Maximise your Avios, air miles and hotel points

People who don’t buy points are already buying points without realising it

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We have run a couple of articles recently about special offers for buying points:

…. and there have been many others. These articles always generate feedback along the lines of ‘I never buy points’.

This approach is wrong on two levels.

should you buy avios?

The first reason why it’s wrong to never buy points ….

The first reason, which I don’t intend to go into again today, is that buying points CAN make financial sense.

I wrote a piece in 2021 explaining how I spent over £2,000 on Hilton Honors points to book our stay at Waldorf Astoria The Palm Dubai over Christmas – and how it saved me over 60% on the cash price.

In 2021 I looked at the value of buying Hyatt points for their great value suite upgrade awards, and we have another upcoming article using an example in Stockholm.

Last October I stayed at Park Hyatt New York using purchased Hyatt points, using £630-worth of points for a room selling for £1,400.

I’m not going over this ground again but it is worth reading the Waldorf article to learn more about my thinking. The bottom line, however, is that flight and hotel prices have been so high in the last couple of years that it is often possible to make the maths stack up in your favour.

The second reason why it’s wrong to never buy points ….

….. is that you are already doing it.

This second reason is what I want to focus on today. You are ‘buying’ miles and points every day without fully realising it. Ironically, you are often paying more for them than you would pay in the points sales which many people dismiss.

There are three ways of obtaining frequent flyer miles and hotel points which are genuinely free:

  • you fly the airline, or stay at the hotel, on a trip which someone else – usually your employer – is paying for
  • you receive a sign-up bonus for taking out a new credit card
  • you receive points from a product or service you would pay for anyway, and there is no alternative pseudo-cash reward

That’s about it. All of the other points you earn are, de facto, being purchased.

After all ….

  • if you convert Nectar points into Avios, you are losing out on 0.8p of free shopping for every Avios you receive
  • if you convert Tesco Clubcard points into Virgin Points, you are losing out on 1p per point of value compared to redeeming at a partner offering 2x face value (eg Hotels.com)
  • if you convert Heathrow Rewards points to Avios or Virgin Points, you are losing out on 1p of Heathrow shopping voucher or 2p of Heathrow parking voucher for every mile you earn
  • if you convert Capital on Tap points from their Business Rewards Visa card (Capital On Tap review here) to Avios, you are giving up the alternative of 1p cashback – albeit there would be tax issues if you took the cash as this is a small business credit card
  • if you convert American Express Membership Rewards to travel rewards points, you are giving up 0.45p of Amex statement credit or 0.5p of gift card redemptions per point

There are other occasions where you may pay to take part in a deal purely to earn points. For example, Barclays Avios Rewards charges you a £12 monthly fee to receive 1,500 Avios in return – plus a British Airways upgrade voucher every 12 months.

should you buy hyatt points?

Many of these options require you to pull a trigger, just like buying points

There is, psychologically, a difference between pulling out your credit card to buy miles and points and just picking them up automatically. I get that.

When you use your British Airways American Express card, the Avios just turn up. You are not ‘buying’ the Avios by specifically making a transaction, if you see what I am getting at.

However …..

Whenever you log in to Nectar, American Express Membership Rewards, Capital on Tap, Tesco Clubcard or Heathrow Rewards and make a transfer into Avios, Virgin Points etc, you are ‘actively’ buying those points just as if you’d gone to the ‘buy Avios’ page on ba.com.

Conclusion

The point I wanted to get across in this article is that we are all buying points, all the time – we just don’t always realise it.

Actively ‘buying’ more points by pulling out a miles credit card vs a cashback one when you make a purchase should be seen in the context of this.

Whenever you buy points directly OR transfer in from another programme such as Membership Rewards, you need to have a relatively firm plan for using them.

At the end of the day you need a good excuse to swap cash (very useful) for points (not so useful, as you’ll discover if you try to pay for your dry cleaning with Avios or Virgin Points).

