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Amazon launches a new UK credit card with Barclaycard

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Amazon has gone back into the UK consumer credit card market with a new product operated by Barclaycard.

It is decent in terms of benefits. However, we do not recommend HfP readers get this card because it will block you from the Barclaycard Avios credit cards and their generous sign-up bonuses.

It may, on the other hand, be one that you could recommend to a non-traveller looking for a free non-Amex credit card with decent benefits.

Amazon launches UK credit card with Barclaycard

You can see details on the Amazon website here. The APR is 28.9% variable.

The key features are:

  • no annual fee
  • £20 Amazon voucher as a sign-up bonus
  • 0.5% back on spending, paid in Amazon vouchers, for the first year
  • 0.25% back on spending, paid in Amazon vouchers, from Year 2
  • 1% back on Amazon spending
  • 2% back on Amazon Prime Day and other ‘event’ days

You CANNOT use this card with Apple Pay.

The 0.5% return in Year 1 makes the card more valuable than major ‘non travel’ reward cards such as the Marks & Spencer, Sainsburys, Tesco and John Lewis products. These tend to pay you just 0.1% to 0.25% of your spending. Even after Year 1, 0.25% is at the top end of what you could expect to earn from a consumer card like this.

(Of course, it would make more sense to get the free Barclaycard Avios Mastercard, which earns 1 Avios per £1, and transfer the Avios into Nectar points at 1:1. This would give you 0.5% back every year, not just for the first year. Your average member of the public won’t go for this, however.)

The sign-up rule is:

“You won’t be able to apply for the Amazon Barclaycard if you already have a Barclaycard, or have had one in the last 6 months. Barclaycard will be opening applications for existing Barclaycard customers in the future.”

The last line is interesting. This is the first time that we’ve seen Barclays publicly state what we have been telling readers for a couple of years – that there is a major IT upgrade going on at Barclaycard which will allow you to hold multiple cards at the same time from 2025.


best travel rewards credit cards

Want to earn more points from credit cards? – October 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

Up to 80,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

Get up to 40,000 points as a sign-up offer and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback when you spend at least £2,000 per month.

Barclaycard Select Cashback Business Credit Card

Get 1% cashback when you spend at least £2,000 per month* Read our full review

Comments (80)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • HH says:

    The lack of Apple Pay support is unusual for a credit card in 2024…

    • Qrfan says:

      Virtually all my in store Mastercard spend goes to Virgin because of the lack of Barclays Apple Pay. I can’t be the only one. It’s bizarre.

      • Matt says:

        Barclaycard avios works on Apple Pay

      • Richard E says:

        My Barclaycard Avios card works just fine on Apple Pay. I recall that there was an extra layer of checks when adding it, but it’s been fine since…

      • HampshireHog says:

        No Apple Pay a reason not to use a card, blimey, how weird

        • Rob says:

          No way would my 16-year old get a card which didn’t support Apple Pay and I suspect the majority of Apple-owning U30s would agree. I admit for us oldies its more of an emergency fall-back payment method.

          If the card said ‘doesn’t work on contactless, chip and pin only’ I suspect you’d say the same.

          • HampshireHog says:

            Actually no and I always ask for a receipt, quite annoying when increasingly nowadays one isn’t automatically provided. In some countries a receipt has to be provided by law I gather, presumably to avoid tax evasion by the retailers

          • Talay says:

            Unless you kept your kid away from the Darkside.

            I gave in too aged 16 and a grand plus on an iphone versus 20% of that on Android !

    • Colin MacKinnon says:

      My Barclaycard works with ApplePay … if that’s the thing where you use your phone instead of the actual card?

      • Lumma says:

        Yeah, I think it’s a mistake in the article. It’s Google pay that doesn’t work with barclaycard if I remember correctly. Unless they’re specifically restricting this Amazon card for some reason

        • Rob says:

          Clcik through to the application page. Says very clearly ‘no Apple Pay’.

          • Panda Mick says:

            Those with a better memory will remember just how silly (I choose the adj. carefully) Barclays looked when ApplePay first came out and they didn’t support it, citing the wish to do their own thing

            I truly don’t understand people that bank with Barclays from a consumer perspective

          • PH says:

            Probably because Amazon wants to push a rival payment service and/or not give Apple any data (unsure how much if any gets passed across via Apple Pay anyway)

          • PH says:

            And yes I remember Barclays pushing their ‘Bpay’ bracelets about a decade ago 😀

    • illuminatus says:

      Yes, v strange, but not an issue with Curve

  • BJ says:

    Previous amazon cards had sign up bonuses that sometimes hit £100.

  • Nick says:

    Indeed, the last line, “…Barclaycard will be opening applications for existing Barclaycard customers in the future.”, is very interesting. One of my card top priority’s each year is the £10K spend on the Hilton Honors Barclaycard to keep gold status (upgrade & breakfast). As things are now, I’d definitely go for the Barclaycard Avios too, if that was possible in future.

    • BJ says:

      You must have missed it, that’s old news already.

    • memesweeper says:

      I recently closed my HH Barclaycard in order to be able to get the Avios card. If I’d thought Barclaycard were going to allow multiple cards in the future I would not 🙁

      • Lumma says:

        The thing is, in the past they definitely allowed more than one per person. I had two platinum barclaycards at one point. Probably only back around 2016ish when I closed one

      • BJ says:

        I did the same last year, I cannot say I’ve missed it as there are two other easy cc routes to Hilton points anyway. IIRC there was also some suggestion from Rob/Rhys or elsewhere that a new Hilton card may be coming.

    • AJA says:

      I am another legacy HH card holder pleased by the potential to be able to hold 2 different Barclaycards. I realise I won’t be eligible for a SUB on the Avios one but I’d still apply for it.

  • kt74 says:

    Ah, I didn’t realise the *IT* was the issue. I never was able to get the Avios Bcard because of a legacy consumer one… but I did get a Business Select Bcard, and to say that it has the worst IT UX of any card I’ve had in the last 20 years would be an understatement. Completely atrocious…

  • Gordon says:

    BAPP Avios offer saved, thanks Rob.

  • Simonbr says:

    Does anyone feel it’s likely that Amex/BA will repeat it’s spend bonus involving extra tier points that ran from November 2023 to May 2024?

  • Duncan says:

    Lack of Apple Pay is just bizarre today. Curve is an option, but I know that’s a controversial product amongst the readership here.

    Not for me anyway, but would make it hard to recommend to anyone else!

    • TGLoyalty says:

      Happy curve user since day 1

      • Duncan says:

        Ditto! Working well for me with the Barclaycard Avios, and the free upgrade to Black from the legacy tier is quite nice!

  • Dirtyneedlebluesky says:

    Gutted about the Manchester to Houston route going.

    You could get decent value flights (pre COVID very good value) and excellent service.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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