A Radisson Blu hotel opens in Sheffield
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Radisson Blu has just opened a hotel in Sheffield.
It is a brand new property (website here), developed behind a Victorian facade on Pinstone Street. It faces across to the Town Hall and Peace Gardens and, of course, to Accor’s Mercure hotel.
The hotel has 154 rooms and features a rooftop Indian restaurant and bar called Governor Gupta.
The Sheffield hotel scene has never been great. The Crowne Plaza is a disgrace to the brand, being so bad that the adjacent Holiday Inn Express often sold for a higher rate – but that hotel is now closed, presumably block booked by the Home Office. The Hilton deteriorated into a Best Western. The Novotel is dull. My preferred choice in recent years has been the Mercure St Paul’s which is surprisingly decent, attached as it is to the Winter Garden.
Radisson is paying £2.5 million per year to lease the hotel from the local authority. Room rates are going to have to pick up sharply from their current £65 to £75 per night if the hotel is going to be profitable.
A quick bit of maths shows that, at 70% occupancy, it would need to charge £150 per night to generate £5m per year excluding VAT. This is before a single penny is spent on staffing, utilities etc. This ignores food and drink and functions revenue of course.
Remember that American Express Platinum cardholders get free Premium status in Radisson Rewards. The main benefit of this is to unlock ‘Discount Booster’ which gives you a deeper cash discount in return for a lower level of points earning. You can also transfer Membership Rewards points into Radisson Rewards at 1:3 although this makes little sense since Radisson devalued.
You can find out more, and book, here.
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How to earn Radisson Rewards points and status from UK credit cards (April 2025)
Radisson Rewards does not have a dedicated UK credit card. However, you can earn Radisson Rewards points by converting Membership Rewards points earned from selected UK American Express cards.
These cards earn Membership Rewards points:
- American Express Preferred Rewards Gold (review here, apply here) – sign-up bonus of 20,000 Membership Rewards points converts into 60,000 Radisson Rewards points. This card is FREE for your first year and also comes with four free airport lounge passes.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
- The Platinum Card from American Express (review here, apply here) – sign-up bonus of 50,000 Membership Rewards points converts into 150,000 Radisson Rewards points
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
- American Express Rewards credit card (review here, apply here) – sign-up bonus of 10,000 Membership Rewards points converts into 30,000 Radisson Rewards points. This card is FREE for life.
Membership Rewards points convert at 1:3 into Radisson Rewards points which is a very attractive rate. The cards above all earn 1 Membership Rewards point per £1 spent on your card, which converts to 3 Radisson Rewards points.
Even better, holders of The Platinum Card receive free Radisson Rewards Premium status for as long as they hold the card. It also comes with Hilton Honors Gold, Marriott Bonvoy Gold and MeliaRewards Gold status.
We reviewed American Express Platinum in detail here. You can apply here.
Got a small business?
You can get free top-tier Radisson Rewards VIP status with the new Capital on Tap Pro Visa credit card for small business. Clck here to apply.

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
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