dufry account via the ‘Account’ tab in the app. Go to ‘Manage Partners’. Avios will be sent over automatically after each transaction.

Here are the participating outlets at Heathrow:

Terminal 2

  • World Duty Free (various stores)

Terminal 3

  • World Duty Free (various stores)
  • World of Whiskies
  • MAC
  • Jo Malone
  • Sunglasses Boutique

Terminal 4

  • World Duty Free (various stores)
  • Glorious Britain
  • Jo Malone

Terminal 5

  • World Duty Free (various stores)
  • Collections
  • Glorious Britain
  • Sunglasses Hut
  • Haute Perfumerie

You can also earn Avios at various airports in Spain – there is a list in the Red By Dufry app.

How do I get airport lounge access?

Here’s an added benefit of joining up to Red By Dufry to earn Avios.

Dufry has a partnership with airport lounge card DragonPass which is a competitor to Priority Pass.

As a Silver member of Red By Dufry – which is what you get just for signing up – you can pay for access to any DragonPass lounge for $28.  Virtually every lounge in Priority Pass is in DragonPass.


If you ever shop at World Duty Free at Heathrow, you should sign up to Red By Dufry and start earning Avios on your purchases.

(Make sure you sign up to Heathrow Rewards too, so you can double dip and also earn Avios that way!)

Even if you don’t fly from Heathrow, it is worth joining Red By Dufry if you travel through any of the other airports where it operates to benefit from the 5% saving.

How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (February 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (49)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Peggerz says:

    I have a number of Dufry points. What can I do with them?

  • DeB2020 says:

    Although I have seen this Avios offer in the app, it doesn’t allow me to link to my B A account. Very strange!

    • DeB2020 says:

      Turns out that it was best to reinstall the app. Worked fine after that and the Dufry account is now linked to BAEC account.

  • Nick Burch says:

    You don’t technically need to download the app, though it is normally easier! You can access the same thing on your computer at – you’d need to take a copy of the QR code to then get your discounts etc at the airport

  • Jill Kinkell says:

    Well, there’s a surprise! In one of the app files I rarely look at , discovered I have the Red by Dufry App, am Platinum with 5000 points. Need to investigate what that will give me and didn’t realise I’ll get 10% off goods. Fortuitously heading to London next week.

    • Irwin says:

      The points are worth nil. You used to have to spend to get to platinum. 10% discount and $10 lounge access fee. Then blogs widely published a ‘free route to platinum’ and the $10 lounge access benefit was removed. Thats’s probably where you got your platinum and why you son’t realise your points are worth nil.

      • Jill Kinkell says:

        Oh well, 10% off my quick visit next week is better than nothing. I note my membership started sometime in Dec 2020 so I wonder if HfP had an article round about then

  • Tony W says:

    How is it possible to claim both Dufry and Heathrow Rewards points on a transaction?
    Would I be correct in my assumption that you scan both the Dufry QR code and the Heathrow Rewards barcode when making the payment?

  • freckles says:

    How does the DragonPass lounge thing work? Can’t see any mention in the Dufry app.
    Do you just flash the Dufry app showing you’re a silver at lounge door?

    • Rob says:

      It’s in the app if you dig around. You are given a log-in for the DragonPass website and you book passes there.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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