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Will British Airways ever tell people that the Nectar conversion rate is devaluing?

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As we revealed last month, the Avios to Nectar conversion rate is being devalued on 11th March.

The rate drops from 300 Avios = 400 Nectar points to 400 Avios = 400 Nectar points. Remember that, two years ago, it was 250 Avios = 400 Nectar points.

Following this change, Nectar will become a relatively pointless part of the Avios universe. Converting into Nectar, with its fixed 0.5p per point redemption rate, will be no better than using Avios for any other non-flight redemption, and in some cases will be worse.

Will BA ever tell people that the Nectar conversion rate is devaluing?

British Airways has still not notified Avios members that the conversion rate is changing on Monday. Take a look at the BA / Nectar page for example.

The only people who know are those who have auto-conversion set up, since they needed to have time to cancel it if they didn’t want to accept the new rate.

We know that Avios is desperate to stop people converting to Nectar – after all, you used to get this begging message popping up when trying to convert:

…. but making a decision not to tell people of a fairly major change is not on. Even a warning email to those people who have converted Avios to Nectar in the past would have been enough.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (94)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Matarredonda says:

    Think you will find Clydesdale Bank purchased Virgin Bank with the object of using the Virgin name.
    Subsequently the Clydesdale/Yorkshire Bank credit card was amalgamated into the Virgin money credit card set up

  • Nick says:

    I appreciate that this is HfP, but, just for information, if this is finalised, and you maybe hold money in accounts with Nationwide and Virgin Money/Clydesdale Bank/Yorkshire Bank, you’ll only have a maximum FSCS protection of £85,000, in total, across all accounts you hold within any/all of those.

    • BBbetter says:

      FCA and FSCS need to work together to put end this hidden rule. Innocent public wouldnt be aware of this legal gap and could be caught out. Even if an event is extremely unlikely, either treat them as different banks or give a 5 year deadline to merge the brands.

    • NorthernDave says:

      They intend to hold 2 licences – it’s on their FAQs – so 85k in each

      • Nick says:

        OK, many thanks for clarifying that ND & CJD. I hadn’t noticed the FAQ’s until now.

    • CJD says:

      Except they will. Virgin Money is the trading name of Clydesdale Bank PLC, which holds a separate banking license and would still remain a separate legal entity.

      Same way if you hold NatWest and RBS accounts, or Lloyds Bank and Bank of Scotland accounts. While both pairs of banks belong within the same banking group, all 4 banks hold separate banking licenses so you get £85,000 with each.

  • Tariq says:

    Could be a quick and dirty way for Chase to get into credit cards if Nationwide want to offload it cheap.

    • RussellH says:

      Chase had a UK credit card (Visa) in the early 1980s – in the days when all Visa cards had to look like Visa cards.

      I had one, but it did not last long. They sold it all to National Girobank (which dates it).

      • Alex G says:

        Chase Manhattan. I had their UK credit card for a while. I don’t remember it looking like the original Barclaycard/BankAmericard though. It came with good perks, but I forget what they were. It will be interesting to see what Chase come up with.

        • RussellH says:

          I do not remember any perks at all, but I am sure that it was the early 1980s. I got it specifically because I felt that it would be easy to use in the USA and back then I had had shops refuse to accept a Barclaycard, because they did not recognise the name.
          Equally, I had had a BankAmericard rejected in this country in the later 1970s for the same reason. I was told that they only accepted Barclaycard + Trustcard.

        • Ziggy says:

          Speaking as a modern day fan of Chase, I remember Chase Manhattan as a bank I truly detested. Its charges were outrageous.

    • BBbetter says:

      Doubt it. The VS cards are all about the Virgin branding and everything such as points, vouchers are tied to it. Chase will have little bandwidth to change anything.

  • ADS says:

    I still find it funny that Avios people went into the Nectar agreement assuming everybody would want to convert TO avios … only to find out that their amazing product wasn’t nearly as good as they thought it was!

    I wonder if Avios people are a little less cocky about their product these days?!

    • Rob says:

      I suspect this is true.

