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BAPP Amex sign-up bonus is PERMANENTLY increased to 30,000 Avios

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American Express has made two announcements today. The first, covered in a separate article, is the temporary offer of a £400 Amex Travel credit when you apply for The Platinum Card and spent £6,000 within three months.

The second change is on the British Airways American Express Premium Plus credit card.

The sign-up bonus is PERMANENTLY increased to 30,000 Avios.

Alongside this, the spend target for the sign-up offer has been doubled. You must now spend £6,000 within three months to receive the bonus.

BA Amex fee AND voucher qualifying spend to rise sharply

Of course, American Express giveth and American Express taketh away ….

In April, two negative card changes were unveiled:

  • The fee for the Premium Plus card increased from £250 to £300. This was effective immediately for new applications and will apply to existing cardholders on their next renewal date after 1st August 2024.
  • The annual spend required to receive a 2-4-1 companion voucher will increase to £15,000 in November. This applies to all cardholders on that date – if you haven’t triggered your current voucher by 31st October, the target jumps to £15,000 on 1st November even if you were just £1 short.

In light of the fee increase, the increase in the sign-up bonus is proportionate and not unexpected.

Instead of charging a £250 annual fee and giving 25,000 Avios as a sign-up bonus, the Premium Plus Amex now charges a £300 annual fee and gives 30,000 Avios as a bonus.

To be honest, the rationale for increasing the spend required to receive the bonus – from £3,000 in three months to £6,000 in three months – is less clear. Why is the minimum income requirement set at £35,000 per year when you need to spend a chunky £6,000 in three months to earn the bonus?

There is no change to the 5,000 Avios bonus on the free British Airways American Express card. However, the spend target is doubled from £1,000 in three months to £2,000 in three months.

Who qualifies for the bonus on the British Airways American Express Premium Plus card?

The standard American Express bonus rules for personal cards are:

  • you must earn £20,000 to be accepted
  • you won’t get a bonus if you’ve had any personal American Express card in the past 24 months

The Premium Plus card has a different rule

However, the rules are different for the British Airways Premium Plus card (but NOT the free BA card):

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had either of the British Airways American Express cards in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) Gold, Platinum, Amex Rewards, Harrods, Nectar, Marriott or any other non-BA personal American Express card

…. as does The Platinum Card

For completeness, I should mention that there is a similar exemption for The Platinum Card, if you want to pick up the £400 Amex Travel credit which is on offer from today:

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had a card which earns Membership Rewards points (ie Gold, Platinum, Centurion, Amex Rewards) in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) British Airways, British Airways Premium Plus, Harrods, Nectar, Marriott or any other personal American Express card

You can find out more, and apply for, the British Airways Premium Plus card here.

The representative APR is 137.8% variable, including the annual fee.  The representative APR on purchases is 30.0% variable.

You can find out more, and apply for, The Platinum Card here.

The representative APR is 694.9% variable, including the annual fee.  The representative APR on purchases is 30.0% variable.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.


earns points from credit cards

Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (103)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Aston100 says:

    We won’t be renewing our BAPPs.
    We don’t spend £30k pa between us.

    • Alan says:

      But you could spend £15k on one card with a secondary cardholder?

  • Phil says:

    Do we think that the increase to the annual fee, the bonus period spend threshold and the companion voucher trigger spend limit is all about changing the demographic of the cardholders? We’ve heard a lot from people who’ve said they will be giving up the card, but interested in what the impact will be on new sign-ups. I’m also interested if anyone has heard anything more about the tier point experiment that ended in May, as that is a potentially decent addition to a card with new premium requirements and corresponding more premium benefits.

    • Rob says:

      Amex is desperate for MORE cardholders, hence the surge in promotional activity this year. The £6k spend is a mistake I think. £3k is too low, arguably, now that you need to spend £1,250 per month anyway to trigger the 241, but £6k is too high. £4k would be more reasonable.

      The other snag with high targets is that people tend to ‘build up’ spend on a new card. You need to find out which regular stores accept Amex, perhaps you only order a supp card after getting the primary one etc. Making people spend more than the run-rate for the voucher in the early months is unnecessary.

      As soon as pro-rata fee refunds are dead then potentially these limits could go entirely. Amex has your £300 which pays for the bonus so even if you don’t spend a penny and cancel after a year it’s not a huge loss.

      Anyway …. the next 6-9 months will see the biggest influx of new travel rewards cards since the interchange fee caps, so plenty of other options.

      • George K says:

        Curious about the 6-9 month window. Has something happened that made others want to join the party? Ever since the introduction of the cap, it’s been an orderly exit…

        • Rob says:

          People who packed up their toys when the old ‘licence to print money’ days ended are deciding that there are reasons other than a massive bag of money to be active in the co-brand market (one reason being a small bag of money).

