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British Airways cuts Club World meal service for departures after 9pm

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Yesterday we covered the bizarre new breakfast / brunch service that British Airways is serving for lunch on long haul flights departing up to 11.29am.

It pairs a cooked breakfast with wine, a cheeseboard, coffee and liqueurs. Those who have tried it are finding it as odd as it sounds.

On the upside, you are at least still getting a three course meal of sorts. This is no longer the case for Club World departures after 9pm.

BA cuts Club World meal service for departures after 9pm

‘Institutional memory’ is ‘the collective knowledge, experience, and expertise of an organization. It includes the information, processes, best practices, and lessons learned that help an organization function effectively and make informed decisions’.

I mention this because, about 20 years ago, British Airways launched something called ‘Sleeper Service’. It stripped down the Club World business class food service to the bare minimum, on the grounds that most people wanted to sleep on overnight flights and those who didn’t could starve. It was a failure, launching the catchphrase ‘To Fly, To Starve’ and was abandoned. This is despite the fact that it only operated from airports where BA had pre-flight lounge dining.

Multiple rounds of staff departures at British Airways later, everyone who remembers the failure of ‘Sleeper Service’ seems to have left and a version of it is back. This time it is on virtually all routes, irrespective of whether the lounge offers a full meal.

What is now served on Club World departures after 9pm?

The menu has been pared back sharply:

  • appetisers have been scrapped
  • main courses and desserts are massively simplified

Here is an example menu currently in use:

Main courses

  • Butternut squash and coconut soup
  • Grilled tiger prawn salad
  • Chicken and leek pie
  • Cheese and crackers

Dessert

  • Panna cotta
  • Fruit salad
  • Chocolate chip cookies

…. and that’s it.

Bizarrely the menu says at the top:

“Take your pick from an assortment of seasonal dishes. If you’re feeling tired and can’t wait to cosy down, then just choose your main and dessert and a night cap of your choice”.

However, you have no option but to have just a main and dessert because that’s all there is! The appetisers are gone.

This new service has been rolled out on virtually all long-haul routes. The only exceptions are 12+ hour flights. It is, apparently, being used on Cape Town and Mauritius which are over 11 hours.

The airline argues that a ‘one tray’ meal service will allow passengers to get to sleep more quickly. The problem is that British Airways ALREADY offered a stripped down ‘one tray’ option on late night Club World flights. Those who wanted to eat and sleep could have the ‘one tray’ meal whilst those who didn’t could – until last week – have the standard full menu.

It isn’t clear what is offered in First Class. I believe that the menu has also been cut back but bears more resemblance to a proper meal.


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Comments (477)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Ruralite says:

    I’ve thought for a while now British Airways should just rename themselves Bl**dy Awful and be done with it. The old Hale & Pace Yorkshire Airlines parody could be BA nowadays

    • Dubious says:

      Perhaps they should just remodel themselves like ZipAir. Modern Business class seat, but nothing else. Add-ons ordered in advance only?

    • HampshireHog says:

      Huh at least you got a proper fish and chip meal on Yorkshire Airways

  • John says:

    Mmm, World beating!

  • danimal says:

    I wonder if their “data” is showing them that passengers are just not eating huge meals after 9pm? They may be wasting lots of meals.

    It would make sense, but they could have been so much cleverer about this:

    1. Allow orders to be placed before boarding – e.g. express meal or full service (or “I don’t know”) – that way they don’t need to waste meals.

    2. Improve the “Club kitchen” – I quite often don’t want a 3-course meal at 11pm BUT am peckish at whatever time it is I wake up mid-flight. Something more substantial than popcorn would be great.

    • NorthernLass says:

      You mean a similar model to the one they had pre-Covid 🤷‍♀️🙄

      • Daniel says:

        Yes! Or speed things up even more with ordering via the IFE rather than waiting on someone to come round and take your order on a piece of paper.

        They’d free up a crew member to preparing meals and drinks and make everyone’s lives simpler.

        It would also democratise ordering – i.e. first come, first served, rather than the back of the cabin having to wait FOREVER for an order.

    • JDB says:

      The ‘Club Kitchen’ worked very well for many years and was fully stocked and replenished with all sorts of high quality products until at some point a bunch of freeloaders started filling bags of stuff so they stopped it and it’s now just a vestigial offering. Well done the thieves.

      • James says:

        @JDB evidence?

        • Tariq says:

          You don’t need evidence when you have moral superiority! 🤣

        • JDB says:

          BA cabin crew and managers plus I saw it in action once. I think it was called ‘raid the larder’ then and some nice people took that too literally. Good quality ‘honesty bar’ type concepts have become increasingly untenable in many scenarios these days.