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Occasional Ranter says:

    I have bought over half a million Avios in the last year using Boost when credit card bonuses hit a household BAEC a/c. At <= 0.92p each, this makes perfect sense for my 2 uses:
    – BA biz short haul in Europe, where I'm getting about 3p of value based on published cash fares and about 1.5p of value based on what I'd actually be willing to pay;
    – BA or QR or CX biz long haul to OZ/NZ, where I'm getting about 2p of value based on published cash fares and where there have been very few cheap cash deals anyway, unless you want to undo the whole benefit of flying J by getting a positioning flight on Ryanair to some far flung European city with no interlining of bags…

    When QR start offering returns in QSuites to AKL again for sub £3k then I might stop buying so many Avios, but when is that actually going to happen ?

    Last trip to NZ, I had to delay the outbound journey at the last moment, couldn't use points for it as a result, cost me £4k one way with CX. It's brutal out there.

  • Kevin says:

    Tesco Clubcard points do convert to Virgin on a 2x basis, and it works out at even more than that if you value a Virgin point at more than 1p.

  • Bernard says:

    Not convinced that pre-buying an ‘asset class’ (in the loosest terms), that pays no interest or dividends, to buy a product subject to long term deflation, and where avios devalue every two years – either directly or by adding extra charges etc, is a financially astute move.
    Far better to invest in better returning assets or pay of the mortgage early.

    (Ok I get it, this is a points website, but let’s no get too clever about it. Avios are generally an exceedingly poor form of investment)

    • Occasional Ranter says:

      Would actually be an interesting article, comparing the value of 1 avios 10 years ago Vs today. Using typical award rates and typical cash fares for same destination.

      I know that with AA miles, J to Sydney was 60k miles 10 years ago, now it’s 85k miles. I think the earning rate on most OW partners is still the same ? Buying miles for cash used to cost about 1.6c a mile in the very frequent sales, now it’s about 2c, I think.

      But the cash fare on a decent airline, one stop, ex London on that route, is what, maybe 70% higher ?

      Availability of award seats is the bigger issue, I think.

      • meta says:

        If you are going to buy points, it should be for immediate to short-term consumption. Some people hoard millions of points, but that’s not a really good strategy. Earn and burn as fast as you can.

        • Rob says:

          This strategy only works until it doesn’t, until you need a room or a flight and you don’t have the balance.

          I’ve started keeping a minimum balance in my Hilton account, for eg. Less bothered about Marriott as Amex transfers are instant, but if a good Hilton event comes up I want to be able to grab it.

          Similarly, I like to keep enough Avios on hand so that if BA announces a new route tomorrow and every flight is open x 4 Club, I can jump in and hoover up seats for the family for prime school holiday dates.

          • meta says:

            In 15 years earn and burn strategy has always worked for me together with diversifying miles and points.

            1) I don’t need to fly BA.
            2) Avios transfers from HSBC and Amex are instant
            3) I don’t need to travel during prime school dates
            4) Using points on events is not really good use of points in my opinion.

          • Nick says:

            When I was earning for business travel, I assigned to values to each mileage currency: full value for what I could potentially use in the next 24 months given the amount of vacation time I had, and then a discounted value for the rest so I would be more inclined to burn the excess on slightly marginal redemptions to get ahead of the eventual and inevitable program devaluation

        • Occasional Ranter says:

          Well, yes, that’s a sound basic rule, but I’ll happily assume a little exposure risk given it’s paid off so well for me over the last 10 years.

          Also, holding a large points balance allows you to book a couple of alternative dates, which is very useful for trips to the other side of the world, where a family or work crisis might otherwise scupper the trip.

          • meta says:

            Just remember what happened to people who held large balances in Radisson Rewards…

      • Rob says:

        You need to decide how to factor in product upgrades though. When I started flying in Business BA had the ‘cradle seat’ which was effectively just a large normal seat (this isn’t SO long ago). Now you get a private suite with a closing door and a fully flat bed.

