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BAPP Amex sign-up bonus is PERMANENTLY increased to 30,000 Avios

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American Express has made two announcements today. The first, covered in a separate article, is the temporary offer of a £400 Amex Travel credit when you apply for The Platinum Card and spent £6,000 within three months.

The second change is on the British Airways American Express Premium Plus credit card.

The sign-up bonus is PERMANENTLY increased to 30,000 Avios.

Alongside this, the spend target for the sign-up offer has been doubled. You must now spend £6,000 within three months to receive the bonus.

BA Amex fee AND voucher qualifying spend to rise sharply

Of course, American Express giveth and American Express taketh away ….

In April, two negative card changes were unveiled:

  • The fee for the Premium Plus card increased from £250 to £300. This was effective immediately for new applications and will apply to existing cardholders on their next renewal date after 1st August 2024.
  • The annual spend required to receive a 2-4-1 companion voucher will increase to £15,000 in November. This applies to all cardholders on that date – if you haven’t triggered your current voucher by 31st October, the target jumps to £15,000 on 1st November even if you were just £1 short.

In light of the fee increase, the increase in the sign-up bonus is proportionate and not unexpected.

Instead of charging a £250 annual fee and giving 25,000 Avios as a sign-up bonus, the Premium Plus Amex now charges a £300 annual fee and gives 30,000 Avios as a bonus.

To be honest, the rationale for increasing the spend required to receive the bonus – from £3,000 in three months to £6,000 in three months – is less clear. Why is the minimum income requirement set at £35,000 per year when you need to spend a chunky £6,000 in three months to earn the bonus?

There is no change to the 5,000 Avios bonus on the free British Airways American Express card. However, the spend target is doubled from £1,000 in three months to £2,000 in three months.

Who qualifies for the bonus on the British Airways American Express Premium Plus card?

The standard American Express bonus rules for personal cards are:

  • you must earn £20,000 to be accepted
  • you won’t get a bonus if you’ve had any personal American Express card in the past 24 months

The Premium Plus card has a different rule

However, the rules are different for the British Airways Premium Plus card (but NOT the free BA card):

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had either of the British Airways American Express cards in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) Gold, Platinum, Amex Rewards, Harrods, Nectar, Marriott or any other non-BA personal American Express card

…. as does The Platinum Card

For completeness, I should mention that there is a similar exemption for The Platinum Card, if you want to pick up the £400 Amex Travel credit which is on offer from today:

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had a card which earns Membership Rewards points (ie Gold, Platinum, Centurion, Amex Rewards) in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) British Airways, British Airways Premium Plus, Harrods, Nectar, Marriott or any other personal American Express card

You can find out more, and apply for, the British Airways Premium Plus card here.

The representative APR is 137.8% variable, including the annual fee.  The representative APR on purchases is 30.0% variable.

You can find out more, and apply for, The Platinum Card here.

The representative APR is 694.9% variable, including the annual fee.  The representative APR on purchases is 30.0% variable.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.


earns points from credit cards

Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (103)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • John Caribbean says:

    Is there anything for upgrading from the free BA card to the premium? And it’s £300 now?

  • BJ says:

    Amex and BA needs to get back to the drawing board on BAPP. It has gone from being the best card on the market to becoming increasingly niche and irrelevant. Heading East Qatar and Finnair offer comparable or better value overall than BA does even with an amex voucher. Added to that many would say they offer better products and services than BA too. Heading to the USA and Caribbean then Virgin and the Virgin Reward Plus card is more attractive due to the cost, qualification, voucher versatility and Virgin redemption promotions. BAPP still has value insofar as it opens up the extra availability, for flying First, and for those within reach of Heathrow and Gatwick who are fussy about flying direct non-stop. However, it is no longer the no-brainer it once was.

    • Ian says:

      Why would BAPP open extra availability flying First?

    • TGLoyalty says:

      Using the voucher opens up extra club availability

    • David says:

      This is getting somewhat dull. You may think and indeed believe what you do, but just keeping on saying it doesn’t make it true; there is plenty of value still in BAPP.

      • BJ says:

        I never said there was no value in BAPP, only that it was less valuable than it once was. I’ll keep saying it as different readerz may see it and think more seriously about whether it is the right fit for them.

        • JDB says:

          @BJ – the thing is that it isn’t necessarily an either/or. One can use BA voucher very efficiently for one trip and then consider QR/AY for another trip which essentially limits you to going east when we like to go west as well.

          I’m one of those fussy people who prefers direct flights albeit no interest in the QF ones to Australia a route where with everyone else you need to deplane somewhere so it adds little extra time to go via Doha, the break is better timed and the service incomparably better vs BA.

          Going to South America, IB via Madrid adds little extra time (or a good stopover) saves a huge amount of Avios/money and offers far more routes and frequencies than direct from London so the 241 works really well.

          Many people like the US/Caribbean routes for which the voucher will work very well.

          You also presuppose that everyone loves AY like you do. We don’t like them at all. There have been criticisms of QR, I think including by you, but we think they’re great.

          As I wrote elsewhere under this article, the BAPP is a brilliant product and not many regular premium travellers can’t extract an awful lot more than £300 of value from it.