      • daveinitalia says:

        The main issue was the partnership started at the worst time for BA. It was during covid and so it provided a great was for people to cash out points they weren’t expecting to be able to use in the near future (plus the more cautious might have been worried about the airline collapsing or a massive devaluation)

        • ADS says:

          I don’t doubt that the timing was unfortunate … but the fact that Avios are now trashing the conversion rate suggests that the flight from Avios to Nectar still hasn’t stopped !

    • Rob H not Rob says:

      I had a healthy seven figure sum of nectar points via their DHL tie up that were doing nothing so the Avios option coupled with Qatar adopting avios proved fantastic, so it’s been great for us.

    • Lady London says:

      And I am wondering if Avios is trying to terminate their multiyear contract with Nectar through the back door.

      Like, there is no exit clause yet activateable yet perhaps Nectar’s lawyers forgot to put in clauses that stopped Avios unilaterally devaluing the conversion rate.

      Is the Nectar-Avios conversion enough of a quasi cash one to fall under one of the financial regulators? If this is a financial product then it would be referrable to the FOS as a financial product being managed in a way that’s unfair to consumers

      • Rob says:

        I understand there is a renegotiation clause if too much money goes in one direction.

      • Londonsteve says:

        Avios wants a supermarket tie-up. Where else would they go? Back to Tesco? To my knowledge Waitrose doesn’t have a loyalty scheme and they don’t do the volume that Avios would want. Perhaps Aldi would be a swerveball option? They’re always looking to grow market share and are flexible, I’m sure they’d be open to cooking up a loyalty app to track purchases in order to award Avios.

  • jeremy i says:

    hi guys – on virgin points any chance of a virgin cruises flash sale again soon? What are the other virgin points sweet spots – can’t remember whether delta 50k ex-eu is still available. thanks jeremy

    • Andy says:

      It seems unlikely. VV needs cash. Brilliant Lady still hasn’t been delivered; they’ve had to cancel next year’s Australia/NZ season due to issues repositioning Resilient Lady via The Red Sea, booking discounts and ship credit have been reduced and cash prices for all their voyages have soared. The cash and points bargains that were available during their launch seasons were fun whilst they were available, but alas – no more.

      • jeremy i says:

        Thanks Andy that’s kind of you to reply.

        Anyone know whether you can still redeem virgin points for ex-EU Delta flights for 50k and low taxes?

  • Alastair says:

    I have auto-conversion set up for Nectar/Avios and still haven’t been informed of the devaluation.

  • Absolute wally says:

    Aggghhhh I was trying to convert Nectar TO Avios for a redemption and I don’t know what brain fog went on but I realised when the next day when my Avios balance reduced that I’d converted From Avios to Nectar. I thought that’s ok, it’s before March 11th I’ll just convert them back but they’ve not appeared and when I called I was told it’s a 10 day wait ( I feel they should tell you this before you convert) so now it will be after Avios has put in their devaluation. I’m feeling very silly and I’m very dubious the 4 avios seats currently available will still exist by the time this 10 day purgatory ends. I’m presuming it’s another 10 days for the conversion from Nectar to Avios as well. Booo. Is there any point in ringing BA or Nectar about is?

    • John says:

      No it should be instant converting back, and you should get the old rate but you’ll still lose 17% as you’ll have converted 300 avios to 250 avios

  • James says:

    Buried away in the formal regulatory announcement is the potential expansion of Virgin Red:

    “Nationwide and Virgin Enterprises are currently exploring options for a potential partnership relating to the expansion of the Virgin Red loyalty programme to customers of the combined group.“

    • Bagoly says:

      Thank you for finding that.
      I was rather assuming that it would be curtailed rather than expanded.

    • Roy says:

      Interesting. Thinking about it, it’s inevitable that the Virgin Money woukd disappear from the high street. Nationwide has always operated under single high street brand so what’s the alternative? Rebrand all existing Nationwide branches as Virgin Money? Obviously not going to happen.

      But operating entirely under the Nationwide brand doesn’t _necessarily_ mean no ongoing partnership with Virgin.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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