          • Londonsteve says:

            Once. That’s hardly a routine occurrence. Realistically how many business travellers or people spending a large chunk of their own cash in the J cabin are going to fill up their hand luggage with packets of crisps and sandwiches, particularly if there’s a good chance they’ll be seen doing so by the cabin crew? 0.01% of passengers if I had to guess.

          • Bervios says:

            I have vague memories of that happening on the 747 fleet when PE was situated in between First and Club IIRC

  • berneslai says:

    Just to query the tone of these two stories Rob – you don’t think these changes will stick around for long?

    • Rob says:

      Historically changes like this have been scrapped in the face of passenger feedback. The fact that even the national press are now nicking our story word for word with no credit (not that I’m bitter) will encourage its demise.

      • Fuggi says:

        Can you not complain/claim plagiarism?

        • Rob says:

          We all ‘borrow’ from each other, it’s part of the system. This very article you’re commenting on is obviously 100% cribbed from third parties given that I haven’t been on a late evening Club World flight in the last 9 days. Some other journalist will then use my article to write theirs.

  • ashic says:

    Surely nobody wants to be consuming alcohol or caffeine before sleeping. Sean Doyle must be eyeing that up as the next things to target!

    • LittleNick says:

      I enjoy a whisky before I sleep, some say it helps

      • meta says:

        Some people are immune to caffeine. My partner can sleep like a baby after a cup of coffee.

        • LittleNick says:

          Exactly, soon BA will have no food or drink or IFE and just be a flying bus with either seats or beds the way it’s going. They should put Leary in charge if that’s the aim, least they might depart/arrive on time that way

          • Jonathan says:

            That’s pretty much already the case if you go to Egypt, Jordan Isreal (when it comes back) with BA…

    • BA Flyer IHG Stayer says:

      Speak for yourself!

  • Ren says:

    Is ba heading straight into the ground? Been trying to book a multi city trip thru their site for the last 5 days and it fails every time. What a pile of garbage.

    • BA Flyer IHG Stayer says:

      For multi city I’d create options using google flights then call.

      That part of the website has never been good. Though the BAHols option does work.

  • JDB says:

    Pre-selection actually caused far more complaints and creates greater logistical issues for last minute aircraft swaps. It’s not that popular with passengers per utilisation when offered.

  • Russell G says:

    Out of interest, do you have a direct contact in the BA press / marketing office (or even management)? I’d have thought a website of your size directly targeting BA’s customers would be high up on BA’s radar. If so, do you reach out to them for comment when publishing articles like this? I’d be interested to know how the other side of the story goes given this seems so one sided (or would they be too embarrassed to admit if it’s purely done in the name of cost cutting?).

    • Sarah says:

      A spokesperson for British Airways said: “We’re incredibly proud of our premium dining experience, which includes a wide range of meal options to suit the preferences of our customers depending on the time of day they’re travelling. We trialled our new brunch offering with thousands of customers across numerous routes and received extremely positive feedback on both the quality and variety of options offered.”

      I’d love to know when this trial took place and who was part of it as I’ve not seen one person on HfP or Flyertalk mention that they were, and I’ve certainly not seen any positive feedback from anyone who has experienced the new offerings since they were officially introduced.

      • JDB says:

        It’s fairly normal in these processes only to hear from the gripers, the vast majority of whom of course haven’t tried the new menus but want to make a fuss or expect immediate compensation for the trauma of menu changes.

      • Jason ones says:

        Having witnessed many of these PR releases, they literally make it up to suit their agenda.

      • Delbert says:

        Thousands of turkeys voted for Christmas, according to BA. 😄

      • Russell G says:

        “We’re incredibly proud of our premium dining experience”

        It’s one thing to be proud when you’re getting great reviews and ratings, but when SkyTrax rates your food and beverage 3 stars out of 5 and your direct competitor Virgin are getting 4 stars (and Qatar Airways gets 5 stars!), it’s just delusion.

        The first step to improvement is admitting where your weaknesses are, not proclaiming you are proud of something that everyone is saying is at best mediocre!!!

    • LittleNick says:

      The biggest takeaway is that Simon Calder only flies economy.

      • NorthernLass says:

        He’s a bit of an eternal backpacker though!

      • Alex G says:

        Most people do! And that’s the audience he largely plays to.

      • NorthernLass says:

        Is this the bit you mean?!

        “The all-knowing Rob Burgess, formidable founder of the Head for Points frequent-flyer website”

    • Russell G says:

      Wait, looking at the photo in the article, when did BA serve Taittinger in Club World??? Was this scene created for a publicity stunt or was this in the way back when?!

      • Rob says:

        Not sure about that particular one, but BA did once put out a PR shot showing Bollinger!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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