NoMad London hotel now bookable via Hilton, with a 4-4-3 deal for cash stays
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As we covered in April, Hilton has acquired the hugely successful NoMad London hotel in Covent Garden, with a view to rolling out the brand.
Hilton had been planning a ‘luxury lifestyle’ hotel brand for some time to compete against Marriott’s W and the like. Acquiring NoMad appears to be a way of speeding this up.
NoMad London is now available to book for Hilton Honors points – see here. However, it has been given a points cap of 95,000 points compared to, say, 80,000 points for Hilton Park Lane and The Trafalgar.
This means that, on expensive nights when properties are selling for their cap, NoMad will be the most expensive Hilton points option in London.
If you are interested in paying cash, there is a good deal available.
Hilton’s ‘Impressario’ scheme for luxury travel agents has been rebranded as ‘Hilton for Luxury’, with NoMad added.
Book via a ‘Hilton for Luxury’ agent, such as our partner Emyr Thomas, and you get:
- Book four nights, pay for three
- Free breakfast for two people
- $100 hotel credit per stay (not valid against room rate)
- One category upgrade subject to availability
- Early check-in and late check-out, subject to availability
- Double Hilton Honors points
You will pay Best Flexible Rate as per the Hilton website, paying on departure as usual.
You can contact Emyr via the form here.
You can find out more about NoMad London on the Hilton website here.
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How to earn Hilton Honors points and status from UK credit cards (April 2025)
There are various ways of earning Hilton Honors points from UK credit and debit cards. Many cards also have generous sign-up bonuses.
There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.
You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.
We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.
You can apply for either card here.
SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.
NEW: Hilton Honors Plus Debit
10,000 bonus points, Hilton Gold status and NO FX fees Read our full review
NEW: Hilton Honors Debit
2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review
There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.
Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card. It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.
We reviewed American Express Platinum in detail here and you can apply here.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (50,000 bonus Amex points)
The conversion rate from American Express to Hilton Honors points is 1:2.