          • BJ says:

            I think everybody is getting the wrong end of the stick here. Getting People to think about why, how, where and when they use the voucher is precisely what I’m getting at. Do tvey need it at all to realise value? Can it offer value in conjunction with other FF strategies? Shod it still be tve mainstay of an individuals FF strategy? It is perfectly obvious to me from comments in articles lije this and in the foroms that a not insignificant number if readers do not think as deeply about such questions as perhaps tvey should with tve result that their FF strategies may not be as good a fit to them as it could be. That is what I am trying to encourage them to consider. I am not suggesting they my view is the only value or right one but I am certain that the voucher is less valuable than it once was. I’m also fussy about nonstop direct and if I still lived in London BAPP would still be the mainstay of my FF strategy. For years this was even true whilst I lived in Edinburgh, it is only in the last few years that my views hace changed due to increasing cost of earning and using the voucher in comparison to the costs of redemptions via AY+ and QAPC.

          • Matt says:

            Me and my partner got the BAPP last month when the BA website targeted offer of 60k sign-up for £3k spend in 3 months was on offer. Also got the an extra 3k avios each for adding supp card after application. That’s an easy 135k avios. Picking up on BJs point though, I have no interest in the companion voucher anymore. I think Qatar J East is far better than BA offering. And it only costs 300k avios (and fewer taxes than BA) for 2 pax. I used to place loads of value on the companion voucher, but no longer. We’ll be cancelling our BAPP cards after sign-up bonus triggered for pro-rata refund.

          • Numpty says:

            @ Matt and BJ, the 241 voucher has lost its value for me too. Like you said Avios redemptions on Qatar are decent value even without a 241. For a booking to KL next year we are using Qatar on the way out with avios. Then coming back with BA using the 241 (2 separate bookings). But i have been checking availability for Qatar on the return flight, if it was there then i would drop the BA flight (and recover a 241 voucher).

            My BA Amex was cancelled last week, for first time in 13 years i have no Amex card – and wont for the next 2 years. Avios earning will be via HSBC, then perhaps Barclaycard.

  • Ian says:

    £300 is getting ridiculous and with the level now at £15,000

    The offers are also weaker than they used to be.

    We will cancel one of ours. Just not sure which one yet.

    Are we looking at the start of the end for Amex as being an option for points in the UK?

    • Lumma says:

      For that £300 I could get 32,000 points via avios boost. My usual aim for the voucher is saving 42,500 points on a solo iberia business class ticket to Latin America, so I can save 10k points with the voucher but I have to spend £15k on the card to get it, which isn’t easy

    • NigelT says:

      Like Ian, I’m cancelling one of our card. I really can’t justify spending £600 a year on fees for having two cards, nor am I going to put £30,000 of spend through on them to get two Companion Vouchers.
      So, in my case, Amex will now have £300 a year in fees off me and just £15,000 of spend instead of £500 and £20,000.
      I suspect I may not be alone.

    • JDB says:

      @Ian – how is £300 “getting ridiculous”? This is the one Amex card with a USP and a fairly readily ascertainable value which you would struggle to calculate as being under £300.

      The voucher, even if used for a cheap trip like Club to Spain, would save you 30k + Avios for the second seat and of course if you use it on long haul it will save three to ten times that, so fee covered whatever. On top you get extra Club availability that has some value, an extra 0.5 Avios per £1 spent (and 3 Avios on BA spend). Then, this year you were offered up to 200 tier points for doing nothing.

      The fee would of course be ridiculous if you never travel by air and/or don’t spend enough to trigger the voucher.

      • TGLoyalty says:

        The fee would of course be ridiculous if you never travel by air and/or don’t spend enough to trigger the voucher.

        And then it would be ridiculous to have this card lol

  • Lumma says:

    I can’t remember, have pro rata refunds ended yet?

  • NigelT says:

    I suspect the new spend target of £6000 in the first three months may prove too much for many potential applicants, but perhaps that’s intentional (quality over quantity)?

    • Rob says:

      No, I think they want quantity actually ….

      • Ian says:

        Can’t see how they will get quantity!

        Or are the economy and spending options different in Brighton?

      • mrd says:

        Think they’re going to get quality over quantity after making this change. I was eyeing the BAPP but the £6k spend in months has put me off completely.

        • Rob says:

          It’s weird timing with people going away and not wanting or not able to use Amex abroad. Cuts into the 3 months.

      • NigelT says:

        Can’t see how they’re going to get more applicants by doubling the spend requirement to £6000 in just three months -especially as that’s coupled with a 20% increase in annual fee to £300, and an annual spend requirement increase for a Companion Voucher of 50% to £15,000.
        All that triple whammy and their idea of sweetening it is by giving a modest 5000 extra Avois on sign up (worth circa £50) – and only that if you hit their newly inflated initial spend target!
        I don’t see a queue forming any time soon.

      • TGLoyalty says:

        Well then they are going the wrong way about it … increase the cost, increase the spend threshold for both the welcome bonus and the voucher. I wonder which pricing expert wrote this new strategy

  • BJ says:

    I didn’t say it did, there was a , after availability.

  • Greg says:

    On Rob’s advice (yet again) I waited a few months until an offer appeared on my AMEX account.

    2 months ago I was offered 60,000 sign up bonus for spending £3000 which I achieved in 6 weeks thanks to a hefty car insurance bill. They are now safely in my account.

    Cheers Rob.

  • Neil says:

    The heading ‘ Who qualifies for the bonus on the British Airways American Express Premium Plus card?’ should be about the standard card I think?

    Does having a Business Platinum Amex preclude you from the bonus on the personal platinum card?

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