Should you convert Amex, Heathrow Rewards or HSBC points to Avios on receipt?

A regular question I receive from readers is about ‘convertible’ points.  There is a psychological desire to move, say, your American Express Membership Rewards points to Avios as soon as you receive them, perhaps because you like to see your Avios balance increasing.

Is this the right approach, or should you leave your points where they are for as long as you can?

Why ‘convertible’ points are more valuable than all other points

Let’s recap why you should value ‘convertible’ points more highly than other points, and why you definitely should not rush to convert them.

In general, you should value ‘convertible’ points more highly than a point which has no other use.  It is therefore worth choosing ‘convertible’ points when given the choice, and you should keep your points unconverted for as long as possible.

There are a number of ‘convertible’ currencies you will come across.  The main one is American Express Membership Rewards points, which can be earned from The Platinum Card, Preferred Rewards Gold, American Express Rewards Credit Card, Business Platinum or Business Gold.

Other convertible currencies include Tesco Clubcard points (to Virgin Flying Club), Heathrow Rewards points and HSBC Premier Mastercard points (to Avios and various other airline and hotel programmes). Most hotel scheme points are also, to a lesser or greater extent, convertible.

(I am not discussing Nectar to Avios transfers in this article, because those points can be moved in either direction, albeit with some loss of value.  This is not the case for the other transfers listed above.)

There is one thing you need to remember

This is the key point I want to make:

• If you have 1 American Express Membership Rewards point, it has more value than 1 Avios even though the former converts into the latter

There are various reasons for this:

• An American Express point will hold its value better.   If you transfer them to Avios and Avios devalues, you have lost out – you can’t convert them back.  Keeping them as Amex Membership Rewards points means that you have alternative options.

• American Express or British Airways may decide to run a conversion bonus at some point for moving your points across to Avios.  If this happened, 1 Amex point would be worth more than 1 Avios.  Whilst I admit that Amex and Clubcard bonuses are rare, Heathrow Rewards (admittedly not since covid) and HSBC Premier (annually to Avios) do run them.

• Amex may run a great promotion with another partner which allows you to get far more value from a point than you would get from 1 Avios

• Your personal priorities may change and you may decide that you would prefer to redeem your Amex points for something else other than Avios.  By not converting, you retain the flexibility. 

I have written on HfP before that, even before the partnership ended, I did not convert my Tesco Clubcard points into Avios.  For years I used them for Safestore as we have some furniture with them and Safestore accepted Clubcard vouchers at 3 x face value.

When that deal ended, we switched to Uber credit at 3 x face value.  My choice was to use 100 Clubcard points for either £3 off my Uber bills or receive 240 Avios.  If I took Avios I would be valuing them at 1.25p each – and I don’t.

Of course, the Clubcard / Uber deal is now over too.  The few Clubcard points I earn – and it is only a few these days – get sent over to Virgin Points simply to keep my life easy.

Fast transfers are another reason to leave points where they are

There is another reason why keeping American Express and Tesco points in their ‘original’ form as long as possible makes sense.  Amex points usually convert to Avios within 24 hours of a transfer being initiated – in general, even transfers done late evening will be there the next morning. Tesco points usually convert to Virgin Atlantic within 24 hours, whilst Amex transfers to Virgin Points are instantaneous if the accounts are already linked.

If a reward seat opened up and I didn’t have enough Avios or Virgin Points, I would be confident enough to assume that the seat would still be there tomorrow morning when I could have converted points across.

Some American Express Membership Rewards transfers are INSTANT – Virgin Atlantic, Delta Air Lines, Marriott Bonvoy and Emirates – as long as you have already linked your accounts.  There is absolutely no reason whatsoever, except for a conversion bonus, why you should move points to those partners before you need them.

Some transfers, admittedly, are not instant.  Slow transfers are one reason why you may want to move across hotel points before you need them.  The last time I moved some Starwood (now Marriott Bonvoy) points to Lufthansa it took 28 days!  I was lucky that the redemption I wanted was still available.  You shouldn’t rely on a hotel scheme moving your points across to British Airways in a hurry.  If you will be totally reliant on a hotel transfer to make a redemption you have planned, you may want to move them in advance.

Conclusion

In general, if you want to maximise the value of your points then you want to maximise their flexibility.  For ‘convertible’ currencies, this means keeping them in their original form as long as possible.

PS.  If you are planning to cancel an The Platinum Card or American Express Preferred Rewards Gold but don’t want to empty out your Membership Rewards account, there is a solution.  Get the Amex Rewards Credit Card, which is FREE and allows you to keep your Membership Rewards account open.  This article explains why the Amex Rewards Credit Card is an easy way to save your Membership Rewards points.

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How to earn Avios from UK credit cards (March 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

There is also a British Airways American Express card for small businesses:

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Platinum is increased from 50,000 Membership Rewards points to 120,000 points. You receive 80,000 points when you spend £12,000 within three months and a further 40,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Gold is increased from 20,000 Membership Rewards points to 60,000 points. You receive 40,000 points when you spend £6,000 within three months and a further 20,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.