        • Occasional Ranter says:

          Rob, that’s why we need someone who thinks about these things to write the article 😉

        • meta says:

          Yes, but due to poor BA maintenance can you actually guarantee that your seat or door will actually function? So you need to factor that in.

          • Will says:

            In reality, it’s very rare to have a broken seat or door.

          • Gordon says:

            As long as the maintenance is sufficient enough to stop an aircraft falling out of the sky, and I live to suffer a rare occurrence of a faulty seat, or door, I will be happy!

  • Traumahawk007 says:

    I think too many get hung up on the Avios value. Nothing is free but it gives a massive opportunity for those to experience a higher level of flight comfort in business or first that they would normally be unaffordable. Yes it’s a PITA finding reward flights & BA should make it easier especially with BAPP 241 extra Biz seats.

    • Mark says:

      There is a convoluted way to see this. If you go to book on a specific day using the voucher and then click on ‘find availability on other dates’ it will show you availability using the voucher

      • Traumahawk007 says:

        @Mark I have had previous success finding and booking seats but can you elaborate please just in case I’m doing something wrong as recently
        what I have found is that I put my dates in with 241 and I’ll find availability for outbound but it says no availability for inbound even though the return date tabs below say availability. When I click on the find availability for other dates calendar it shows the date calendar and they are highlighted as if flights are there but what I have realised is that it is showing economy availability and by changing class it will show these economy seats for the return but then hide the original outbound as they’re the extra seats for the 241.
        It’s not easy

        • Mark says:

          Definitely not easy, and in terms of improvements to the IT experience having the option to apply your voucher when doing avios availability searches would be great. I don’t currently pay for seatspy but would probably take the plunge if they offered the ability to search for the additional club seats as a selling point.

          • Rob says:

            It’s physically impossible because the additional Club seats vary by starting point – you see more from Manchester, Edinburgh etc.

  • Kevin says:

    I still don’t follow this! Tesco Clubcard points can be converted on a basis of 2x to both Hotels.com and to Virgin Atlantic points. Why is there a ‘loss’ in this comparison?

    • Rob says:

      It’s not a ‘loss’ – you’re giving up 2p of Hotels.com credit to get 2 Virgin Points, so you are ‘paying’ 1p per Virgin Point. They are not free.

  • Kevin says:

    Sorry, Rob, and very respectfully, as I love your work, but the maths here just doesn’t add up.

    £1 spend in Tesco
    = 1 Tesco Clubcard point
    = 1p (if you get a voucher and redeem in-store), or if you convert:
    = 2p for Hotels.com, or
    = 2 Virgin Points (probably worth more than a penny each)

    In brief, as I see it, the Virgin and Hotels.com partnership with Tesco offer exactly the same deal.

    • Rob says:

      Yes, but if you treat the 2p at Hotels.com as being equivalent to cash (which it isn’t of course) then you are giving up 2p by taking 2 Virgin Points so they ‘cost’ you 1p each.

      • LittleNick says:

        For someone that doesn’t use hotels.com and generally goes direct, this doesn’t apply

  • Kevin says:

    That is a very bizarre way of looking at things if you intend to use Tesco points fir Virgin redemptions, especially as reward fares, when you can get them, are much lower than cash fares. I have always understood your value of roughly a penny per Avios or Virgin Mile as being the value it brings to me when booking a reward flight.

    Here is an example: I recently flew BOM-LHR in economy on VS (fantastic service) using 10,000 Virgin points, plus £113. The points were all gathered from sign up bonus of linking Tesco/Virgin accounts, spend in Tesco, and at one point in the last few years, Tesco/Virgin were worth 3x. So. I accumulated those 10,000 points quite quickly. I’m not a credit card guy.

    Given one point valued at a penny, that equates to £213 for my flight. My points were (at least) doubled from the exchange Tesco Clubcard>Virgin. So I could halve what they ‘cost’ me, and I paid £163 for my 19 hour flight with full service. Take off the sign up bonus, and it’s even less than that.

  • Kevin says:

    10hr flight*

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