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ibis Earls Court hotel to re-open as a two-brand property

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The massive (for West London) ibis Earls Court hotel is approaching the end of a major refurbishment.

The hotel has split into two during the works:

ibis London Earls Court room
  • Mercure London Earls Court will have 282 rooms, of which 144 will be available from the end of July and the remainder completed by the end of the year

A new restaurant, Barnaby’s, has also been created.

I suspect that rates will be low and that, given that the new rooms are looking good, this will represent a decent deal for someone looking for a cheap option.

This hotel used to be in high demand due to having the Earls Court exhibition centre opposite. This has now been demolished and will be replaced by housing. The Olympia exhibition centre is also closed for refurbishment, and when it reopens will have Hyatt and citizenM hotels on site.

History may show that the hotel should have been demolished and turned into apartments rather than refurbishing it, but for now you can take advantage of what should be decent deals.

Both hotels are part of the Accor Live Limitless loyalty scheme which we reviewed here.

You can book the ibis London Earls Court here and, for stays from late July, book Mercure London Earls Court here.


Accor Live Limitless update – March 2025:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (41)

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  • SydneySwan says:

    Just tried a random date – November 8 – for the Ibis Earls Court. An absolute steal at 371 quid (breakfast included).

    • Paul says:

      Paul Wellers gig is on just down the road in Hammersmith, and an event at (the still open) Olympia is on that date too, so demand is probably high for room close by.
      It regularly is showing a £120-140 night through the Autumn. Which for London nowadays isn’t shocking.

      • Paul says:

        And the following afternoon, Chelsea play at home. Which is only a short walk to the stadium

      • AS says:

        Indeed it isn’t. I am paying c£160 for a sunday night at the Premier Inn, in Archway soon. No Arsenal game on that weekend so not sure what is going on with prices (had no choice in location for me, as it is a work event). I like a PI, they are v solid, but I was surprised to see quite such “punchy” pricing for one in a relatively obscure, albeit quite well connected, corner of North London.

  • Numpty says:

    HSBC Premier also has a few different discount offers for Expedia which are all year. Along with Expedia gold status, while it lasts in that format.

  • Stuart says:

    Ibis Earls Court was my go to hotel when visiting London due to location and price, even largely got me to Platinum status via nights (Rob, some of us have done it this way😆). By splitting into a Mercure (“midscale” brand), I would expect the ibis (“economy” brand) rates to increase as there will be fewer ibis rooms, as my dummy bookings show higher rates. The Mercure rates will obviously be higher than ibis. Ages ago there was a nearby Mercure on the corner of Cromwell Rd and Lexham Gdns but I never stayed there.
    But I guess they are both classed as “cheap” in the HfPverse where luxury is the routine and hundreds£££/night is trivial in London.
    How is the building being divided: e.g. upper half for Mercure and lower half for ibis?

    • Rob says:

      Cromwell Road closed, had shockingly tiny rooms. Not sure how the hotel is split. We were offered a free night but we struggled to find enthusiasm in the office! In any event we are already committed to doing YOTELPAD and The Londoner.

      • ed_fly says:

        intrigued to hear what you’ve got to say about the Londoner, looks to potentially be style over substance.

      • Ryanfozzie says:

        I’ll stay and do the review if you want… 😛

  • Rich says:

    IC Rooms…’many with interconnecting capabilities’ = my worst nightmare. They are never effective at reducing sound transfer, especially if floors are tiled.

    • TooPoorToBeHere says:

      My biggest frustration with interconnecting rooms is you can never be sure of actually getting them. Booking engines don’t let you do it, it’s a “call/email the hotel and request and hope it’s honoured” thing.

      We haven’t used hotels for family travel for years – always airbnb – and this is a significant factor.

      • Rob says:

        Hilton lets you book them, it is a tick box during the booking process.

    • Bagoly says:

      I have seen some which have doors on both sides, sound insulation material within the doors, an air gap in between, and sealing around the doors. Those work.

      • Rob says:

        These days, connecting rooms are normally connected at corridor level, with one door (usually open) leading to two rooms doors. When connected, you close the other door and leave both room doors open.

        • Rich says:

          Sure, these days…..when a hotel is built. There is still the odd hotel, well 10s of thousands actually, that aren’t like that. I’ve had two recent instances at IC hotels in Europe where the issue was so bad I had to change rooms and now proactively ask not to be roomed in one.

          As you say Rob, the Hilton App allows you to select or avoid them at online check in.

  • Paul says:

    Just to note, Olympia is not closed. It is still open for events throughout the refurbishment. There is a reduced schedule, but events are still happening

    • ADS says:

      I came here to say this!

      The main hall (opposite the train station) is still in use … it’s the other parts of the complex that are closed for refurbishment

  • Jordan D says:

    Frustrating you can’t book Eurostar tickets via the Expedia link, even though it recognises the right three letter codes for St Pancras and Gare du Nord.

  • MurrayF says:

    prices look really good for the intercontinental Crete. Then I looked at the photos and they have opted for disgusting open bathrooms. Would go solo but not with my wife. Also no sign of a lounge on any of the room rates. Not interested in any hotel where I cannot sit on the toilet in peace in a closed room

    • Bagoly says:

      I’m really surprised at this in an IC.
      Part of a more general point that it would seem sensible if brand standards had more connection to things that matter to guests as well as to owners.
      At least they have clear pictures where one can see.

      • Rob says:

        It’s a resort hotel which will attract families so having connecting rooms is a no-brainer. It’s more about how they do it.

  • broomy23 says:

    Will Emyr be able to get any additional benefits when it comes to booking the IC?

    • Rob says:

      Yes, it is presumably in the Leisure & Lifetstyle IHG portfolio.

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