      • The Savage Squirrel says:

        Oooh. That has piqued my interest! You tease 😉

      • Paul says:

        Another issue is card acceptance. While I try to use the card at every turn it is simply not accepted universally and often treated as a communicable disease. EBay are the latest to dump acceptance from 17th August.
        I have been wondering how to game the £6000 spend. A fully flex refundable F ticket but what happens when it is refunded?

        • Rob says:

          They take the bonus away.

          This game only works when triggering a BA 241 voucher.

          • TGLoyalty says:

            Unless you cancel after the points transfer over and before the refund hits ofcourse. But that would be morally wrong.

          • Rob says:

            Indeed. Wouldn’t be rushing to apply for any future Amex cards if I did that though.

        • Jonathan says:

          A tactic people probably use is (although never mentioned on here) is buying a fully flexible F ticket for about 11 months in advance to travel time, before that time comes, reap in the SUB and all the regular points from credit card spend, then cancel the card, after that’s done then cancel the ticket.

          Amex need to be careful that not too many people are doing things like this, as they’ve created a system that encourages SUB chasers, and don’t really offer much to people who’re loyal to them.

          There’s enough HfP readers who in the course of around 10-11 years will have had around up to 10 Amex cards within that time in their wallets

          • wally1976 says:

            The last paragraph of your quote led me to have a look at my applications spreadsheet…in the last 9 years, I have had 40 Amex cards and my wife has had 34 (that’s not including supp cards)! I’ve only been declined 4 times and my wife 3.

  • LLLL says:

    Absolutely dreadful deal. £6k in 3 months is ridiculous alongside the £300 fee. Far better just getting the Barclaycard Avios Plus or switching allegiance to Virgin Atlantic. Both of those cards will take £6K of spend and give you a lot of points, as well as a large proportion of the way towards their annual voucher. Oh, and they much cheaper than £300 too.

    BA/Amex have just written a case study on how to kill the best card on the market. Which is a real shame, particularly as I’ve now completed my 24-month non-BA period and need a new card. Barclays it is.

    • Paul says:

      agree. They’ve killed it. VS offering far better (and sounds like it’s hopefully improving soon too).

  • HampshireHog says:

    All in all the succession of ‘enhancements’ is very disappointing. We’ll be ditching one of our two BAPPs once a 10k voucher is in the bag in October

  • HampshireHog says:

    Oh and I really don’t get the positive spin headline on the article, poor tbh

    • Rob says:

      What actually happened is that Amex didn’t make it clear in advance that the minimum spend was going up. The article was written on the basis of the bonus increasing. It was only yesterday (when I was in Venice at the Biennale) that they mentioned it so I slotted in the extra lines. Could have amended the headline but we also have character count issues.

  • Sam says:

    6k spend in 3 months. Have Amex lost their minds?
    £50 additional fee for meagre 5,000 extra avios with a bonus spend requirement many will struggle to meet.
    I was 50/50 on this when the changes were made, but this has pretty much confirmed to be I won’t be renewing.

    • Alan says:

      The spend requirement for a bonus should have no impact on a renewal decision. Sure if going back to the change to £15k spend, but that’s not unachievable for most.

  • NorthernLass says:

    This is making me look at free card in a new light. I know the companion voucher has 1-year validity and only covers economy, but can it also start outside the U.K. now? You could still get decent value on routes where flying time is 8 hours or under and cash fares are high.

    • LLLL says:

      Very good point here. I switched my allegiance to Virgin points and their card. Was hoping to come back to BA with the BAPP Amex. But they’ve killed it, so I’ll go Barclays instead. After that, you raise a good point about the free BA Amex card. I still think there’s a lot of value in the 1 year economy only voucher if you’re limited to school holidays. 2x refundable ticket to the US for 50-70K Avios plus £300-or-less in fees is great for school holidays (even though availability is often limited).

    • Jonathan says:

      There is definitely a problem that Amex clearly think too highly of this card, whilst there are benefits to it that’re great, it’s leaving more and more people worse off keeping / applying for this card…

      If they made it easy enough to obtain status with the card, (like the card in Spain where it gives the equivalent of BA Bronze after spending €9K within a year) they’d almost certainly be laughing. Although having said that, BA Bronze doesn’t really offer much that makes it really worth going for, it’s alright if you’ve got it, but not worth chasing tier points if Bronze is primary goal, knowing fill well you won’t be able to get to Silver or higher

    • Sam says:

      Economy works for us currently as our youngest is 2 and there’s absolutely no way I’m risking CS with him!

  • Misty says:

    So pleased I was approved for the Barclaycard Avios Plus, and that I have a Gold Amex. I was waiting for the autumn to see if there was an enhanced bonus offer on BAPP, like the one that just finished, but don’t think I will be bothering now. It’s not just this hungry card that needs feeding it’s others as well, I would think £6000 in 3 months is a big ask for some people.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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