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Virgin Atlantic increasing the cost of some Delta redemptions from Thursday

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Virgin Atlantic will be increasing the cost of some redemptions on Delta Air Lines from Thursday.

If you had been been thinking of booking a Delta flight using your Virgin Points it will, in some cases, be beneficial to jump in today.

These changes do NOT impact transatlantic flights on Delta Air Lines, whether to / from the UK or elsewhere in Europe.

Virgin Atlantic increasing cost of some Delta redemptions from Thursday

The changes do impact all other Delta flights, eg:

  • domestic US flights
  • flights between the US and Alaska / Canada
  • flights to / from the US from / to the Caribbean, Central America, Hawaii, South America, Africa, the Middle East, Asia and South West Pacific
  • within Asia / Northern Asia
  • from Northern Asia to Hawaii
  • from South East Asia to Northern Asia

If I had to take a wild guess, I would assume that Delta wants to close the gap between its own very expensive redemption flights using Delta SkyMiles and cheaper Virgin Atlantic redemptions on the same flights using Virgin Points. Remember that Delta owns 49% of Virgin Atlantic and has considerable influence on these things ….

The new pricing is already showing on the Virgin Atlantic website here.

This is the current pricing chart for flights to the destinations listed above on Delta Air Lines (click to enlarge):

Virgin Atlantic increasing cost of some Delta redemptions from Thursday

Note that for travel in the rest of 2023, the chart above will remain in place even if you don’t book today.

Here is the new chart for flights booked from noon on Thursday for travel from 1st January 2024:

Virgin Atlantic increasing cost of some Delta redemptions from Thursday

Pricing is per leg, not per trip. If you need to connect to reach your destination, you need to add up the price of each individual flight. You don’t pay the cost based on the combined mileage flown.

What has changed?

It’s an odd set of changes, to be honest.

  • for very short flights, Economy mileage is unchanged but Business Class flights are a little higher
  • for the longest flights, Economy mileage is SUBSTANTIALLY higher (50% higher in some cases) but Business Class mileage is unchanged
  • for everything inbetween, you are generally looking at increases

Virgin Atlantic said:

“We recognise how much our members value the extensive range of redemption partner options available through Flying Club, including flights with our joint venture partner, Delta Air Lines.  We routinely evaluate our pricing and from 7 December we will have updated pricing for redemption flights using Virgin Points on non-transatlantic Delta routes.  Changes will come into effect for flights taken from 1 January 2024.  Redemption prices for Delta transatlantic routes between the US and Europe remain unchanged, and the majority of redemptions will not see a price change.  Virgin Atlantic remains committed to offering our loyal members the most competitive pricing for redemption flights across our partner airline network.”


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (October 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

Up to 80,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

Get up to 40,000 points as a sign-up offer and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (13)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • JW says:

    Availability has always been a bigger issue for me than cost. I’ve tried to book 4 different domestic delta flights over the last year that were open for delta miles redemptions but closed to Virgin. If this change means they open more seats to Virgin, it may be worth it. And if not, it may be moot.

  • Strawb says:

    Economy Main cabin in the 3001-4000 mile range is now an absurd 35,000 points ‐ the same number of points when I redeemed Tokyo ‐ Honolulu in Delta One only 4 years ago. NRT-HNL is only 200 miles or so less than London ‐ NYC. Talk about devaluation, this is off the chart.

  • AJA says:

    I’m not sure I’d describe an increase of 20% as a “little higher”.

    Let’s be honest this is a substantial devaluation of most of the fares.

    I’d guess there are not many redemptions in the 3 longest distance DeltaOne categories

  • Liz says:

    I have booked a one way Alaskan Cruise for 2025 and we are having a few days on land before moving on. The plan is to fly from Anchorage to Montreal. I have been playing around with connections and can’t find anything that is direct. What would be the best route/use of airmiles – I have plenty of Avios and Virgin miles and about 20K AA miles – it would be for 2 people. I have never done internal flying in the USA/Canada of pts so any guidance would be greatly appreciated. Ok to go in economy if the miles requirement gets too high.

    • The real Swiss Tony says:

      The problem is this differential availability & pricing that is now emerging within airline alliances, as has been noted in the comments above when a VS collector tries to redeem on DL.

      On the plus side, I can see cash fares for under £300 in Y or around £700 in J, but it’s a long haul of at least 12 hrs as you’ll have to fly south or at least all the way to Vancouver before heading to ANC.

  • Cathy says:

    And are there ever any business/first class redemptions available to book using Virgin points??

    • Rob says:

      On who? Delta? Delta rarely releases transatlantic space.

    • Mr. AC says:

      I’ve booked plenty. But availability on non-Virgin is tricky to find because it’s so restricted… I usually check Delta first, and then check Virgin for the same dates if Delta shows award availability. Delta’s website is much faster and more convenient for partner awards.

  • Si says:

    Are Delta flights booked through Virgin refundable and do they attract cancellation fees? We have a potential holiday in America next year and would jump on a booking today if it saved us a good chunk of miles and was easily cancellable if our plans change…

  • The Savage Squirrel says:

    +1 re lack of availability.

    If somthing is impossible to buy anyway then is a price increase even a price increasse…? 😀

  • philco says:

    A reminder to folks who complain a fight is available on DL points but not to VS. DL like AF/KLM provides more or less last seat availability on its currency (at absurd prices) so looking at what DL is making available on its points doesn’t tell you much about what is available to partners.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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